Jonathan Ford, Designer and Founding Creative Partner of Pearlfisher, speaks to the people behind the brands of the future who understand the need to harness creativity, design and bold ideas to create success. Here Jonathan speaks to Anthony Fletcher, CEO at graze. In January 2009, Anthony was one of seven friends who founded graze after realising that their taste-buds and waistlines were suffering at the hands of average snacks. In the 5 years since launch, graze has revolutionised and reinvented the world of healthy and convenient snacking by creating a snacking subscription service delivering healthy, tasty snacks and fruit by post. This year, graze successfully launched into the US market, gaining 20,000 customers in the first two-week period.