Pixels & Ink By Mindfire | Case Studies, Interviews, & Tactics For Multi-channel Marketing Automation, Direct Mail, & Faceboo

From Homeless to Millionaire. Brian Golod interviews Andrew Ettinger, who tells his amazing life story. Find out how the CEO of The Best Postcards lost his way and fought back to success as a business owner, and as a man. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the post: mindfireinc.com/podcast-2/

Hey OptiChannel Community! Seen live by over 300 people, this session took place on October 8, 2021. One of the keys to any business process is the Marketing and Sales that leads to production. Adding OptiChannel services to your offering requires a different perspective on the process, who sells it, and compensation. Learn along with Kevin Thomas of Firespring from industry experts, including Andrew Ettinger of The Best Postcards, Shanna Vollmer of Pixa Creative, and Ben Shenk from Summit Direct Mail. They have all been there and done that and are willing to share! So watch, listen and learn how Selling OptiChannel can transform your business. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/how-to-market-sell-build-profitable-optichannel-campaigns/

Well, we just finished another info-packed Mastermind with owners and leaders from a number of Home Services companies! The invitation-only session was lively and educational, and now available to you as a video and podcast! The Best Postcards (www.thebestpostcards.com) “Mastermind” discusses industry trends and ways to drive leads and grow sales. Learn how to create leads and true ROI, and how to understand the impact direct mail can have on the consumer’s preference for your brand! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog: https://mindfireinc.com/the-best-postcards-mastermind-buy-back-and-year-end-promotions/

Printers and Agencies return to Industry Trade Shows. What are the five things you should be ready for? Much has changed, but the value is still there. Are you excited to see people again? This is still a great way to get your message out! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the post: https://mindfireinc.com/podcast-2/ Add a comment here…

Our community is always looking for ways to effectively Staff, Market, Sell, and Produce OptiChannel campaigns for themselves and their clients. As a result, there is a hunger for authentic, hands-on advice from real-world practitioners. EPISODE ONE - HOW TO STAFF FOR OPTICHANNEL What are the skill sets necessary for staff when a printer or Agency is adding OptiChannel to their services? RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https:https://mindfireinc.com/how-to-market-sell-build-profitable-optichannel-campaigns/

Pixels and Ink Series: About Facebook Content Welcome to the third episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. How does Facebook determine what it shows? Listen and learn! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/

Pixels and Ink Series: About Facebook Content Welcome to the second episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. How does Facebook determine what it shows? Listen and learn! RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/

Pixels and Ink Series: About Facebook Content Welcome to the first episode of a three-part series about the most widely viewed content on Facebook. I want to help you understand how Facebook works and why this is important to you as an OptiChannel practitioner. I suggest that you listen to all three, in order. In these Podcasts, we talk about what type of content people see, the top domains getting traction, the most clicked on links, and all sorts of data you need to know. I have gone through literally hundreds of pages of information and investigated how Facebook works. RESOURCES MENTIONED IN THE EPISODE Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl View the blog post: https://mindfireinc.com/facebook-releases-report-on-most-viewed-content/

In this exclusive live event, our guest was Mary Ann Geers, SVP of Corporate Strategy at GPA (Mary Ann on LinkedIn). Her company provides substrates to the printing industry in Digital, Offset, & Flexo press technologies. listen to this informative interview as we probe Mary Ann’s views on: The unusual trends she’s noticed in the print market over the last few months Creative direct mail examples (you’ll see numerous examples on-screen) Why some commercial printers are growing, and what they’re doing differently RESOURCES MENTIONED IN THE EPISODE :: Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: bit.ly/DaveRosendahl :: View this episode's blog post https://mindfireinc.com/interview-with-mary-ann-geers-senior-vice-president-of-corporate-strategy-at-gpa/

This past week the Northeast Florida PCC hosted its annual Technology Shootout, and Dave was invited to speak at the event to share how OptiChannel helps companies grow brand, generate leads, and drive sales. Listen in as he describes the day-to-day application of this new process, and how it drove 112% revenue growth and 33% more clients for MindFire, despite a pandemic economy. RESOURCES MENTIONED IN THE EPISODE :: Join the Texting Community: Text Dave at: 1 (949) 506-5835 Or click this link: http://bit.ly/DaveRosendahl :: View this episode's blog post (including the "shanty"): https://mindfireinc.com/pcc-florida-the-year-of-optichannel/

We just wrapped up another info-packed Mastermind with owners and leaders from a number of Home Services companies! Every month or so, we gather this private group in a “Mastermind” to discuss industry trends and new, creative ways to drive leads and grow sales. This month’s meeting was no different. From how to create shoulder season leads with an innovative mailer and registration sticker, to how to understand the impact direct mail can have on the consumer’s preference for your brand, the session was action-packed and informative for all attendees.

Mike Robinson has helped grow Summit from 0 to $45 million by selling print, mail, fulfillment services, & OptiChannel marketing solutions. Mike has personally sold 100s of millions of personalized, OptiChannel-powered Direct Mail pieces. But how, exactly? That’s what we’re going to cover in this LIVE interview. Register now so you can learn: • The unusual personality trait that’s made their company successful (it’s something you can learn to do) • The #1 tip he’d give himself 15 years ago if he were just starting his direct mail + digital journey • The fatal DEAL KILLER that keeps print sales execs from closing more business (this one hurts)

Curious how younger consumers perceive print? In this episode, Dave explores new surprising research about Generation Z and Millennials. Learn how they perceive direct mail, and how their digital “experience” plays a key role in how they perceive print. It may surprise you. If capturing the attention of younger consumers is important to you, don’t miss this important episode!

Wondering how other printers & agencies manage to sell direct mail in today's digital world? In today's episode, we go behind the scenes of a successful and growing print company to understand their unique sales process. You'll learn how their direct mail sales process gets prospects to say "YES" -- and, how they prove the ROI of each mailing. If you're involved in selling direct mail, this is an episode you don't want to miss!

Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients? How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more. We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services companies worldwide, it’s clear there’s a small set of strategies that correlate with success (rarely discussed; most are kept secret by the industry). To help you up-level your skills and technology to meet the em

If your sales & marketing aren’t performing at the level you want, it’s likely you’re missing a key OptiChannel strategy. From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C organizations are embracing OptiChannel to dramatically alter their marketing & sales results!

Listen in on this private, invite-only mastermind, which I moderated for The Best Postcards (they're a high-growth print company). You'll hear what their CEO, Andrew Ettinger, and his team are doing to drive sales for the home services industry. You'll also hear how executives at these companies rely on the mail to make the phones ring and drive service appointments. Regardless of your industry or role, you'll learn a lot from this session and extract numerous ideas!

Depression, anxiety, and all issues related to mental health are often ignored because of negative stigma. Having lost two family members to suicide, on top of the pressure of running a business, David shares a unique perspective on what it means to manage mental health and carry on the responsibilities of running an organization. Don't wait until it's too late -- listen now.

If you need to know what "works" on LinkedIn right now, pay attention to these data: Over the last 5 months, my posts received: 1,272,191 total views 3.03% total engagement, 55 average comments p/post The market value of this free organic reach is: $67,629.67 In this episode, you’ll learn what's working in terms of views, engagement, comments — and some surprising hashtag analysis

How to Sell More To Your Clients By Offering ‘Real’ OptiChannel Services Q&A by MindFire (David Rosendahl)