Be Podcasting

What’s happening in Australian podcasting and how does it compare to podcasting in the US? In this episode, Larry Rosin, President of New Jersey-based, Edison Research joins Nick Schildberger and Nicole Goodman to dig into the numbers behind The Infinite Dial Australia, 2020. For four years Edison Research has been putting out The Infinite Dial Australia, survey results on Australia’s digital media consumer behaviour. It’s a handy companion to The Infinite Dial US, which Edison has been running for over 20 years. The trio discovers what makes Australian podcasting unique, how Australian data compares to the US and discuss what impact COVID-19 has had on podcast listening and production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in  Sydney and Belgium, which he initially founded thirty years ago in London. Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.” Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple hitting over 1.1million podcasts and Spotify putting the industry on notice with another massive acquisition.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

David Brown, host of Wondery podcasts, Business Wars, Business Wars Daily and WeCrashed continues his chat with Nick and Nicole. David gives his thoughts on podcast ads, the lessons we can learn from Business Wars and what would make a great Australian Business War! References Mastercard's sonic branding story: https://newsroom.mastercard.com/videos/sound-on-mastercard-debuts-sonic-brand-2/ Coca-Cola's sonic branding story:  https://www.youtube.com/watch?v=QymLzVtbsBo   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333    

Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how. So when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over the moon! In this episode, David takes us behind the scenes of these incredible shows and we explore how to produce an award-winning podcast. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

In times of crisis, marketing can feel like a luxury. Corey Layton, Commercial Product and Audio Partnerships at ARN chats with Nick Schildberger and Nicole Goodman about how brands can still get started in podcasting and take advantage of the relative cost savings and new technologies, in this growth medium.   Reference Lessons from history: Advertising in an economic downturn https://bit.ly/2KmXyRK   Podcasting Essentials is produced by BE Media Production be.com.au 1800 039 098 +61 3 9882 8333

The April outlook for 2020 is a very different beast to what it was in January this year. Sharon Taylor, MD of Omny Studio, joins Nick Schildberger and Nicole Goodman to discuss the latest in podcasting, the potential impact of the coronavirus, and Sharon makes some bold industry predictions. Reference Infinite Dial 2020  https://www.edisonresearch.com/the-infinite-dial-2020/   Podcasting Essentials is produced by BE Media Production be.com.au 1800 039 098 +61 3 9882 8333

71% of people choose new podcasts based on podcast descriptions and titles. So what better way to kick off season 4 of Podcasting Essentials than with advice on this topic from Andrew Davies, Digital and Engagement Editor at ABC Audio Studios. Andrew is passionate about podcast descriptions and titles. As we should all be! They’re incredibly important for discovery and not enough people do them justice. Andrew joins Nick Schildberger and Nicole Goodman to chat about podcast descriptions, titles and so much more.   REFERENCES A. The Art and Science of Podcast Show Descriptions - https://bit.ly/2WBZmOc B. "71% of listeners are motivated to try a new podcast by the episode description and headline." ABC Audience Data and Insights, 2019, 'Why do people like to listen to podcasts?' https://ab.co/2QIgTjX   Podcasting Essentials is produced by BE Media Production be.com.au 1800 039 098 +61 3 9882 8333

Ever wondered about the ‘Top Lists' in podcast apps? Who selects them & how? What dark arts are going on back there and who’s responsible? Darian Muka is the Content Curator for Pocket Casts and listens to podcasts all day. She takes a break from the serious business of podcast app curation to tell Nick Schildberger and Nicole Goodman what goes into creating the top lists at Pocket Casts and how to get yours featured.    Podcasting Essentials is produced by BE Media Productionbe.com.au1800 039 098+61 3 9882 8333

There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great content and developing standout marketing. Career marketer, Pam Kramer has just spent four years as CMO at US podcast network Cadence13. Along with her team, Pam launched more than 40 new podcasts and generated over one billion downloads. Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcast marketing and her no nonsense preference for host read versus baked-in ads. They also discuss the dangers of brands hanging their hat on download numbers and the wave of content launching from TV streaming services and how podcasting might be affected.  References:  Downloads aren’t the whole story https://blog.pacific-content.com/downloads-arent-the-whole-story-da7a74252b1d Consumers are drowning in content https://www.amplifimedia.com/blogstein/2019/11/4/consumers-are-drowning-in-content?mc_cid=8b8fae4631&mc_eid=1d27b395

