Stevie Says Social Podcast

Want a quick $10k cash injection into your digital product business? Stuck on how to make it happen without a big, fancy launch? I hear you.Sometimes, it can be hard to see the forest for the trees and objectively see the potential for more income sitting right in front of you! So, here are 13 lucky ideas for additional income to the tune of a few thousand dollars

Worried about launching a digital product and hearing crickets?

As a digital course and program creator with hundreds of people in my flagship program, Launchpad, and my digital courses combined, I have learnt a thing or two about the critical importance of setting boundaries over the past four years.For so long, I was a yes girl.I accommodated every client request, I ignored my own contract terms and conditions simply because I was asked to (or sometimes, low key threatened), I said “yes” to requests that meant saying “no” to family time, I made exceptions more than rules and - decision by decision - I became more and more frayed at the edges.Over time, I’ve had a number of mindset shifts that have helped me to not only start to more robustly set and maintain boundaries, but also to realise that doing so DOES NOT make you a bad person. In fact, it serves not only YOU but also your clients to do so because it creates clarity and fairness in all of your dealings.Here's what we cover: ✔️ You Can Be A Good Person, Without Being a Doormat ✔️ What You Allow, Will Continue

Do you struggle to create content consistently? Have a habit of getting bursts of inspiration, and then fall off the hamster wheel entirely? Do you wonder how OTHERS manage to keep up with a consistent weekly content system when they’re juggling a million competing business and life priorities? Do you wish someone would just give you a simple damn system that works?In today’s podcast episode, I share the simple system we use inside of our business to create consistent, content that helps to sell our offers — and the best thing is? It works EVEN if you’re a one (wo)man band.We walk through each of these steps in detail —✔️ Step #1 — Choose a Planning Timeframe✔️ Step #2 — Pick a Content Theme That Aligns With Your Sales Goal For That Period✔️ Step #3 — Align Content Theme With Your Campaigns✔️ Step #4 — Use Your Content Theme Across ALL of Your Content✔️ Step #5 — The Planning Session✔️ Step #6 — The Creation Session✔️ Step #7 — [Optional] Amplify the Best Performing Content With Engagement Ads✔️ Step #8 — Rin

Do you KNOW you should be showing up on social media, but struggle to do it consistently? Several times over the past 18 months, that is the EXACT situation that I have found myself in.I know the Instagram rhetoric is to show up, be visible, blah blah.. but honestly? Sometimes it feels hard and heavy, and I think it’s okay to acknowledge that.In today’s podcast episode, I cover the six reasons that I have stopped posting on social media for fairly long stints multiple times recently. Here’s what we cover:✔️ Content creation fatigue due to an increased focus on curriculum creation ✔️ Being stuck in branding limbo ✔️ Suffering from perfection paralysis ✔️ I didn't like how I looked ✔️ I was tired of the Instagram echo chamber ✔️ After four years of "being consistent", I'd earned myself a hall passFull show notes for this episode can be found athttps://thecoursecartel.com/142---------Want more?

Still blaming your lack of engagement, follower count or 'that damn algorithm' for the crickets chirping in your business bank account?We gotta talk ;)Give it to me straight — how many SALES did your current marketing efforts net you last week?Specifically.My guess? Either you have no idea, you’re not entirely sure because you can’t track it or, goose egg. Not ideal when the whole reason you’re ON social media is to get more clients, customers or students, right?If you ALREADY have social media followers, but they aren’t turning into customers/clients/students, is MORE followers the answer to your problems?The answer is NO.Earlier this year, I decided that I'd created enough content to last me several lifetimes - and though I credit it with the business I have today and it WORKED for me, I realised a few things:

If you’re a service provider, coach, expert or course creator who needs a simple, effective system for effortlessly ascending your social media followers, email subscribers and audience into your offers, and finally generate the income and impact in your business that you desire and DESERVE to be making — this episode is for you.We walk you through the same strategy we’re now using within our own business to generate more leads than we can poke a stick at.First, you'll craft a no fuss, "TAKE MY MONEY" digital product offer.Next, you'll build a simple sales funnel with all of the steps, pages and assets.Finally, you'll execute on a no fuss, high impact launch plan to both get a quick cash injection from your product and to effortlessly funnel your new buyers into perfect fit students and clients for your higher priced offer/s.Intrigued? Listen in, where we break down the full process step-by-step.Full show notes for this episode can be found athttps://thecoursecartel.com/140---------Wa

