Be Podcasting

Informações:

Synopsis

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are becoming easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand talk audio is in the millions in Australia and steadily growing.Research continues to show that podcasting provides a deeper level of engagement than many other forms of media podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences?Thats what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium.BE Podcasting is produced by BE Media Production, specialists in audio production for Australias leading brands for more than 30 years, and producers of the worlds longest monthly business audio magazine, Business Essentials.http://be.com.au/

Episodes

  • S5E2 Getting weird with podcast adtech

    S5E2 Getting weird with podcast adtech

    23/03/2021 Duration: 26min

    Adtech – does it make you excited? Nervous? Well instead, our guest Bryan Barletta, Founder of the Sounds Profitable newsletter and podcast, suggests brands get weird with it! Co-hosts, Nick Schildberger and Nicole Goodman chat to Bryan about his take on this niche and very creative area of podcasting. In simple terms, he reveals what we need to know and its hidden value to podcast creators. But first, Nick and Nic reveal highlights from the latest podcasting listenership statistics, released in The Infinite Dial 2021 from Edison Research and Triton Digital. References Sounds Profitable - the adtech weekly newsletter from Podnews The Infinite Dial 2021 - Edison Research   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S5E1 The why and how of podcasting in 2021

    S5E1 The why and how of podcasting in 2021

    09/03/2021 Duration: 20min

    So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast? Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E23 Summer Series: Your top 10 podcast questions answered

    S4E23 Summer Series: Your top 10 podcast questions answered

    09/02/2021 Duration: 27min

    SUMMER SERIES: Everyone loves a top ten list, so here’s one we prepared earlier – the top ten podcasting questions we get asked most! There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So, Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting.    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E22 Summer Series: Why a podcast? Magellan’s perspective

    S4E22 Summer Series: Why a podcast? Magellan’s perspective

    26/01/2021 Duration: 26min

    SUMMER SERIES: If you’re heading into the new year trying to make a case for a podcast for your business or brand, take a listen to what the Head of Marketing at Magellan Asset Management had to say about her experience. It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from the brand itself. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called, ‘In the Know’. The first few episodes have gone gangbusters. Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving - making Magellan’s first foray into podcasting, a huge success.  Reference 'In The Know' Podcast - Magellan Asset Management   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E21 Summer Series: Immersive audio with Dan Blank

    S4E21 Summer Series: Immersive audio with Dan Blank

    12/01/2021 Duration: 21min

    SUMMER SERIES: There’s sound and then there’s immersive audio - sound that reaches into your bones and allows your mind to paint a rich and textured story. Few know more about this style of audio than ‘Carrier’, writer and director Dan Blank, who joined us earlier this season and explained his creative process. An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience? One way is to record binaurally, a method that requires specially arranged microphones to create a 3D stereo sound sensation for the listener. Like you’re actually there. And there’s no better person to take us on this journey than Dan Blank, writer and director of the immersive podcast ‘Carrier’, so lifelike, it warns you to use caution during your journey. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel.  Reference Carrier Podcast: https://www.qc

  • S4E20 Summer Series: The skills of a sound medium

    S4E20 Summer Series: The skills of a sound medium

    29/12/2020 Duration: 26min

    SUMMER SERIES: We find ourselves in a new golden age of audio. There’s a thirst for knowledge of all things sound and how to mould it for ravenous audiences. So we thought we’d bring back Ralph Van Dijk who delves into his vast reserves of knowledge and paints a picture, in sound. Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in Sydney and Belgium, which he initially founded thirty years ago in London. Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.” Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple hitting over 1.1million podcasts and Spotify putting the industry on notice with another massive acquisition.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy

  • S4E19 Summer Series: Business Wars – Behind the scenes with David Brown

    S4E19 Summer Series: Business Wars – Behind the scenes with David Brown

    15/12/2020 Duration: 26min

    SUMMER SERIES: This interview was recorded in March 2020, we’d just rebranded as SoundCartel and coronavirus was headed for Australian shores. David is fantastic and a 2020 retrospective wouldn’t be complete without him. Enjoy! Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how. So, when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over the moon! In this episode, David takes us behind the scenes of these incredible shows and we explore how to produce an award-winning podcast. See omnystudio.com/listener for privacy information.

