Pixels & Ink By Mindfire | Case Studies, Interviews, & Tactics For Multi-channel Marketing Automation, Direct Mail, & Faceboo

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites Then watch this session now. After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including: — Why OptiChannel solves your Client’s #1 problem (THIS problem is universal, but not obvious) — The different ways printers & agencies charge for these services (definitely surprising) — How to escape the trap of gluing together multiple “free” solutions (which often end up costing way more than professional-grade technology) — The top mistakes p

Walt Disney Gave A Masterclass in Content THAT ALMOST EVERYONE MISSED. Enjoy a Day at Disneyland with Dave and his family, and a truly unique perspective on what this controversial visionary accomplished.

Excited to share our latest interview w/ Mackenzi Leinders (Dir of Sales & Demand Gen), sharing how her org grew sales by 118%. The techniques are different and novel. Even more intriguing is that it happened during the height of the pandemic. We cover the process she and her team used to grow, despite spending LESS on advertising and without buying new pricey tech or hiring tons of people. She knows her stuff, is hands-on, and is an excellent teacher. Let me know what you think!!

On the show today were: Rachel Davies, Creative Director @ Susan G. Komen Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA Joseph Manos, Executive Vice President @ MindFire During the interview, I dug into Rachel’s: 30% increase in revenue (by combining direct mail & digital in *this* way) “HOOK” method that drives meaningful engagement through multiple channels Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! Also, Mary Ann Geers and Joseph Manos covered: insight into some of the surprising industries that are recovering and using Direct Mail recent label use-cases, creative and engaging mail pieces, & luxury purchase campaigns

Is Direct Mail dead? Think again. This live panel discussion is for any: – Printer, marketing company, or agency wanting to know how others use “layered” Direct Mail to create explosive revenue-generating campaigns for their Clients – Organization wanting to learn how market-leaders are beating Google, Facebook, and other digital channels using Direct Mail On the panel are: Andrew Ettinger, CEO, The Best Postcards Tom Casey, CEO, Griffin Service Louis Hobaica, President, Hobaica Services Andrew’s company designs innovative campaigns for Tom and Louis, and we dig deep with all 3 to understand how Direct Mail: — Fuels 25% month-over-month growth for Andrew’s print company (they’re on pace to produce hundreds of millions of pieces this year) — Enabled Lou’s HVAC, plumbing, and electrical company to generate $500K in sales from Direct Mail and a record-setting $1+ million month — Gave Tom’s cooling, plumbing, and heating business their busiest month ever

Join me and Kushal Dutta, EVP of Product, as we cover several important updates, including new features like: Easy and powerful form-field branching (allows you to ask questions contextualized by the respondent’s previous answers) The new “Event Reminder Blueprint,” which helps you offer a valuable service to your clients (or even use yourself) A sneak peek at new Business Intelligence (Reporting)!

Until recently, when you bought something online, no sales tax was applied to your invoice because the businesses did not have a physical presence in your state (unless you live in Massachusetts). However, did you know this ended in June 2018 per a Supreme Court decision between South Dakota and Wayfair? The case is changing the entire sales tax landscape in the U.S. In addition to affecting Amazon, Dell, and all online retailers, it also impacts printing companies. That’s because ANY company that sells and delivers tangible products (like printed materials) into a state is now subject to these new rules, but there are many details and things you need to know. Mike Robinson from Summit Direct Mail explain what you need to know.

We're back! But what happened? Where did we go? And what can you expect from the podcast going forward? These answers and more in today's episode.

Using MindFire's new Social Selling Assistant in your daily work can save time, improve efficiency, and help you use LinkedIn much more effectively.

If you're up to date on the Pixels & Ink Podcast, you know that we're in the midst of a series that's teaching you how to turn your business into a lead generating machine. Last week's episode taught you secret #1 which was how to ethically repurpose the best performing content that other people have created and embed it with your own call to action. Now this week, we are teaching you how to actually use that content as a part of a multi-channel marketing program to generate leads for YOUR business. Hint: It's easier than you think! And if you're anything like us, you find it helpful to really see how this works. Don't worry, we have a resource for you: head to leadgenmachineforprinters.com to sign up for our free web class where we'll actually SHOW you how to implement these practices. You do not want to miss this episode!

