Stevie Says Social Podcast

I bet you've heard some of these things:“You don’t own your social media platforms!”“Build a list of email subscribers!”“You need a lead magnet to grow your list!”“Email is the highest converting platform for sales!!!”I have, because it seems that every online marketer out there says them!And let me say, it IS sage advice, but it begs the question — how on EARTH does one turn a measly email subscriber into a real, paying client, customer or student?!Like, HOW DOES THAT EVEN HAPPEN, ONLINE MARKETING EXPERT?!*Silence**Crickets chirping**Online marketing expert clears throat and exits room with vague excuse*EVERYONE tells you that you need an email list.But NO-ONE is talking about the journey from list to raving buyer, because there’s more to it than getting someone to download a free PDF.And, if you want the REAL uncomfortable truth?!A simple lead magnet ISN’T enough to turn someone into a customer — at least, by itself.And THAT’S where the customer journey comes in.. which is exactly what we’re talking ab