  • S4E18 A new best friend for remarkable remote recording

    S4E18 A new best friend for remarkable remote recording

    01/12/2020 Duration: 28min

    Audio quality is the gateway to professional podcasting. That's the mantra behind Californian-based audio software start-up, SquadCast. Co-founders Zachariah Moreno and Rockwell Felder are on a mission to offer studio-quality audio for podcasters across the world. For remote recording, SquadCast is easy to use, the audio is recorded instantaneously, and there's no need to download to share audio files. SoundCartel's Chris Ashmore explores remote-recording best practices with Zach and Rock, and how podcasting is becoming more professionally sounding.  References SquadCast - https://squadcast.fm/ Remote Podcast Stats – A 2020 Q3 Report – https://squadcast.fm/downloads/rps-2020-q3/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E17 Why a podcast? Magellan’s perspective

    S4E17 Why a podcast? Magellan’s perspective

    17/11/2020 Duration: 26min

    It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from brands themselves. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called ‘In the Know’. The first few episodes have gone gangbusters. Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving, making Magellan’s first foray into podcasting, a huge success.  Reference 'In The Know' Podcast - Magellan Asset Management   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E16 Podcast trends, secure distribution  how to best analyse analytics

    S4E16 Podcast trends, secure distribution & how to best analyse analytics

    04/11/2020 Duration: 25min

    Omny Studio’s Managing Director, Sharon Taylor joins Nick Schildberger and Nicole Goodman to discuss the podcasting trends of 2020 and what lies ahead. She also explains secure distribution and helps us better understand podcast analytics. References Find out more about How have the presidential candidates' used podcast advertising in the election? and how Host read ads pack a brand recall punch   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E15 Evo Terra talks growing a podcast audience

    S4E15 Evo Terra talks growing a podcast audience

    20/10/2020 Duration: 28min

    Evo Terra, host of Podcast Pontifications, talked last episode about podcast strategy and episode planning. He’s back with Nick Schildberger and Nicole Goodman to discuss how to grow an audience. Evo emphasises the importance of getting the fundamentals right, first and foremost. This includes a proper podcast website, distributing the podcast through all available channels, planning to leverage your existing relationships, and at all times make sure you are creating remarkable content. One thing’s for sure though, you can’t grow what you don’t know. Once you have a clear understanding of who your audience is and where and how they consume content, only then can you move on to growing your listener base.   Reference Find out more about The Ambies, The Podcast Academy’s awards for excellence in audio. Listen to more of Evo pontificating at Podcast Pontifications    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E14 Evo Terra’s pearls on podcast strategy and planning

    S4E14 Evo Terra’s pearls on podcast strategy and planning

    06/10/2020 Duration: 28min

    There are many keys to creating a successful branded podcast, but two should be addressed right at the beginning of the process. The first is developing a podcast strategy and the second is planning individual podcast episodes. The inimitable Evo Terra, host and producer of ‘Podcast Pontifications’, provides pearls of wisdom to Nick Schildberger and Nicole Goodman, on the steps involved. Evo also provides his opinions on the worthiness of video podcasts, whether podcast transcripts are necessary and how to plan to most efficiently repurpose podcast content. Reference Check out Evo's Podcast Pontifications    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E13 Spotify – bold podcasting moves and myth busting