Have you or anyone on your team tried to create high performing, educational content, that resonates with your prospects? If so, you probably noticed that it's really hard, costs a ton of money, and takes a lot of time. Thankfully, we came up with a way for you to use other peoples content to generate leads for your company. Make sure to listen to this week's podcast Episode to learn how to ethically steal content that has already been proven to work for your own content marketing!

This week on Pixels & Ink we kick off a brand new series where we'll be teaching you a brand new way to transform your organization into a Lead Generation Machine. You'll learn new tactics, technologies, and shortcuts that will allow you to ethically use other people's content for your own content marketing to drive consistent leads. We are so excited to have you and we hope you enjoy!

#39: How Dean is now able to say "yes" when customers want a full multi-channel marketing program! by MindFire (David Rosendahl)

Tune into this weeks session of Pixels and Ink learn Everything You Need to Know About Facebook Advertising from expert Rick Mulready! He believes that "that social media marketing, specifically Facebook, is a skill that entrepreneurs and online marketers who want to thrive in today’s marketplace NEED to master," and has dedicated his life to sharing his knowledge. Along with his full-time coaching, and incredible podcast called The Art of Paid Traffic, Rick also produces tons of useful content and creates training programs for entrepreneurs and online marketers that show you how to get results from Facebook advertising. Whether you or brand new to the topic or a daily practitioner, this is an Episode you DO NOT want to miss! We hope you enjoy!

Listen to this Episode of Pixels & Ink to hear Ethan Sigmon, Instagram Expert and Founder of socialinsight.io, share how to best leverage Instagram to market your products or services, and increase leads and sales!

Listen to this week's Episode to learn from the experts at PushCrew how you can leverage Push Notifications to push information, updates, messages, or really anything, to people who opt in to learn about your products or services. In a world where so many of the marketing channels are so saturated, Push Notifications give you a direct communication line to people who are interested in what you have to offer. Whether you are telling people about new content you have on your blog, about special offers/sales on your e-commerce site, or maybe even about the new podcast episode you're sharing, just to name a few, Push Notifications are something you must start using! Check out how this fairly new marketing tool allows you as the marketer to communicate with people who like your product or service and who want to learn about the latest and greatest. And the results? Click through rates on average up to 20%! It's extremely easy to get started, so tune in to find out how now! Oh, and the guys at Push Crew gave

Listen to Episode 34 to hear all things Social Media with expert Brian Peters, Marketing & Social Media Manager at Buffer! He is a wealth of knowledge and brings actionable insights for listeners! He provides key metrics that support businesses using Social Media for lead generation and details on how to leverage the various social channels to generate leads and revenue and how to tie it directly to ROI. This includes when to post, what to post, and what channels to use depending on what industry you're in, among many other things. You'll hear best practices for how to use social media whether you're in B2B or B2C, and will even hear him discuss how much you should be charging if you're a service provider who's providing Social Media services to your clients. You absolutely DO NOT want to miss this jam packed Episode! Enjoy!

In Episode 33, we get to hear CEO Steve Huey of Capture Higher Ed discuss how they use IP Targeting to increase enrollment for their clients. If you listened to our IP Targeting Episode (#31), this is an application of this cutting edge digital marketing strategy. Enrollment is tougher than ever and schools are finding it increasingly difficult to meet their enrollment goals. With the use of IP Targeting as a part of multi-channel marketing programs, University's are able to find the students who are the best fit, effectively market to them (and their parents) based on their household IP addresses, and meet their enrollment goals! Tune in to hear all about how it works!

In this Episode of Pixels & Ink, we had the opportunity to interview Jason and Chris from The Paid Search Podcast about the advertising network which they believe to be the best bang for your marketing buck. Tune in to hear tips, tricks, best practices, and strategies from two guys who have over a decade of experience creating and running Google AdWords campaigns. They're certified, funny, and have a wealth of knowledge to share. Whether you're a first-timer or a daily practitioner, this Episode is a must-listen for you!

In today's Episode of Pixels & Ink, you'll hear CEO Stacy Griggs of El Toro discuss how you can market to real people, with targeted digital display and video ads, at a specific location. This means you can truly show the right message, to the right person, at the right time. Think online direct mail! Make sure to listen to hear his insight on how you can leverage this cutting-edge technology as a part of your digital marketing strategy in your multi-channel marketing campaigns!