Stevie Says Social Podcast

One of the most important elements of branding? Killer copy!This episode is ALL about how to write social media copy with LOADS of personality to make your brand stand out.Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality, so that they can show up consistently, stand out in a noisy marketplace and attract their dream clients.In this episode, we chat about:Where copywriting sits in the branding mix; The importance of understanding your brand personality and the process of then applying it to the words you use to write marketing mix. Where social media sits in the marketing mix; The importance of niching down when defining your ideal client so that you can create a brand to attract the right people, rather than trying to speak to everyone and sounding ‘vanilla’; Write like a human and inject your brand personality in the way you craft your copy; How to define your ideal client - keep a real person in mind;Brand archetypes