Want sales?You need leads first. But, you already know that, right?So, you’re madly posting x3 times a week on Instagram, recording weekly podcasts and growing an email list of subscribers you desperately hope will one day buy.Little by little, your audience grows.Yay!But then, the next hurdle — MY LEADS AREN’T BUYING!Ahhh, yes.It’s a common conundrum.Like the course creator who spends $3,000 to build their list ahead of a launch —only to roll out a big, flashy launch and hear crickets chirping in their bank account (and not a SINGLE ‘cha-ching’).Or the service provider that busts their gut creating Reels —only to have one FINALLY go viral and give them 1000 new followers, and not a SINGLE one enquiry for their signature design service.Or the coach who spends seven hours on discovery calls trying to convert new leads —only to have ONE convert into a new client for their upcoming group coaching program.All three KNOW the importance of leads.. but they’re missing ONE critical distinction:The difference between

“What is an ascension model, and why do I need one?” - said, well, basically no-one ever (because everyone is far too obsessed wondering how to get more engagement on Instagram).Well, everyone - it’s time to start asking better questions, because the truth is?An ascension model is HOW you take all of your fluffy followers and email subscribers (you know, the ones that you spend hours creating CONTENT for but who never actually buy your stuff?) and turn them into actual, paying customers.And that's EXACTLY what we are diving DEEP into in today's episode of the podcast.Here’s the breakdown, bullet point style (because I know “ascension model” doesn’t sound all that sexy and I don’t want to lose you here) —1. Every viable business needs a core offer that converts.2. Once you HAVE a core offer that converts, you need a process for funnelling dream customers/clients/students from NEVER having heard about you before to beating down the door to buy from you. This is called an ASCENSION MODEL (sexy, huh

Let me give it to you straight.Last year was a doozy in the online marketing world, and quite simply?Things got harder.Like, WAY harder.Times have changed.The world has changed.And no longer can we rely on the same old marketing rhetoric and “basic bitch” tips and strategies being peddled all over Instagram to build profitable, sustainable businesses for the long term with impact.So the question is — will you level up, and by doing so become one of the few businesses WILLING to stand out?Or, will you keep doing what you’ve always done? If you’re a service provider, coach, creative, course creator - or anyone that does business on the Internet - the truth is that if you want to survive?YOU NEED to get more sophisticated and level up the way you think about marketing your business.In this episode, we cover the five marketing mistakes you need to stop making RIGHT now to get more sophisticated with your marketing.Full show notes for this episode can be found at https://thecoursecartel.com/137---------Want more?

I bet you've heard some of these things:“You don’t own your social media platforms!”“Build a list of email subscribers!”“You need a lead magnet to grow your list!”“Email is the highest converting platform for sales!!!”I have, because it seems that every online marketer out there says them!And let me say, it IS sage advice, but it begs the question — how on EARTH does one turn a measly email subscriber into a real, paying client, customer or student?!Like, HOW DOES THAT EVEN HAPPEN, ONLINE MARKETING EXPERT?!*Silence**Crickets chirping**Online marketing expert clears throat and exits room with vague excuse*EVERYONE tells you that you need an email list.But NO-ONE is talking about the journey from list to raving buyer, because there’s more to it than getting someone to download a free PDF.And, if you want the REAL uncomfortable truth?!A simple lead magnet ISN’T enough to turn someone into a customer — at least, by itself.And THAT’S where the customer journey comes in.. which is exactly what we’re talking ab

You know you should be growing your email list. Maybe you already have a random freebie collecting dust somewhere on your digital shelves. But actually taking it seriously? Well, it feels overwhelming, there's a million other things to do and if you're honest - it currently sits at about #1,031 on your priority list of business to dos.What if I told you that the RIGHT lead magnet is the gateway to more leads, sales and money in the bank? Because it is, and it doesn't have to be hard. The secret? The RIGHT strategy, and a simple, here's-exactly-how-you-do it template handed to you on a silver platter.In today’s podcast episode, I’m giving you both, covering the five key steps to creating a profitable lead magnet:Topic: There is both an art and a science to choosing a topic for your lead magnet that effortlessly ascends perfect fit buyers into your offers. We break down the three things you need and why it’s so important to start with the end in mind.Topic: The delivery format for your lead

Want to know how Nicki and Vicci made $120k in less than 7 days with an "industry first" course idea? From a Wildly Successful nature play business to a digital course teaching others how to create their OWN Wild Play business, Nicki and Vicci had a truly life and business changing first launch inside of our flagship program Launchpad last year, and they are now positively impacting not only the trajectory of their own business, but their family and all of the students they now serve in their flagship program too. In today's podcast episode, we break down exactly how they did it!Nicki and Vicci are highly experienced teachers, business owners, changemakers and Forest School educators who are passionate about all things nature play, risky play, adventurous play and especially a child's right to play. With over 30 years of teaching, guiding and educating behind them, ranging from the state school system to marine biology, outdoor recreation and of course, their own successful business, Wildl

