Pixels & Ink By Mindfire | Case Studies, Interviews, & Tactics For Multi-channel Marketing Automation, Direct Mail, & Faceboo
How Susan G. Komen Increased Revenue 30% Combining Direct Mail & Digital
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 1:12:49
- More information
Informações:
Synopsis
On the show today were: Rachel Davies, Creative Director @ Susan G. Komen Mary Ann Geers, Senior Vice President of Corporate Strategy @ GPA Joseph Manos, Executive Vice President @ MindFire During the interview, I dug into Rachel’s: 30% increase in revenue (by combining direct mail & digital in *this* way) “HOOK” method that drives meaningful engagement through multiple channels Plus, I asked her the top questions posed by the community, and got her to share numerous direct mail and digital examples! Also, Mary Ann Geers and Joseph Manos covered: insight into some of the surprising industries that are recovering and using Direct Mail recent label use-cases, creative and engaging mail pieces, & luxury purchase campaigns