Winning With Shopify

eCommerce and The Unicorn Principle with Rafael Romis



On today’s show I interview the eCommerce beauty branding master Rafael Romis. He discusses the “The Unicorn Principle” aka: A path to unlocking the unique value and brand proposition every company has that makes people give a damn. **Get the full transcript and show notes at: ** Selling online is not always as simple as people like to make it out to be. If you don’t have that "WOW new shinny object’ then you need to create it….Learn the tricks that the WOW brands use. Rafael has worked with HBO, Disney and Gloss, and he knows a thing or 2 about growing a brand online... We discuss working with influencers and how to stand out. Support the show (