Stevie Says Social Podcast

Wondering how to set marketing goals in your business, so that you can actually achieve all of those things on your business wish list? No? Well, you bloody should be. What’s that saying? Oh yeah. Fail to plan, and you plan to fail. Here’s what NOT to do when it comes to your marketing. Listen to a podcastHear latest social media guru (yes, that includes me) tell you that X is the latest and best thingImmediately drop everything else you are doing and haphazardly try to implement said thing into your business without ever considering where it sits in the bigger picture. And yet, it’s what so many of us are doing without even realising. No WONDER marketing seems overwhelming. Here’s the thing. At the end of the day, there are a LOT of great traffic strategies out there (and social media, by the way, is simply a traffic strategy). But that doesn’t mean that you should be doing them all, or all at once. Shiny object syndrome is banned ‘round these parts.In this podcast episode, I am going to give you a crash cou

Let me give it to you straight: Retargeting is the secret to Facebook Ads success. Wondering what on earth I’m talking about? Let me clarify for you. Ever jumped online and ogled a pair of shoes on a fave brand’s website, only to be tracked around Facebook and Instagram for days with images of them - until you bought the damn things? Yeah? Well, my friend, that is retargeting in action. And, it’s incredibly powerful. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Want some tips and tricks for Facebook Ads success from someone in the trenches running them every day? Yeah? Well, you’re in luck because that is exactly what I’m going to give you!Cat Skreiner is a self-confessed tech nerd who - after 20 years in the marketing space working for some of the biggest brands around - now focuses on Facebook Ads strategy and digital analytics.In other words, she knows her shiz when it comes to running killer Facebook ads. So, I decided to get the DL on Facebook Ads from someone in the knowAKA? From Cat!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Want to DIY your Facebook Ads but have NFI where on earth to start? If so, you’re not alone. Facebook Ads have always been a powerful way for small businesses and solopreneurs to get in front of their dream clients, but - for many - they have always been a little bit of a dark art. When you are trying to run a business, it’s often always just one ‘to do’ at the end of a very long business to do list. The thought of going beyond the boost button and deep diving into all things Facebook Ads Manager to set up your own Facebook Ads is a daunting thought.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Have you ever thought about what happens after you’ve got your organic social strategy, Facebook ads and all of the things down pat?That’s what we cover in today’s episode of the Stevie Says Social website.In this episode, Louise Henry of Solopreneur Sidekick gives us a simple sales funnel that all service providers can set up and use to start generating those leads and sales on autopilot. Sounds pretty good to me!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Please, for the love of all things good and holy, STOP making these LinkedIn mistakes. Some of them are affecting your visibility. Some of them are affecting your reach.And I hate to say it, but some of them are really hurting your online reputation and personal brand. If you’re gonna invest time and energy into doing LinkedIn, you really want to do it right - right?So, I’ll make it easy for you: Here’s the mistakes you NEED to stop making, STAT. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Considering using LinkedIn as a platform to grow your personal brand, presence, and profile, but unsure where to start? If so, this is the podcast episode for you!Judging by the feedback received on my recent podcast episode with Ruby Lee - which covered how she generated 1.5 million views on a single post - many of you are inspired by the huge potential that this particular social media platform presents for your business. And, for good reason. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Want to know the seven essential profit pillars required to have a successful business? OF COURSE YOU DO!With so many small business owners chasing sparkly squirrel, obsessing over their Instagram follower count and forgetting the important foundational elements of good business, it’s no wonder why 90% of them fail in the first five years. If you’ve ever wondered what steps to take first (or next), how to set solid business foundations, what the essential elements of a killer website are, how (and why) building an email list is important.. and much, much more, this is the episode for you!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

SURPRISE! I’m having a baby!This is not a drill. There’s a mini Stevie and Jules on the way in t minus 7 weeks. Whhhhhat?! Kept that one on the DL, didn’t I ;) Those who have seen me or spoken to me in the last 7 months would know (the growing basketball on my stomach is kind of hard to miss). But those who haven’t? Well, this would be NEW news. I must say, I’ve never really been one for a big baby announcement. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Guys! We’re in a fresh, shiny new financial year. That means that it is the perfect time to start revisiting our goals - business goals, financial goals, social media goals.. you name it.If you’re all like yeah, yeah, yeah.. but where the hell do I start - this is the podcast episode for you.Clare Wood is a business coach specialising in service-based businesses. In this episode, we dive deep into two areas that are very relevant to all business owners - numbers and goal setting at the beginning of the financial year, AND increasing your Instagram engagement. Both numbers related, but in very different areas!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

