Pixels & Ink By Mindfire | Case Studies, Interviews, & Tactics For Multi-channel Marketing Automation, Direct Mail, & Faceboo

This Episode introduces our newest series on Digital Marketing! Throughout the series, we'll focus on technologies, products, and services you can leverage to reach your customers and prospects across all digital channels. You'll hear experts, thought leaders, and users, explain how these digital marketing tools can each be used as a part of your multi-channel campaigns to reach customers and prospects that we’re all so desperately looking for. Listen to this Episode to get a sneak peek and quick overview of each of the (amazing) digital marketing and advertising platforms, strategies, and apps you'll learn about in the series! This is one you don't want to miss!

What you do after a tradeshow can make the difference between average performance and celebration. In today's episode, learn what you should do AFTER your Trade Show or Event to capitalize on every lead, to make sure nothing falls through the cracks, and to maximize each opportunity.

In today's episode, learn the secrets of exhibiting at a tradeshow and turning a profit -- including a Lead Gen tactic that involves voice messages and your marketing team at Headquarters. Curious? Tune in today's episode to find out more!

We’re back with the 2nd part in our mini-series on How to Guarantee Trade Show Success, and today’s Episode is all about what to do before the show or event. This includes coaching on all the things you should do PRIOR to exhibiting at a Trade Show or Event to ensure your success. This includes determining appropriate revenue goals, strategies to drive traffic, and pre-show marketing campaigns that enable you to reach your goals. You also get to hear directly from a member of our Demand Gen team discuss all her best tips and tricks she employs to staying organized, schedule appointments, and reaching our goal!

This Episode kicks off a brand new series on How to Guarantee Trade Show Success. Listen to this session to hear what we used to do (and what not to do -- learn from our mistakes!) before we developed a step-by-step process to employ before, during, and after a show to ensure your success. Join us over the next few weeks to get coaching on how you can set yourself (or your client's) up for Trade Show and Event Marketing success!

If you've ever wondered what it takes to put together marketing campaigns that sells more cars, get more service for those vehicles, and help dealerships meet their sales goals, then this episode is for you! Tune in to hear our discussion with automotive sales and marketing expert, Candace Neskar who dissects how she and her team create these marketing programs that deliver results for dealerships month after month and year after year.

In this Episode, we bring you answers to all the most commonly asked questions by you, our listeners, surrounding the topic of PURLs. Tune in to hear experts Joe Manos and Kim Gross answer all your questions, and give their advice, tips, and best practices on how to: 1. Use content, messaging, and creative on the outbound marketing pieces to drive people to their PURL 2. Build and create landing pages that actually convert prospects 3. Get the highest engagement and ROI on your marketing programs using PURLs 4. Get your team behind the idea of implementing PURLs and get customers to invest in the programs (if you happen to be a service provider)

In today's episode Pixels & Ink hosts Dave Rosendahl and Mackenzi Farsheed we will share with you 3 ways top companies use PURLs (Personalized URLs) to increase conversion rates and drive sales. This episode will go over how PURLs can be used to Hand off data to your website, increase your ROI with Lead Gen Landing Pages, and nurture leads with Microsites. Be sure to visit our blog to join the conversation! http://www.mindfirestudio.com/blog/ A special thanks to www.bensound.com for the music!

Now that you have foundation of what PURLs are and how to use them, this Episode provides an overview of some really useful tools that’ll allow you to actually implement the use of purls. Even if you’re not directly connecting direct mail with the web -- for example perhaps running single channel campaigns using just email -- the tools highlighted in this Episode will still provide you lots of value. We’ve got three types of tools for you, categorized by type of work: 1. Tools for creating content includes words & images 2. Tools for managing, enriching, and massaging your data -- so that your communication is much more personalized and relevant 3. Tools for monitoring activity and improving it as quickly as possible

This is the third episode in our three part series about PURLs (personalized URLs). In episodes 19 and 20 we discussed how PURLs connect online and offline channels in your campaigns. In today's episode we will tell you how to retarget direct mail “Bouncers” on Facebook to drive more leads, deploy Facebook “Social Air Cover” to Direct Mail recipients, and create lookalike audiences just like your best customers. Whether you're a corporate marketer or a service provider, this episode is a must-listen! Please visit http://www.mindfirestudio.com/blog/ to leave questions, comments, or catch up on episodes you missed! Thank you to www.bensound.com for the music!

