Alliance Aces

94: The Simple Recipe for a Successful Alliance Program w/ Shubhra Sinha



Managing ecosystems and alliances comes with a lot of moving parts and a diverse set of talents and skills is required to make it work.   This is especially true when building the program from the ground up.   We invited Shubhra Sinha, principal at The Value Exponent, onto the #EcosystemsAces podcast, and she shared her expertise in building alliance programs from the ground up.    What we talked about:   - Why you need a strategic start.   - Why belief in the program is vital.   - Why long-term thinking is needed.   - How you measure success.   To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by:   Email:   Twitter: @chiprodgers   LinkedIn: