Higher Ed Live

The National Association for College Admission Counseling’s (NACAC) National Conference is the premier professional development and networking event for admission professionals and school counselors. In this episode of Admissions Live, we will meet the #nacac16 Local Advisory Committee and discuss everything you need to know before you head to Columbus, Ohio. Whether you are a first-timer or a NACAC conference veteran, the size and scope of our field’s largest conference can be daunting. Kate Sigety, Kristen Dickerson, and Derek DuBose are here to help you navigate the robust schedule, pencil in can't miss events and networking opportunities, and have a blast exploring the best of the conference and Columbus.

Wayfinding and map data: so many (conflicting) data sources out there, so little time – but so much potential for losing your future students before you’ve even made the pitch. We’ll briefly review ways to correct your campus data in major mapping systems, and then we’ll use that data to form the building blocks of a fairly easy to build, inexpensive, mobile-friendly interactive map for your campus.

Conversations about social justice, racial justice, diversity, and inclusion work in student affairs abound. And yet, on occasion our well-intended speech (or silence) or action (or inaction) harms others. If White people desire to grow, learn, and be more effective in working against racism, how can we engage in critical reflections on our mistakes so to be better aspiring allies for racial justice? In this episode of Student Affairs Live, host Heather Shea Gasser connects with a panel of educators who identify as White to share their critical reflections on when they have messed up and the lessons learned. We will also engage in critical reflection of how we can remain in the conversation and participate in ongoing healing work as part of our shared liberation. During the episode, we will discuss: Our critical reflections on our own personal stories of messing up. How we respond and react when we unintentionally cause harm within conversations on diversity, inclusion, or social justice. How White people can

Tune in to this episode of Admissions Live where we speak with Cyndy Hill, Director of the Penn State Parents Program, and Brian Watkins, Director of Parent and Family Affairs at the University of Maryland. This broadcast will cover strategies for student and parent communication and support in the first six weeks of the school year. During this important time of transition we'll discuss how admission offices can be a better partner in the communication hand-off and play a role as supportive members of the community to all of our campus constituents.

HighEdWeb's Integrated Marketing Academy is designed to introduce the concept of integrated marketing communication in the higher education environment. Tune in to hear more about this exclusive opportunity at the HighEdWeb conference in Memphis, TN this October.

Icons, infographics, and interactive elements...they're crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched an integrated marketing campaign (#1thing4bryant) that's all about encouraging alumni engagement, and they'll share exactly how they did it—through video, print, social, and web content—on this episode of Advancement Live.

Early FAFSA and Prior-Prior Year (PPY) is officially here and challenges and opportunities for this recruitment cycle abound. In this episode of Admissions Live, we will demystify what PPY means for students, parents, and recruiters. Louis Hirsh, chair of NACAC’s Admissions Practices Committee and member of NACAC’s Steering Committee on Admissions Practices, will talk strategies, counseling, and NACAC compliance for upcoming travel season and beyond.

Trying to move a big idea forward in higher education can feel like a never ending uphill battle. During this episode of Marketing Live we speak with Higher Ed Live founder, Seth Odell. He started the network in order to share ideas that benefit education marketers, fuel great campaigns, and support a collaborative meaningful dialog in our industry. Seth believes in setting goals and realizing them. He takes the same approach to individual campaigns as he does to an overall online presence. With a rapidly changing landscape there are big opportunities to leverage the power of digital marketing. Seth brings these insights to life and speaks about what it takes to innovate. Tune in to learn how to get leadership on board with your big ideas, secure budget when there’s no budget left, and grow your team (magically) without growing your team.

Often the unsung heroes in an organization, mid-level professionals have unique challenges, and opportunities that create a need for continuous learning and growth. How can one transition from a “specialist” to a leader of a cross functional team? What factors affect mid-level longevity and career satisfaction? How can one effectively lead from the middle? What skills and competencies are essential in order to perform the duties of a mid-level professional? On this episode of Student Affairs Live, host Tony Doody speaks with Dr. Mamta Accapadi, Vice President of Student Affairs at Rollins College, Dr. Maureen E. Wilson, professor and chair of the Department of Higher Education and Student Affairs at Bowling Green State University, and Dr. Nicky P. Damania, Director of Student life at Bakersfield Community College and chair for ACPA’s Mid-Level Community of Practice (MLCOP).

On June 23, 2016, the U.S. Supreme Court announced its second decision in Fisher v. University of Texas at Austin, which upheld the University of Texas’s race-conscious admissions program under federal law. The decision has already had an impact on policy development, considerations, and the efforts colleges and universities make to consider race in admission and enrollment. In this episode of Admissions Live we’ll speak with Terry Taylor, Education Counsel’s senior policy and legal advisor, about key takeaways from the recent decision and discuss guiding principles that will help your campus leaders craft responses to the decision and create strategies for race-conscious admission moving forward.

What Do College-Bound High School Students Expect From Your Website and Digital Communications? Are students still using email, text, and social media to learn more about your programs and campus? What are they looking for on your website, and how will they find it? What other digital tools do they find valuable as they explore their enrollment options? This data-rich episode of Higher Ed Special Edition will provide you with answers to help strengthen your e-recruitment efforts.

For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie Vetrano of Skidmore College explains how she took Pinterest from a tertiary platform to the front of the college’s social media strategy, and the lessons learned.

Two years ago, we featured a large panel of (then) graduate students in Student Affairs master's programs on an episode called Current #SAGrads: Their Future in Student Affairs. We've invited them back to appear on Student Affairs Live and share what their first year was like as new professionals in student affairs. What challenges did they face? What do they wish they would have known in grad school? What is their outlook on student affairs now that they are in the profession full time? On this episode, Student Affairs Live host Heather Shea Gasser connects with five returning guests who have all finished their first year working in Student Affairs to learn more about their transition from#SAGrad to #SApro. Joining Heather are Andrea De Leon from St. John's University, Matt Fenstermaker from Oregon State University, Jarvis McCowin from SUNY Broome, Gabby Porcaro from the University of North Carolina at Asheville, and Jasmine Scott from The Ohio State University. Category

Video content is more popular than ever. Is your Advancement operation taking full advantage of the medium? In this episode, guests from Embryo Creative, Boston University, and Temple University discuss how they have combined audience segmentation and smart production schedules to produce video content that produces results with audiences that matter without breaking the bank.

We've proved faculty content deserves a strategy beyond a basic directory. Faculty content makes way for rich storytelling, media mentions and deeper engagements with prospective students, alumni and donors. In this episode of Higher Ed Special Edition, we’ll speak with J. Michael Moore of Emory University's Goizueta Business School about the steps you can take to implement faculty content on your website and connect your efforts to your institution's strategic plan – driving media coverage, alumni engagement, and student recruitment.

Perhaps nowhere is the traditional meeting culture more prevalent than in higher education. If meetings are sucking the life out of you, your team, or your organization, this episode of Marketing Live is for you. Author Al Pittampalli will show you – as both a leader and attendee of meetings – the path to productive, energizing, and purposeful meetings.

Last month’s episode on this channel featuring A Dialogue On Orlando generated a wider conversation about missing Latinx voices and the intersectional issues between the Latinx community and the LGBTQ+ community. In this episode of Student Affairs Live, we pick up that conversation and discuss the complexity of Latinx and LGBTQ+ issues in student affairs with an esteemed panel of scholars, educators, and activists (generated from an open call). During the conversation, we'll address: What are the intersectional issues facing LGBTQ+ and Latinx student affairs educators? How can we best support LGBTQ+ and Latinx students on our campuses? More broadly, what does it mean to be a QTPOC (Queer Trans People of Color) from a Latinx perspective? What is Latinx? We will also provide context by unpacking the origins and use of this term and discuss the complexities of gender and sexual identities within Latin cultures. Joining Student Affairs Live host Heather Shea Gasser for the conversation are Dr. Trace Camacho, Dora

The launch of send immediately/schedule anytime was only the beginning. Join product owner, Andrea Ganier, to discover what’s next for email marketing in Encompass. Enhancements to reporting and the email creation process will be the focal points of the presentation.

Join Erin from the iModules Design team to learn and discuss tips and tricks to get the most out of some of the more advanced aspects of the Encompass CMS. Topics will include news and events listings, customizing registration and donation forms with CSS classes, and using mobile-ready content blocks to create varied and interesting content layouts.

It has been a over decade since the social networking revolution began and five years since advancement offices began seriously investing in staff and program dollars to engage alumni online. We are finally at a point where we can see direct connections between digital initiatives and the business goals at the core of institutional communications, alumni engagement, and fundraising efforts. In this episode, panelists will present case studies in each of these areas, discussing the strategies, metrics, and outcomes of recent digital campaigns that align with advancement's longstanding focus on mobilizing time, talent, and treasure on behalf of our institutions.