Pixels & Ink hosts Dave and Mackenzi interview Ben Shank of Summit Direct Mail and Print. Even though print is an integral part of their business, they lead with technology. Learn about Ben's 4 step sales process to close deals and the questions he asks to bring higher value to their customers. Thanks for listening! Share your opinions on our blog http://www.mindfirestudio.com/blog Thank you to www.bensound.com for the music!

If your job depends on finding new and creative ways to generate leads and increase sales, then this episode is for you. You'll see how PURLs can transform your direct mail campaigns, and how they help you outperform traditional campaigns. You'll learn: 1. What a PURL is, and why they're used 2. What the data say about how you can impact your response and conversion rates using PURLs 3. Which industries are using PURLs, and some of the common uses 4. How you can plan, launch, and manage a PURL-enabled campaign

Learn how 3D Printing is shaping the future in numerous industries including commercial printing, aerospace, automotive, and medical. Industry expert David Gurrola from Stratasys shares insights about the equipment needed to print in 3D, use cases to inspire you towards finding applications for yourself, and growth opportunities the technology provides you right now. Don't miss this episode and get left behind! Don't forget to join the conversation on our Blog! http://www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music

Today we bring you an episode dedicated to addressing and answering our listeners' questions in the following categories: Lead Generation, Facebook, and the Selling of Multi-Channel Campaigns. So check it out, we think you'll find it valuable to you as a business owner, entrepreneur, or marketer! Join the conversation on our blog! http://www.mindfirestudio.com/blog/ Thank you to www.bensound.com for the music

In this episode of Pixels & Ink you'll learn how to generate high-value content, or as well call them, Lead Magnets and how to use them to attract your target prospects. This engaging content will generate Sales-Ready leads for your sales team to follow up with and turn into revenue! The Lead Gen Machine will help you market your print business effectively at an affordable cost. Tell us what you think on our blog! www.mindfireinc.com/blog Thank you to www.bensound.com for the music!

In this episode, Pixels & Ink hosts Dave and Mackenzi discuss how you can eliminate uncertainty and swings in revenue by setting up a fully automated marketing program that will turn your company into a Lead Generation and Revenue Growth Machine. The episode outlines the internal processes and tools they use within MindFire to guarantee a steady stream of prospects and revenue. They have created a Lead generation model called the Lead Gen Machine, which takes in data and consistently outputs leads and revenue. Listen to this episode to hear the step-by-step action items you can put in place now to do the the same at your company. Don’t leave your sales up to chance learn how to mechanize lead generation so you’ll never see inconsistent sales again. Be sure to visit our blog at http://www.mindfirestudio.com/blog/ and leave comments or feedback. Thanks for listening! Thank you www.bensound.com

Where is print headed? If your business is dependent on print in any way, this episode will help you decipher: - How much growth the US market had in 2015 (… and which country will overtake the US this year) - Where more than half of print revenues will come from by 2017 - Average profit margins for all printers … and what the top 25% are pulling to their bottom line - How print’s share of the direct marketing budget is changing - Growth opportunities in packaging and marketing services - Response rates for phone, direct mail, mobile, paid search, social media, email, and display — and the surprising fact about direct mail that should make any marketer pay attention

In this episode, Shanna Vollmer of 7 Bridges Marketing shares how she helps traditional print companies transform into marketing service companies. With over 20 years of experience in the print and marketing industry, Shanna shares what she believes are the most critical aspects of this evolution, and how companies can take it one step at a time to minimize risk. A must-listen for anyone considering (or in the midst) of this process!

Pixel and Ink hosts Mac and Dave interview Ted Raymond of Allegra Arizona. Ted reveals how he found the courage to start his own company and acquired his first customers through research and hard work. Now he is a subject matter expert in marketing for the non-profit sector.

Mike Robinson, Summit Direct Mail, has sold and built multiple marketing campaigns to customers in numerous industries, generating hundreds of millions in revenue for his Clients. In this episode, he explains his approach to finding new customers, his sales process, and how he structures solutions. This episode is a must-listen for anyone in marketing, sales, or business leadership.