When you work in digital marketing as long as I have, you start to play favourites. Favourite tools, I mean.There are certain digital apps and tools that give me love heart eyes. They just make my life so much easier, and some? Well, I quite literally couldn’t do business without them.In this episode of the Stevie Says Social podcast, I break down the digital marketing tools that have changed my business life for the better. Who doesn’t love a good list of new tools to check out, right? Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Wondering which Instagram profile you should choose? Perhaps you’re wondering what the advantages and disadvantages are of a business account v a personal profile? Or, whether you should switch to an Instagram Creator account? With all of Instagram’s new features (not to mention an ever changing Instagram algorithm), it can be difficult to know which Instagram profile is best suited to your needs. In this episode, I tell you about all three. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Ahhhhh, LinkedIn.Let’s face it - it’s one of those platforms that you know there could probably be potential on, but so far?It’s been all spammy connection request and stale, ‘professional’ posts with zero personality.YAWN, right?Well, today’s Stevie Says Social podcast guest and all around girl boss Ruby Lee is proof that it doesn’t have to be that way. In fact, LinkedIn is SO hot right now, and if you AREN’T taking advantage of it? Well, you’re missing out BIG time.Join the free Social Media Bootcamp at www.steviesayssocial.com/bootcampFull show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Wondering what goes on behind the scenes of a successful launch?The good, the bad and, well - to be honest - the ugly, too?Of course you do.Why? Because too often, we see just the highlights reel when it comes to the launch of another persons ‘thing’. Usually, though, here’s so much going on behind the oh-so-perfect scenes.The latest launch of my Hashtags Aren’t The Answer membership program was no different.In this episode, I discuss five launch lessons from my most successful launch to date.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Want to learn how to hack your own PR?You should.There are huge opportunities for small businesses willing to put in the work to hack their own PR and gain media coverage for their business.Whether you're seeking to lift your authority, showcase your expertise, build your brand awareness or generate solid leads and/or business, there are PR opportunities ready and waiting for you.In today's Stevie Says Social podcast episode, I chat to Odette Barry from Odette and Co all about how to Hack Your Own PR.Here's a few things we cover, along with some truthbombs from Odette:

You can call me Marie Kondo if you like, because I have just spent the better part of the weekend completely spring cleaning my business.⠀⠀⠀⠀Last week, I got busy.And it stressed me out.But more than that, it stressed me out that I wasn't making life easy for myself. Messy folders, messy inbox, random documents all over my desktop. Just BIZ CLUTTER.In this episode, I am going to walk you through all of the things I did to spring clean my business.And, maybe, to inspire you to do the same!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Ever thought about building a personal brand online? That's exactly what Erin Henry has done, and in this episode she gives away her top tips for doing the same.Erin is a Personal Branding Strategist who has built a successful coaching business as a result of her focus on creating regular consistent content on a number of different platforms. She has a Youtube Channel with over 100,000 subscribers, a podcast, and is very active on live video on Instagram.In this episode, we uncover all of the secrets involved for those wanting to do the same:How Erin built an audience by creating consistent content long before she turned it into a business;Why creating content long before you launch can be a huge benefit - it gives you time to suck (!), to experiment with different content topics to find a niche that you love;Where to start if you are interested in your own Youtube channel (and the importance of just getting STARTED);Why 'which camera should I buy?' is the worst question to start with;Not letti

Want to learn how to grow your social media following with Competitions?Well, there's a right way to do it, and a wrong way to do it.In this episode, I give you a simple strategy for rolling out a competition on social media that not only grows your social media following but also gets you real results in your business, too - leads, sales and money in the bank!I also provide three circumstances in which running such a competition to grow your social media following is smart, including:When building an initial audienceWhen combined with a remarketing strategy andWhen used as a 'bonus' goal to growing your email listEnjoy!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Just so you know?There's a LOT of change going down in the world of Facebook ads.What worked even six months ago doesn't work anymore.Competition on the platform is increasing, and ad costs are rising.Case in point?Two years it would cost me $100 to acquire 300 leads.Now, it's $300 to acquire 100 (on a very good day).With the changing landscape, it's no longer enough to know simply how the Facebook ads manager works.Instead, you need to know the strategies that work.In this week's Stevie Says Social podcast episode, you'll learn what's working in Facebook ads right now.Salesly ads don’t work. User experience is key.Social proof is more important than ever.Be careful of split testing TOO much.Personal, native looking ads work best.Use the faces that represent the people that you're attempting to target.Get your Facebook Pixel sorted.The Facebook ad algorithm is getting smarter, so bigger audiences are working.Pay attention to what happens after the click.Remarketing is a

Want to know how to build a simple social media sales funnel that sells, but unsure where to start?If so, you're not alone.In this podcast episode, I speak to Tegan Studsor from Traffic Force and AusQ Training. Tegan is a recent student in the Hashtags Aren't The Answer program, and through the program has gone through the process of lifting her social media game within her businesses.Anyone who is struggling with their socials will benefit a lot from this episode. In it, we discuss Tegan's challenges with being an 'unsexy' business and wondering how to amplify her online presence, and her frustrations with being stuck in the social media vortex - posting over and over without achieving any real results.We then discuss, step by step, the actions that Tegan took (with the help of my free Social Media Bootcamp and paid program Hashtags Aren't The Answer) to turn things around and start securing sales from her social media efforts.These include:Diving into Facebook ads and starting