Due to its low barrier to entry, a successful podcast might seem easy to create. But for businesses the stakes are higher. Like all content, a podcast is a reflection of your brand and with listenership growing every day, a savvy podcast audience is expecting a quality experience. BE’s own Head of Audio, Pete Letts joins Nick Schildberger and Nicole Goodman to take a peek behind the curtain of branded podcast production and discuss the best approach for brands. Nick and Nicole also discuss the latest news that podcasting is eating into our music listening time and why internal podcasts for brands are a win-win. References Podcasts Leapfrog Music Collections, eyes scripted content https://bit.ly/32j4vd2 How Private Podcasts could change the way companies communicate with employees https://bit.ly/32kmkbM   BE Podcasting is produced by BE Media Productionbe.com.au1800 039 098+61 3 9882 8333 Branded podcasts it’s like talking to yourself only better https://bit.ly/2repcKx

Matty Staudt has traversed the full landscape of audio production, from his days a radio DJ to his part in the early stages of podcast development at iHeart Media. Today he has founded his own podcast production company, Jam Street Media, focusing on branded content from his home in Los Angeles, California. He walks us through his journey and why he believes podcasting is a particularly powerful medium for business. Also, co-hosts Nick Schildberger and Chris Ashmore unpack so-called "microcasts" the latest term to reflect shorter, more compact podcasts of around five to 12 minutes in length. MORE INFORMATION Cherie Hu, October 15, 2019, 'Will podcast playlists elevate the microcast?' Hot Pod Newsletter, https://hotpodnews.com/will-podcast-playlists-elevate-the-microcast/ Lars Murray, October 10, 2019, 'What is a Microcast, and Why do you need one?' Variety,  https://variety.com/2019/digital/news/what-is-microcast-1203364995/BE Media Productionbe.com.au1800 039 098+61 3 9882 8333

Podcasting officially began in 2004, the same year that Rob Greenlee moved from radio into the podcast space. Today Rob is VP of Content and Partnerships at Libsyn, co-host of the New Media Show and an Inductee into the Podcast Hall of Fame. Rob’s insight into the industry and where it’s heading is vast and he brings a rare perspective to the medium. Also this episode, Nick Schildberger and Nicole Goodman discuss the highlights from OzPod 2019, the ABC’s annual podcast conference.. ABC Podcast Research 2019 https://www.abc.net.au/cm/lb/11563738/data/download-2019-abc-podcast-research-pdf-data.pdf   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

If you’re involved in podcasting or want to be, Podcast Movement is the place to be. It's the largest podcasting conference in the world, held this year in Orlando, Florida. It brings together hosting platforms, podcast networks, media, distribution channels, podcast professionals and novices. All in a joint effort to learn, network and develop the podcasting  industry. While there, friend of the show, Sharon Taylor MD of Omny Studio moderated a panel on monetisation. And our own producer Nicole Goodman also went along for the first time. Sharon and Nicole give us their key takeaways from the conference and we talk podcast advertising, smart speakers and IAB compliance. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.

If you're a festival organiser or you're holding an event with talented speakers and intriguing topics, have you thought of recording the sessions for those who can't attend? It expands the life of the event well beyond the days of the festival or presentation. Melbourne Food & Wine, one of Australia's best known and largest food festivals, approached BE to produce a podcast from its 2019 Theatre of Ideas talk sessions. The speakers were a mix of local and international restaurateurs, food writers and wine connoisseurs. We hear from Emma Breheny, Content Manager of Melbourne Food & Wine about the practicalities of repurposing talk sessions into a podcast series and how it fits in with their larger content strategy. Melbourne Food & Wine Podcasthttps://www.melbournefoodandwine.com.au/read-watch/latest-news/news/the-melbourne-food-wine-festival-podcast-is-here-562 BE Media Productionbe.com.au+61 3 9882 8333

A special treat this episode – first we hear from BE's own executive producer, Heather Dawson, on what makes a great interview. Heather - a former BBC and ABC journalist - has interviewed thousands of guests in her career. She says the art of the interview comes down to the planning as well as the execution. Also, we hear from workplace psychologist, Ellen Jackson, whose podcast, Potential Psychology, was recognised as a finalist in this year's Australian Podcast Awards. Ellen's production process is an inspiration for others looking to promote their own brand through podcasting. She explains how podcast aligns with her other business and marketing goals, how she interviews guests from all corners of the world and her advice for others thinking of creating their own podcast. Potential Psychology with Ellen Jacksonhttps://www.potential.com.au/podcast BE Media Productionbe.com.au1800 039 098+61 3 9882 8333

