Pixels & Ink By Mindfire | Case Studies, Interviews, & Tactics For Multi-channel Marketing Automation, Direct Mail, & Faceboo

In Episode 33, we get to hear CEO Steve Huey of Capture Higher Ed discuss how they use IP Targeting to increase enrollment for their clients. If you listened to our IP Targeting Episode (#31), this is an application of this cutting edge digital marketing strategy. Enrollment is tougher than ever and schools are finding it increasingly difficult to meet their enrollment goals. With the use of IP Targeting as a part of multi-channel marketing programs, University's are able to find the students who are the best fit, effectively market to them (and their parents) based on their household IP addresses, and meet their enrollment goals! Tune in to hear all about how it works!