    S4E13 Spotify – bold podcasting moves and myth busting

    22/09/2020 Duration: 16min

    In just two years, Spotify has taken a big bite out of Apple’s podcast listening audience. Prithi Dey is Podcast Partner Manager for Spotify Australia and she talks to Nick Schildberger and Nicole Goodman about Spotify’s goal to dominate the space, whilst giving back to podcast creators and listeners alike. And we bust some Spotify myths too! Reference  Westwood One's Podcast Download Fall 2020 Report   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E12 Your top 10 podcast questions answered

    S4E12 Your top 10 podcast questions answered

    08/09/2020 Duration: 27min

    There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting.  Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

  • S4E11 Podcasting, privacy and the law

    S4E11 Podcasting, privacy and the law

    25/08/2020 Duration: 16min

    As podcasting popularity explodes, it can be all too easy to excitedly produce content without considering privacy and the laws that you need to be aware of. But, at your own peril. Nicole Murdoch, Principal at Eaglegate Lawyers talks piracy and music, while Nicole Stephensen, Principal Consultant at Ground Up Consulting, discusses privacy with Nicole Goodman. Nick Schildberger and Nicole Goodman kick-off by considering the latest piracy incident in podcast land. And yes, there are four Nic/ks in this episode!   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/policies/listener for privacy information.

  • S4E10 Pandemic podcasting predictions with James Cridland

    S4E10 Pandemic podcasting predictions with James Cridland

    11/08/2020 Duration: 33min

    Podcast Futurist and friend of the show, James Cridland see’s almost no negative impact on podcasting during COVID-19. Which he confirms is great for brands and advertisers in the space, or for those considering it. He talks to Nick Schildberger about this and everything from big consolidations, to caution around auto-transcript functionality. He also ponders the approach of Google and Apple and a has a few interesting thoughts about Joe Rogan. And if you’re deciding between producing a video podcast, audio podcast, or both, Nick and Nicole discuss that too! Reference The Podsights Advertising Benchmark Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E9 Immersive audio with Carriers, Dan Blank

    S4E9 Immersive audio with Carrier's, Dan Blank

    29/07/2020 Duration: 21min

    An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience? One way is to record binaurally, a method that requires specially arranged microphones to create a 3D stereo sound sensation for the listener. Like you’re actually there. And there’s no better person to take us on this journey than Dan Blank, writer and director of the immersive podcast ‘Carrier’, so lifelike, it warns you to use caution during your journey. Reference Carrier Podcast - https://www.qcodemedia.com/carrier   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E8 Sitting down with the Chair of The Podcast Academy

    S4E8 Sitting down with the Chair of The Podcast Academy

    14/07/2020 Duration: 31min

    Rob Greenlee, VP of Content and Partnerships at Libsyn, newly announced Chair of The Podcast Academy and friend of the podcast joins Nick Schildberger and Nicole Goodman. This time, Rob talks about how he’s planning on leading the Podcast Academy, what the goals of the organisation are, who can join and the process. They also delve into the prickly topic of the value of podcast content and if the big streaming platforms should pay. Reference The Podcast Academy https://www.thepodcastacademy.com/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E7 Behind the numbers

    S4E7 Behind the numbers

    30/06/2020 Duration: 32min

    What’s happening in Australian podcasting and how does it compare to podcasting in the US? In this episode, Larry Rosin, President of New Jersey-based, Edison Research joins Nick Schildberger and Nicole Goodman to dig into the numbers behind The Infinite Dial Australia, 2020. For four years Edison Research has been putting out The Infinite Dial Australia, survey results on Australia’s digital media consumer behaviour. It’s a handy companion to The Infinite Dial US, which Edison has been running for over 20 years. The trio discovers what makes Australian podcasting unique, how Australian data compares to the US and discuss what impact COVID-19 has had on podcast listening and production. Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

  • S4E6 The skills of a sound medium

    S4E6 The skills of a sound medium

    16/06/2020 Duration: 26min

    Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in  Sydney and Belgium, which he initially founded thirty years ago in London. Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.” Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple hitting over 1.1million podcasts and Spotify putting the industry on notice with another massive acquisition.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

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