Editing is the least appealing part of making a podcast episode, but it’s crucial if you want listeners to be engaged. That's according to Ran Levi, producer of Israel's most listened to podcast, Making History.  Ran details some of the most common podcasting mistakes, including: self-deprecating hosts, using YouTube as a hosting service, and not catching the audience's attention in the first 30 seconds.  Ran also offers his thoughts of the future of audio content, one of on-demand audio outstripping FM radio consumption. Ran Levi's articles on Mediumhttps://medium.com/@ranlevi Making Historyhttps://www.stitcher.com/podcast/ran-levi/making-history-with-ran-levi Malicious Lifehttps://malicious.life Podcasts are getting shorterhttps://medium.com/megaphonepods/podcasts-are-getting-shorter-a876cfa2f56a

Audiograms are proving to be highly effective to promote podcast episodes in social media feeds, like Instagram, LinkedIn and Twitter. We hear from Oliver Wellington, founder of Headliner, an increasingly popular online tool aimed at podcasters to generate and share videos. He shares his tips on what works best – including the size and type of text font, static vs. animated text, length of video, and more. The most important thing, Oliver says, is try out different types of video to understand what works best for you. Also, Nicole Goodman joins Nick Schildberger to discuss Apple's announcement to pursue original podcasts, whether podcasting has reached a peak (no, it hasn't), and how marketing and digital agencies need to catch up to the benefits of branded audio content. Headlinerhttps://www.headliner.app/ BE Media Productionbe.com.au1800 039 098+61 3 9882 8333

It’s been a big year for Sharon Taylor, Managing Director of Omny Studio. With Triton Digital’s acquisition of Omny and a non-stop international travel schedule, she makes time to stop by again and break it all down. She chats with Nick and Nic about what the purchase means not just for Omny but for podcasters and listeners. They also discuss the latest podcasting trends and the increasing advantages audio content is for brands. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.  How to land a punchy episode descriptionhttps://bit.ly/2Y16fK0https://bit.ly/2XMllPa Creating a Podcast Community https://bit.ly/2LR5FZ0 Broadcast and Podcast - Two Worlds Converging by Mitch Secretthttps://bit.ly/2GeM2X8 The Podcast Tech News Just Keeps on Coming - We Sort it Out by Steven Goldsteinhttps://bit.ly/2XwikU2 Smart Speaker Reporthttps://www.nationalpublicmedia.com/wp-content/uploads/2019/06/The_Smart_Audio_Report_Spring_2019.pdf BE Media Pro

Marvin Jacobs is the Creative Director of Airborne, the audio company behind The Journey, an outstanding, award-winning podcast from KLM Royal Dutch Airlines. Chris Ashmore asks Marvin about the idea behind The Journey, the process of extracting and distilling incredible stories and whether the podcast met expectations. The execution of The Journey exemplifies collaborative bravery and innovation from both client and agency. Co-hosts Nick and Nicole discuss the importance of utilising experienced interviewers and intriguing speakers, as well as the need for brands to think seriously about their audio strategy. Also, they explore what’s really behind the 706,000 podcasts that currently exist and Wondery’s $10M Series B raise. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of BE Media Production.  The Journeyhttps://podcast.klm.com/en/ Airbornehttps://airborne.audio/ How many of the 706,000 podcasts are still in production?https://bit.ly/305UXS3 A Poi

Since its launch in 2017, Kellie Riordan has been instrumental with the ABC's Audio Studios, a one-stop shop at the Australian public broadcaster to create new on-demand and linear audio shows. The ABC has raised the bar with the quality level of Australian podcasts - so much so, it dominated the podium at this year's Australian Podcast Awards. Co-hosts Nick and Chris ask Kellie to lift the lid on ABC Audio Studios and how she and her team considers which podcasts to produce. Also, Kellie provides tips on how to produce a podcast series (think about each and every episode before you start!), and how to effectively promote your podcasts. Plus, an exclusive! Kellie fills us in on an exciting new ABC audio series in the pipeline. Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. ABC Podcastshttps://www.abc.net.au/radio/podcasts/  be.com.au1800 039 098+61 3 9882 8333