Higher Ed Live

Every year, universities have dozens of major events ranging from graduation to giving days. William & Mary’s Tiffany Broadbent Beker (University Communications) and Sarah Juliano (University Advancement) will explain how they approach these varied events – what’s worked, and what hasn’t. They’ll address the ever-tricky balance between engagement and fundraising on university social media channels and suggest innovative ways to have the entire campus community help distribute your message and promote your event. Learn how to set social media expectations, ways to collaborate with your peers across campus, suggestions for creating and executing a hashtag, and how to create a social media guide to make each event one to remember.