Higher Ed Live

So, you want to start a career in admissions. Did you know that Enrollment Managers agonize over the recruitment and retention of personnel almost as much as the funnel? It's true. We work in a field where consistency is vital, yet often unattainable. Professionals at all levels find challenges getting in, staying in, and moving up. In this episode of Admissions Live, we speak with co-founders and members of #EMchat. Learn about this active online community of higher ed professionals. Hear the best ways to break into enrollment management, find your happy place, and prepare for career advancement.

Communicating with students outside the classroom can be tricky. Phone calls go to voicemail. Emails go unopened. You want to text students but you don't know where to start. You don't know the rules. Luckily, it's easy to stay in compliance. In this episode, Daniella Nordin speaks with experts Terri Taylor and Lindsay Page. They discuss the legal considerations you need to know before texting students. Get expert advice on how to use texting to increase engagement and take action on summer melt.

We know videos work on social media, but what exactly makes them work? How do you develop a video with social media in mind? In this lively episode of Advancement Live, Kim Brown chats with both West Virginia University and Colorado State University about their experiences with creating social videos. They’ll share key strategies for video success. We’ll talk about what works, what doesn’t, and that one time Colorado State tried to make a viral recipe video—and learned a few lessons along the way.

Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content strategies. Thanks to the Higher Ed Live partnership between mStoner and Chegg, this research has been completed and the experts will join us in a live broadcast to share their findings. Teens and higher ed professionals were asked about user needs during the application and enrollment process. Findings reveal what is important, what sites teens look at, and what frustrations they experience. Tune in to find out where user needs and professional perspectives converge – and where they differ – and how marketers can leverage this knowledge.

On this episode of SA Live, host Tony Doody interviews Ed Cabellon and Josie Ahlquist about their recently co-authored book, "Engaging the Digital Generation." Guaranteed to be entertaining and informative, Ed and Josie blend years of research, theory and practice to offer up practical advice and insight for Student Affairs professionals at every level. Topics covered on this episode include: Adapting to the rapid pace of technological change; professional development and competency; collecting and measuring data to inform strategy; coping and choosing from the array of tools and solutions that technology affords; creating structured policies and guidelines for social media; and predicting what the future holds for digital engagement in Higher Education.

Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events – what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels and suggest innovative ways to have the entire campus community help distribute your message and promote your event. Learn how to set social media expectations, ways to collaborate with your peers across campus, suggestions for creating and executing a hashtag, and how to create a social media guide to make each event one to remember.

It's October so students are stressing about college applications and admission offices are pulling their hear out over numbers, funnels, and shaping their class. In 2013, the National Association of College Admissions Counselors (NACAC) reported that 32 percent of college freshmen applied to seven or more colleges - up 10 percent from 2008. It can be argued that this trend has disrupted the college admissions world in good ways – increasing college access – and not-so-good-ways – intense pressure to stand out among your peers both for prospective students and colleges and universities. In this episode of Admissions Live, we will explore how new platforms, like ZeeMee, and strategies can help Admission Offices make next level admission connections and, ultimately, decisions and give prospective college students the platform to stand out without stressing out.

Strategic communication comes in a variety of forms: print, television, radio—and yes, even social media. When representing a brand or organization, a Snapchat story requires and deserves the same thought, consideration and purpose-driven oversight as a press release or PSA. Nikki Sunstrum, Director of Social Media for the University of Michigan, highlights how a captivating and impactful social media presence can be one of the most effective ways to facilitate personal connections and communicate key objectives to stakeholders. Join us as she shares success stories about reaching a diverse global audience across a variety of platforms, leveraging engaging content that consistently reflects the values, traditions and excellence of U-M while also showcasing the dynamic and tenacious spirit of every Wolverine.

Editor's note: This episode of Student Affairs Live cuts off prematurely due to technical issues. As the U.S. Election Day approaches, national, state, and local politics is colliding on many levels with our work in student affairs in higher education. Much of the discussion on the national stage (from privacy and security, to sexual assault/consent, to policies around college costs) has direct implications for our work with students on college and university campuses. Join Student Affairs Live co-host Heather Shea Gasser on the Wednesday before Election Day (November 2, 1 p.m. ET) as she discusses the implications of the 2016 Election with Dr. Julie Payne-Kirchmeier, Dr. Vijay Pendakur, and Dr. Nancy Thomas.

What are the signs of an emotionally intelligent leader? How is emotional intelligence central to our effectiveness in student affairs leadership broadly and in social justice education specifically? What are the critical components of emotionally intelligent leadership that preparation programs and professional development for student affairs should address? On this episode of Student Affairs Live, guest host Keith Edwards connects with three individuals to talk about emotional intelligence in leadership and social justice. Joining Keith are Marilee Bresciani Ludvik, Paige Haber-Curran, and Mamta Accapadi (please read their detailed bios below).