Newsflash! Facebook ad costs are rising. Online marketing is getting more complicated and more convoluted with every algorithm change and Google/IOS update. And yet, the more things changes.. the more, it seems, they stay the same. In today's podcast episode, I talk to Laura Higgins at Lala Social Club all about why organic content in 2022 is more important than ever, and how to make it work for you -- even if you're strapped for time, have no idea where to start and the idea of spending 5+ hours on the content hamster wheel makes you want to poke your eye out. Laura Higgins, founder of Lala Social Club and My Marketing Playbook, is an Australia-based online marketing expert. Her online marketing know-how spans many industries – finance, hospitality, beauty, construction, you name it. Her witty, dynamic and humorous communication style makes her an engaging presenter and podcast guest. Host of My Business Playbook podcast and creator of the online marketing course "My Marketing Playbook,"

 Wondering what a first time course launch looks like -- the good, the bad and the nerve-wracking? In today's podcast episode, Lexie breaks down her very first webinar launch inside of our Launchpad program. She had been thinking about creating a digital course for two years, but had put it off because it felt like Mount Everest

I was going to call this "How to beat the Instagram algorithm in 2022?", because I knew it would go viral. Give the people what they want, as they say.But, here's what I REALLY believe to be true. If you want to beat the algorithm in 2022, you're doing it wrong. Seriously. Eff the algorithm. As business owners and course creators, here's what to do in 2022 on Instagram to sell more stuff. Because, that's what we're really on Instagram for... right?! Let's not forget that. So, here's my 2022 strategy for ditching the algorithm and creating an Instagram strategy that generates sales. Let's dive in. ---------Want more?

The ingredients required to be a successful course creator involve a happy marriage of three things - strategy, mindset and action. In today's podcast episode, we explore how our Launchpad client Katie Hokin used each of these three key ingredients to quite literally manifest $50,000 in course sales in 6 months - with a tiny audience, a newborn, a toddler and a brand new business to boot. Katie Hokin is a Mindset and Marketing Coach. She works with Consultants, Creative and Coaches teaching them to GLOW and GROW online. Her signature course ShowUp on Social is the first step to helping them confidently ShowUp online, become known in their niche, charge their worth and build their inspiring, impactful and abundant business. If you have any excuses or limiting beliefs holding YOU back from scaling your own successful digital course or program, you will find a heavy dose of inspiration in Katie's story. Episode Summary: How to Show Up on Social Media in a way that feels congruent to you;Where Katie was

I'm not sure 2021 has been the year everyone hoped it would be.In the wake of the C-Word in 2020, many of us were hoping for a calmer 2021, perhaps a sense of things "getting back to normal". Oh, how NOT normal 2021 has turned out to be. On a personal note, 2021 has been a year of work. The set up and scale of my group coaching program Launchpad has been a full time job since its foundation round in December 2021. It hasn't been an 'easy' year, but I'm not sure that the process of creating something great - something you're truly, deeply proud of - ever is. In some ways, it reminds me of the year prior to the launch of my first flagship social media course, Hashtags Aren't the Answer. Switching business models. Learning to do something from scratch. Doing the up front work to create something leveraged.There's set up involved in that, and just like in 2018 it consumed much of my attention this year. And, just like in 2019, at the end tail end of it I've f

WARNING: Instagram is a fab tool, but there are also plenty of tools on Instagram using it to try to be fab (I was pretty proud of this lame quote

Creating a digital course for travel agents in the middle of a pandemic which left the entire industry on its knees is NOT exactly the 'ideal' circumstances in which to start a business, and yet it is exactly what Steph successfully did in 2021 (and with a tiny audience and email list to boot!)In today's podcast episode, Steph and I talk about:The challenges Steph faced attempting to create a digital course in tough industry circumstances and how she shifted her mindset to navigate them skilfully;The "up front" work involved in being a course creator (hint: it's not all laptops and pina coladas by the pool!); How Steph knew that her course idea was a winner; How Steph achieved a stellar conversion rate in her first launch that smashed through standard benchmarks even with a tiny list and small audience;And more!Want to follow Steph, our Guest for this Episode? Here are her links! Join Stephanie's Free Live Training "Steal My Travel Agent Runway Framework + Stand Out In