Pixels & Ink By Mindfire | Case Studies, Interviews, & Tactics For Multi-channel Marketing Automation, Direct Mail, & Faceboo

Learn how to leverage Facebook's new mobile first solution Lead Ads, to increase conversion rates and drive down your cost per lead on Facebook's advertising platform. Tell us what you think on our blog! www.mindfireinc.com/blog Thank you to www.bensound.com for the music!

Here is what we will cover in this episode 1.) How you Access and Create Ads in Facebook 2.) How you use the Email and Web Custom Audiences to Segment Who You're Target 3.) How to Use Audience Insights to Gain Insight Beyond the Data You Already Have to Further Tighten your Targeting 4.) The Cost Associated with Advertising on Facebook 4. ) Instructions on How to Begin Using Facebook Ads to Generate Leads & Conversion Thank you to www.bensound.com for the music!

Here is what we will cover in this episode 1.) Email Custom Audiences - What they are and how to build them. 2.) Website Custom Audiences - How to catch "looky-loos" on your websites and convert them into real, paying customers 3.) Multi-Channel Marketing - How to combine Social Media, Direct Mail and Email into a cohesive marketing campaign. Thank you to www.bensound.com for the music!

For this week’s podcast episode, we introduce the first of a three-part series on how printers can leverage Facebook (yes, Facebook!) to generate leads and revenue. This series is meant to give you the confidence and tools to start using Facebook today to support your print efforts so that you can take advantage of the opportunity to increase leads and revenue for both your company, as well as your customer’s companies. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!

In this prequel episode Dave and Mac set the stage for Pixels and Ink. Plus we have new and improved equipment for better sound quality! Enjoy! Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!

In this episode you get to hear our interview with Jason Voigt, from our own MindFire Family. Different, I know, but he’s got some valuable information to share that will benefit you no matter if you are a MindFire customer or not. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!

Cece shares her tips on how to go about finding customers, how to sell to them, and how she motivates her team to sell these marketing services. For traditional print sales professionals, this is often a big adjustment and we’ve heard from many executives/sales managers that there is typically resistance. In this interview, you get to hear what she’s done to foster an environment where the sales people are excited to go out and sell these marketing programs. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!

We are really excited to bring you our discussion with Mike Wesner, President and Chief Imagination Officer of Enrollment Fuel. Mike explains what drove him to start his own marketing services company, the 3 things that need to be present for him and his team to be able to help a University achieve success, and the process they go through to sell, build, and execute student search campaigns. So far he and his team have performed over 400 successful student search campaigns, a number that is constantly growing. And what does “successful” mean to him? Not pretty postcards, not leads, not “response rates,” but actual insight and increased enrollment. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!

The Mindfire demand generation team discusses how to incorporate social media into your retargeting campaigns to increase conversion rates. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!

As we work with service providers around the globe, selling multi-channel campaigns is the number one perceived barrier to success. We bring you an in-depth interview with Dave Olson, the brains behind the NC State campaign, and an exclusive look at how he sells these types of campaigns. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!

Dave and Mac talk to Kim Gross of Pacesetter for the first episode of our podcast interview series. Kim shares how she developed and productized cross media marketing programs and how she landed her first campaign. Find out more and participate in the conversation via our blog! www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music!