Higher Ed Live

Storytelling is one of the oldest forms of communication known to man and is used to educate, solve problems, entertain, assimilate, provide pattern and order, and connect. In academe, stories persuade, inspire, and move people to action. This presentation will cover the five fundamental elements of a good digital story and the six stages of a digital story’s life. Leave this session with concrete tools and tactics for producing, deploying, measuring, and optimizing story content.

What does "telling our story" really mean? How can we collect meaningful data on marketing effectiveness and determine how to best allocate scarce resources of time and money? What are some current models for organizing a progressive and comprehensive Student Affairs marketing team? What are some proven and concrete strategies for reaching students and increasing awareness and participation in campus events? What are some effective project management systems and why do we need them? What role can student affairs marketing staff play in listening and responding during times of crisis? In this episode of Student Affairs Live Tony Doody speaks with Ed Cabellon, Hamza Khan, and Kat Shanahan to answer these questions and many more.

During every Presidential election cycle for the last thirty years, the Commission for Presidential Debates (CPD), a nonprofit, nonpartisan, 501(c)(3) corporation, has sponsored a sequence of Presidential and Vice Presidential Debates at universities around the United States. These debates are shining examples of citizenship and civility. They're also a great opportunity for universities to uniquely engage stakeholder groups and obtain international brand recognition and visibility. In this episode of Advancement Live, we'll explore some of the history around the Presidential Debates. We'll discuss why CPD hosts debates at universities and how universities selected as host sites are providing unique and exciting engagement opportunities for alumni, students and the community. Join host Ryan Catherwood from Longwood University, host of this year's Vice Presidential Debate, Karla Schuster from 2012 host site Hofstra University, and Moira Kelly, Associate Producer & Director of Education and Outreach from th

They say that constraints breed innovation. And, lets be honest...most of those constraints come from the people you work with rather than a lack of budget or time. In this session, Karlyn Borysenko will walk you through how to navigate the human environment of your workplace and effectively manage change and office politics so that you can implement new ideas, regardless of your role or title.

Giving Days are short, intense online fundraising campaigns built to drive excitement and bring community members together to rally for a cause. Many colleges and universities have found these events to be great tactics for new donor acquisition, lapsed donor re-activation, and annual giving retention. Planning for these events is no small feat. The devil is in the details. Join host Andrew Gossen for a round table discussion on Giving Day best practices before you tackle your next event.

Digital marketing professionals are responsible crafting effective audience-centric campaigns. These campaigns are complex, including email, website, social media, search and constituent data. You can't understand whether or not a campaign is effective or where the opportunities lie if you don't track the right campaign metrics across all of these platforms. In this episode of Higher Ed Special Edition, learn how to measure the success of your digital efforts and how to report them back to your senior leadership and campus stakeholders in a format that is simple to maintain and understand.

Join Jim Gregory, media relations director, and Natalie Vizuete, social media director, of UNC-Chapel Hill as they provide insight into a topic that affects all universities – rapidly emerging campus PR issues. Sure, prior planning is critical, but with an endless list of possible issues that could erupt at any moment anywhere across the country – not just on your campus – what processes do you have in place? How as a communicator will you quickly address these rapidly evolving situations? Jim and Natalie will focus on two incidents in particular that instigated new methods and processes at UNC-Chapel Hill to enable the University to more quickly react. The first incident involved media mischaracterization of a freshman seminar as one that taught about 9-11 from the terrorists’ perspective. The second incident involved competing pro- and anti-abortion rallies on campus. The focus will be not so much on the specific incidents, but instead on the processes that evolved from them.

What should we be doing as a higher education community to respond to this tragedy? How do we deal with issues of Homophobia, Transphobia, Islamaphobia and more on our campuses? How can we do our part to be allies and activists around issues of privilege and oppression? Please join a group of scholars and practitioners (guests will be posted on Thursday) as they explore these topics and more.

New student send-offs (or summer send-offs) are popular ways to welcome new students and their families to our colleges and universities. They take place in new student home towns all over the world and are often hosted by local alumni chapters and parents. But they're more than just welcome events: there are incredible opportunities when admissions, student affairs, and alumni engagement work together. In this episode of Advancement Live, we'll explore how these events can foster donor engagement, strengthen partnerships with our alumni club volunteers, and be used awareness tools for students – connecting them to alumni from the start of their college careers. Expect insights to those topics and many others as Kim Brown chats with send-off superstars from NYU and UCLA!

As marketing and communications professionals put a wrap on the 2015-16 academic year and plan for the next, it’s time to step back and reflect on the state of our profession. In this episode, newly appointed Council for Advancement and Support of Education (CASE) vice president Michael Kiser will discuss key issues facing communications and marketing professionals and where their work fits into the broader advancement function. As CASE embarks on an ambitious strategic plan, Michael will share insights on trends and the changing face of higher education.

What are the hot trends and issues in Student Activities today? What are strategies we can employ to ensure programs are diverse, accessible and inclusive? What separates an average from an unforgettable student experience? Is participation in Student Activities programs linked to retention and student satisfaction? What are some innovative ways that departments can connect with students to increase engagement and participation? What are some ideas for more affordable, low-cost programming? On this episode of Student Affairs Live, host Tony Doody talks with Cindy Kane, Veronica Riepe, Brian Gardner, and Brian Proffer to answer these questions and many more.

Get inspired for fall travel with Admissions Live co-hosts Nicole Lentine and Chris D'Orso. The key to a great fall itinerary is making the most of your summer planning months. Our co-hosts will discuss how to run your prospect numbers, get organized, and generate reports that will help you make the most out of your fall travel efforts. Bring your travel binders, maps, and questions to this live broadcast.

HighEdWeb West is a wrap! Did you miss your chance to talk strategy with fellow webbies in California last week? Tune in for the post-conference download with the conference chair, attendees and co-presenters of the 'Best of Conference' award their presentation titled, "We

How do college men understand what it means to be a man? What influences these understandings? What are the consequences – on campus communities, on people of all genders, on the men themselves? How can those working in higher education best support men’s engagement and learning, foster healthy identity development, and not reify men’s social privilege in the process? Join Student Affairs Live guest host Keith Edwards as he discusses these and other topics of men and masculinities in higher education with panelists Tracy Davis, Rachel Wagner, Wilson Okello, and Dan Tillapaugh. Panelists will bring their academic expertise, research findings, and personal reflections to deepen the dialogue.

June 13–15 is the Elements: The Web Conference at Penn State! This year's conference boasts an outstanding lineup of all-star keynote speakers, featuring Scott Stratten, Debbie Millman, Eric Meyer, and Scott Dadich. Complete with a top-notch lineup of diverse sessions, you are guaranteed to find your element. A full day of workshops will follow with “Show Your Work” by best selling author, training expert, and LOLA award winner Jane Bozarth and Eric Meyer will conclude the conference with a custom-built workshop titled “CSS Your Way” on Wednesday, June 15.

Gordon Gee, president of West Virginia University, is a familiar face. He's personable and active on social media, which has provided both opportunities and challenges for the communications team at WVU. Join us for this webinar and hear from Tony Dobies, social media strategist for the university, about how they strategically positioned President Gee. Tony will share his experiences and talk about issues such as: Using social media to introduce the new president Reporting on their social media successes Tailoring a plan to fit the personality of your president

It's Commencement season, and we're welcoming thousands of students into the alumni family. How do we ensure these newly minted alumni stay engaged for life? Whether through GOLD programs or partnerships with student-centered staff, it's crucial that our most passionate students turn into alumni ambassadors from the start. In this episode of Advancement Live, Kim Brown speaks with student and young alumni engagement experts from the Purdue Alumni Association and Loyola University Chicago, as well as a strategist from iModules, about fresh ideas for connecting with our most recent graduates - and keeping them interested in their alma maters long after they've flipped their tassels.

It is no secret that out of pocket costs for higher education in America puts college dreams out of reach for many students. Every year colleges, universities, foundations, and government programs offer billions of dollars financial assistance to aspiring college students. The trouble with these awards is they are almost always given out after a student is through the college admission process, leaving a big question mark in the affordability column for families until the very end. "Micro-scholarships" aim to combat this problem. Small awards are granted to students throughout their high school career, rather than at the end, for achievements that will serve them well in the college admission process and beyond. Raise.me, a startup funded in part by the Bill & Melinda Gates Foundation and Facebook, awards micro-scholarships to students for academic achievements, volunteerism and citizenship. Learn more on this episode of Admissions Live.