Alliance Aces

91: Growth: It’s Everyone’s Problem w/ Cecilia Flombaum



Every company wants to grow. It doesn’t matter if you’re a mom and pop store, or a multi-billion dollar international organization.  At some point, every company wants to grow and get bigger. To serve more people. To bring in more revenue, hire more staff, and make a bigger impact on the world.  But for companies that have a large partner ecosystem, growth can present some unique challenges. A special set of headaches that, if you’re not careful, can drastically slow you down.  On this episode of the Ecosystem Aces podcast, we sat down with Cecilia Flombaum, who is the Worldwide Lead for Business Application Partners at Microsoft. We talked all about  Growing a partnership ecosystem at scale How partners are helping grow the business The biggest challenges they face in growing a partnership ecosystem And so much more.