11,700 participants. 2,725 funds benefited. $4.6 million given. Utilizing a creative approach to showing the impact of donor gifts, The Ohio State University’s “Connecting the Dots” campus campaign was massively successful. Gonzaga University took a different approach to demonstrating donor impact through their “Tomorrow Made Possible” efforts, with a special focus on how students perceive fundraising. In this episode of Advancement Live, Kim Brown chats with both Ohio State and Gonzaga about their efforts to show new (and returning) donors just how meaningful their money is.

You can take charge of your enrollment funnel by understanding the data it is offering. In this episode of Admissions Live, we will discuss basic metrics to monitor, identify the importance of variable metrics in each level of your funnel, and discuss smart reporting tactics to make interpretation easier. Jon Anspaugh is an analytics expert who has transformed the enrollment funnel and data modeling at Oral Roberts University by streamlining reporting, identifying hidden KPIs, and increasing efficiency of recruiting decisions and processes to generate a 900% growth in the prospect funnel since January 2016.

Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent properties defined by their usage, if one is to “define” a meme, having a large dataset of usage would be the best approach. Learn how to use memes accurately and appropriately on your social media channels.

Building and maintaining strong working relationships between campus police departments and student affairs divisions is critical today, perhaps more than ever before. Partnerships focused on ensuring campus safety and preparing effectively for crises are among the top priorities for proactive collaboration between these two campus units. Yet, the impact of systemic racism in our larger society, combined with a student’s experience and knowledge of law enforcement behaviors from their hometowns, all influence students’ perception of campus police and their level of comfort with presence of law enforcement in their academic environment. On this episode of Student Affairs Live, host Heather Shea Gasser connects with four individuals who have effectively built partnerships on their campuses to learn about strategies. Joining Heather to discuss this topic are Kendal Washington White, Brian Seastone, Rachel Aho, and Florene McGlothian-Taylor (please read their detailed bios below).

Nearly one million international students are currently enrolled at U.S. colleges and universities. In 2014/2015, international enrollment grew 10% over the previous year; the biggest jump since 1978.In this episode of Admissions Live, we will examine the current landscape of international recruitment and enrollment and emerging trends in a field that has quickly become a focal point for institutions across the country. Whether you are a seasoned international recruiter or just interested in learning more about the field, Marco Dinovelli and Bryce Loo will bring the world to your institution's front door.

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebraska, which welcomed its 7th president, Hank Bounds, in 2015. How did the university leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president’s own brand? This episode will take you through it all – from the first week to the first year.

Too many clicks. Forms that aren't user-friendly. Giving pages that don't match your university's brand. Sound familiar? By implementing relatively easy fixes to these donor deterrents, you can transform your organization into one that increases retention and giving rates. In this episode of Advancement Live, Kim Brown speaks with annual giving experts from the Purdue Research Foundation and George Mason University, as well as a strategist from iModules, about fresh ideas for optimizing the online giving experience for donors - making it both easy and appealing.

As a PR professional, your lifeblood is to gain publicity for your brand through earned media. All those mentions and impressions across digital and television channels build validity in your audience’s eyes and more importantly, trust. Your consumers will likely base their judgments and buying decisions off your earned media coverage more than your own advertising. If earned media is so powerful, then why isn’t it being measured like paid media traditionally has been? For decades, marketing and advertising professionals have relied on concrete data to prove solid ROI around their efforts. The same can’t exactly be said for PR professionals, but now it’s time to follow suit. Join Kye Strance, PR industry expert and CEO of iQ media, as he demonstrates the full value of earned media, from the data you should be tracking, to the metrics that can deliver success and demonstrate ROI for your communications program in higher education. In this session, you will learn: ● How to assess your media footprint across all

Politics, debates and other timely issues are likely to spark controversy and divide public opinion on our respective campuses. How can we encourage students to engage in these conversations with courage and respect? What role does family, media, pop culture, campus culture, and social media play in forming our truth and beliefs? Are we obligated in our role as educators to set aside our personal opinions, identities, and emotions in discussion of politics and other hot button issues? What are effective “ground rules” for dialogue that facilitate student learning about alternative narratives and perspectives? How do we find the balance between unrestricted free speech and hateful/hurtful speech? On this episode of Student Affairs Live, join host Tony Doody as he explores these questions and many more with Dr. Marcella Runell Hall, Vice President for Student Life at Mount Holyoke College, Dr. Kelly E. Maxwell, faculty member in and academic Co-Director of the Program on Intergroup Relations at the University o