Costovation: Innovation That Gives Your Customers Exactly What They Want--and Nothing More
  • By Stephen Wunker
  • Duration: 4:45:49
  • Narrator: Van Tracy
  • Publisher: AMACOM

Wow your customers . . . with "less." Cut costs-it's a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive...