Alliance Aces

84: Building a Channel Partner Ecosystem? Here’s Everything You Need to Know w/ Marc Palombo



If you’re considering a reseller/channel partner program, this is the episode for you. Marc Palombo joins host Chip Rodgers to discuss channel partnerships. Marc has worked with channels for over 25 years. Now, he’s the Reseller Program Manager at AvidXchange, a payment solution that's now working with over 540,000 B2B suppliers, which, according to Marc, makes it the largest B2B supplier network. What we talked about: Finding the best mix of direct selling vs. resellers can be a challenge Revenue share agreements Cost plus wholesale model Why there’s more creatively allowed inside of wholesale models There’s a control tradeoff when you engage with channel alliances You need executive buy-in from your alliance Actively seeking out alliances where your solution is an easy add-on   To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about alliances, he can be reached by: Email: Twitter: @chiprodgers LinkedIn: