Stevie Says Social Podcast

One of the most important elements of branding? Killer copy!This episode is ALL about how to write social media copy with LOADS of personality to make your brand stand out.Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality, so that they can show up consistently, stand out in a noisy marketplace and attract their dream clients.In this episode, we chat about:Where copywriting sits in the branding mix; The importance of understanding your brand personality and the process of then applying it to the words you use to write marketing mix. Where social media sits in the marketing mix; The importance of niching down when defining your ideal client so that you can create a brand to attract the right people, rather than trying to speak to everyone and sounding ‘vanilla’; Write like a human and inject your brand personality in the way you craft your copy; How to define your ideal client - keep a real person in mind;Brand archetypes

In this episode, we cover the four essential elements of social media success.So many small businesses are stuck in the social media vortex; posting over and over and over, hoping to gain traction but just not getting the results they want.Usually, it's because they don't have one or more of these four essential elements sorted. Here's a summary of what they are:BrandingSocial Media and ContentA Selling SystemTrafficPin this!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Want to start and grow the business of your dreams?If so, this is the episode for you.Whether you’re still in corporate and you’re dreaming of more freedom, or you’re a business owner wanting to take your biz baby to the next level, there is some gold in here for you.Kaylene Langford is the founder and co-director of StartUp Creative. She is a business coach that works with people to help them realise their potential and exceed their own expectations.In this episode, we chat about how to start and grow the business of your dreams. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Wondering how to get your first - or your next - 10,000 followers on Instagram?If so, you’re not alone.‘How to get your first 10,000 followers on Instagram’ is one of the most Googled social media search queries out there.We ALL want the answer.In this episode, let’s go through how to get your first 10,000 Instagram followers – or at least, how I did it and some tips and tricks to help you get there too.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Jo Eleanor is the creative behind Calligraphy En Vogue, a modern calligraphy service specialising in brand experiences and personalised business stationery who has worked with a number of big brands including Givenchy and Chanel.In this episode, we discuss ways that she and other small businesses can amplify their business by stepping away from digital marketing and personalising their marketing efforts offline.We chat about:Jo's business, her clients and what modern calligraphy is;Jo’s work with fashion brands and their emphasis on personalisation and brand experiences as a way of differentiating their brand in a competitive premium fashion marketplace;Examples of brand activations she has done for big brands like Givenchy and what small businesses can learn and adopt in their own business;How personalising gifts for influencers can encourage user generated content for brands;Examples of personalised offline marketing;How Jo used a combination of content marketing, branding and unique PR initiatives to

Ever considered running an event for your small business but haven't been sure where to start? If so, you're in luck because in this episode we are chatting all about tips for small business event planning with Jess Selwood, one half of event planning business The Commune Space.With most marketing efforts focused online these day, we forgot that there is still so much opportunity in 'offline' initiatives. Jess and I discuss how to use events in your business as both a marketing and customer experience channel - and why you should be considering hosting one in your business if you HAVEN'T thought about it already.Main topics covered:Why should a small business consider holding an event?Events are a great way to warm up potential leads and to give people an insight into you brand and business - leaving them wanting more!The importance of human to human connection and the value in getting your current and potential customers into a room together.The fears and pain points around holding a

Truthbomb: Creating and selling an online course is hands down the very best thing I have EVER done in my business.Like, ever.My only regret?That I didn’t do it sooner.There’s one thing that I know for DAMN sure, though: having knowledge around the right tools, launch strategies, course creation and tech to use when I was FIRST starting out would have saved me a bucketload of time, sleep and late nights.Why? Because I went in BLIND.When it came to creating an online course, I quite literally knew nothing when I first embarked on this grand little adventure.And - until I stumbled across the right tools and solutions (and thank GOD for that) and advice - I almost threw in the towel and gave up on the whole damn thing, oh, about fifty thousand times.In this episode, I want to break down for you step-by-step exactly what I did to create and sell my OWN online course, Hashtags Aren’t The Answer. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Ever wanted to become a digital nomad and travel the world, living in exotic locations like Bali? Well, what's stopping you?That's the theme of today's podcast episode with Alarice Stuart, serial digital nomad and founder + Creative Director of remote branding studio Brand Babes Studio.Both she and I have spent time living the digital nomad life in Bali, and today's episode we have a chat about exactly how we did it - and why you should consider it, too!We only live once, right?In this episode, we cover everything you need to know about how to become a digital nomad and live in Bali.We cover:How Alarice set up a business that would allow her to live and work remotely from anywhere in the world;The steps involved in setting your business up to take an extended working holiday overseas;The things that she wishes that she had done differently when preparing to become a digital nomad;The challenges of digital nomad life - including working with different timezones, adjusting to a new place and

Wondering how you can increase your Instagram engagement in 2019?If you’re not, you should be.In fact, if Instagram is a key marketing channel for you then increasing your Instagram engagement should be your TOP priority this year.Why?Well, because the days of obsessing over followers are over.In this episode, I'll be giving you my tips for increasing your Instagram engagement in 2019.------Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Allergic to social media analytics?I feel you - numbers are NOT my jam either.I hate ‘em.BUT, here’s the thing.When it comes to success on social media, they are critical.Why? Because if you don’t know where you’re going, how on earth are you ever going to get there?In this episode, I am going to show you how to track your social media analytics the SMART way, and to enjoy the process too.Now, to make life incredibly easy for you, I have also just launched a new product in the Social Shop that will help you as you go through this training.I have put together some seriously good looking social media analytics tracking spreadsheets for simply and easily recording your analytics.Not only that, when you update these spreadsheets they AUTOMATICALLY create beautiful visual graphs to track your progress.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Struggling to get into the right mindset to kick some serious business goals as we start in the new business year? I feel you.After a huge end to 2018 followed by two weeks of blissful rest, recovery and beach time, it’s a little tougher than usual to get back into the swing of things, right?That’s why I decided to bring Anna Jonak on as the very first Talk Social to Me podcast guest for 2019.Anna is one half of Business School for Mums, an education hub for Mums in Business. BSFM’s mission is clear – to deliver Mums all the coaching, training & resources they need to ensure RESULTS in their small business.Anna is also a mindset QUEEN, and in this podcast episode we spoke about:The biggest mindset blocks she sees;How perfectionism can present itself in procrastination;Some of the biggest mindset challenges faced by new business owners;How ignorance and arrogance can thwart a new business owner’s early success;The importance of running your own race;The fear of putting yourself out there and how to tackle

Want to know how to write killer social media captions? This is the episode for you!If you want it done for you though, I'd highly recommend checking out my done for you social media caption templates in the Social Shop.On this episode, I will talk about what are the essential elements of a killer social media caption, and how can you start nailing them for your own socials.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

A recorded Facebook live version of the Talk Social to Me Podcast.Episode SummaryIn this episode, I answer your burning social media questions. We cover:What is your website platform? Did you design it yourself? And how do you funnel to it? - Asked by Heidi Begg, Spot Rural.The best strategies and things to do to drum up interest for a launch? - Andy and Cath, Just Rapt HampersShould a business always have a Facebook and Instagram presence?  - Martine - Buzzed InkShould you start your social media accounts again if change your business significantly?  - Patrice, ZuriiShould I send a welcome DM to new followers or is it spammy? - Nicole, Minty Magazine. Mentioned in this episode:Free Social Media Bootcamp trainingHashtags Aren't The Answer Online CourseFull show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

There are Seven Deadly Social Media Sins that so many small businesses make.It’s IMPORTANT to learn what these are.Why? Because you don’t know what you don’t know - right?If you’re DOING social media but you aren’t doing it right, you’re not going to get traction. You’ll be spinning your wheels.In this episode, I'll go through the Seven Deadly Social Media Sins, and then you can see if you're guilty in any of them.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Today marks my birthday, and also my first business birthday - so it’s a big day for celebration!It also marks the first day of a new direction for the Stevie Says Social brand, one that I have been slowly steering toward for a little while now and which marks a bigger focus on education and training for small business.This episode is a mix of life, mindset and marketing lessons.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Content Marketing done well makes your business to be an attraction business, with a steady pipeline of customers and clients clamouring to work with you.In this episode, we go through what good content marketing is, why it rocks and how to incorporate it regardless of the type of business you have. Today's SponsorThis podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at ConvertKit are offering a 30 day free trial to any Talk Social to Me listeners that want to try it out inside their own business. Sound good? Simply head over to www.steviesayssocial/convertkit to sign up now.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Branding is really important. In today's episode, we'll talk about how a small business can create a mighty brand.I had a chat with Tara Ladd, the creative director and the founder of Your One and Only. She helps brand and rebrand small businesses to have a purpose through visual identity and creative strategies. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

There are two fatal mistakes that small businesses make when it comes to their social media marketing efforts. We discuss both in todays episode.1. They lack a strong, killer brand that differentiates them in a crowded, competitive marketplace; and2. They lack a full marketing strategy, and focus solely on social media.We also discuss the re-launch of the podcast, the reasons for the absence and some very exciting new things just over the horizon. To join the waitlist to find out what they are, visit www.steviesayssocial.com/waitlist.Today's SponsorThis podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at ConvertKit are offering a 30 day free trial to any Talk Social to Me listeners that want to try it out inside their own business. Sound good? Simply head over to www.steviesayssocial/convertkit to sign up now. Full show notes for all episodes can be found at https://thecoursecartel.

Social media is one of the most powerful and cost effective marketing platforms currently available to small business.In the past few years, we’ve personally witnessed countless businesses completely transformed with good socials and a strong content marketing strategy. Brand awareness, leads, sales — it’s all possible.And yet, there are still so many businesses struggling to make it work for them.Why?It comes down to this.Likes don’t pay the bills.In today's episode, we'll cover why social media likes don't pay the bills. I'll be giving you three things on what small business should be focusing on instead.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

In this podcast episode, we cover how to use both Facebook Live and Instagram Stories for Business with Business Marketing Coach Emily Spicer Stuart.As a business coach working so closely with her clients, it’s super important that her potential clients feel like she is someone that they can connect with.This is something that is true for most service-based businesses; the biggest barriers to someone working with you are showing that you are someone that knows what they are doing, and also that you are someone that they like and can relate to.Emily overcomes both of these objections with a (very!) strong social media marketing game that focuses specifically on Instagram Stories and Facebook Live.Links + ResourcesYou can find Emily at www.emilyspicerstuart.com, on Instagram and Facebook. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?