Be Podcasting

Most podcaster producers know that sourcing and organising guests is one of the biggest challenges. Because of this, the guesting industry is growing. Kristin Molenaar is the CEO of YesBoss, a company that matches appropriate people to the right podcasts. It sounds simple enough, but not everyone knows how best to sell themselves or how to invest in these relationships. Kristin takes hosts Nick Schildberger and Nicole Goodman through the steps involved to become a successful podcast guest. And with guesting being a proven way to grow an audience, plus the additional cross-promotion and monetisation opportunities – the investment is worth it. Find more about Kristin and Yes Boss at https://www.yesbossva.com/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with co-hosts Nick Schildberger and Nicole Goodman, he also highlights growth opportunities in the audio and podcasting space and how tracking is coming into its own. An episode not to be missed. Reference Pacific Content blog    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Adtech – does it make you excited? Nervous? Well instead, our guest Bryan Barletta, Founder of the Sounds Profitable newsletter and podcast, suggests brands get weird with it! Co-hosts, Nick Schildberger and Nicole Goodman chat to Bryan about his take on this niche and very creative area of podcasting. In simple terms, he reveals what we need to know and its hidden value to podcast creators. But first, Nick and Nic reveal highlights from the latest podcasting listenership statistics, released in The Infinite Dial 2021 from Edison Research and Triton Digital. References Sounds Profitable - the adtech weekly newsletter from Podnews The Infinite Dial 2021 - Edison Research   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start? Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast? Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

SUMMER SERIES: Everyone loves a top ten list, so here’s one we prepared earlier – the top ten podcasting questions we get asked most! There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So, Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting.    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

SUMMER SERIES: If you’re heading into the new year trying to make a case for a podcast for your business or brand, take a listen to what the Head of Marketing at Magellan Asset Management had to say about her experience. It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from the brand itself. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called, ‘In the Know’. The first few episodes have gone gangbusters. Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving - making Magellan’s first foray into podcasting, a huge success.  Reference 'In The Know' Podcast - Magellan Asset Management   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

SUMMER SERIES: There’s sound and then there’s immersive audio - sound that reaches into your bones and allows your mind to paint a rich and textured story. Few know more about this style of audio than ‘Carrier’, writer and director Dan Blank, who joined us earlier this season and explained his creative process. An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience? One way is to record binaurally, a method that requires specially arranged microphones to create a 3D stereo sound sensation for the listener. Like you’re actually there. And there’s no better person to take us on this journey than Dan Blank, writer and director of the immersive podcast ‘Carrier’, so lifelike, it warns you to use caution during your journey. This episode of Podcasting Essentials is presented by Nick Schildberger and Nicole Goodman of SoundCartel.  Reference Carrier Podcast: https://www.qc

SUMMER SERIES: We find ourselves in a new golden age of audio. There’s a thirst for knowledge of all things sound and how to mould it for ravenous audiences. So we thought we’d bring back Ralph Van Dijk who delves into his vast reserves of knowledge and paints a picture, in sound. Ralph Van Dijk “sold his soul to audio” many years ago and he’s happy he did. Ralph is Founder and Creative Director of Eardrum, an award-winning, creative agency based in Sydney and Belgium, which he initially founded thirty years ago in London. Along with SoundCartel Producer Chris Ashmore, he discusses podcasting today and breaks down the importance of sound to “excite and intrigue the ear and build emotion.” Co-hosts Nick Schildberger and Nicole Goodman also discuss sound-as-a-skill, Apple hitting over 1.1million podcasts and Spotify putting the industry on notice with another massive acquisition.   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy

SUMMER SERIES: This interview was recorded in March 2020, we’d just rebranded as SoundCartel and coronavirus was headed for Australian shores. David is fantastic and a 2020 retrospective wouldn’t be complete without him. Enjoy! Business Wars, Business Wars Daily and WeCrashed are just a few of Wondery’s many outstanding podcasts, and all three are hosted by journalist and broadcaster, David Brown. In particular, Business Wars is a team favourite at SoundCartel. Each season it pits giant industry brands against each other, in an exciting examination of their historic wins and failures, to see which came up trumps, why and how. So, when David Brown agreed to be a guest on Podcasting Essentials, Nick and Nicole were over the moon! In this episode, David takes us behind the scenes of these incredible shows and we explore how to produce an award-winning podcast. See omnystudio.com/listener for privacy information.

Audio quality is the gateway to professional podcasting. That's the mantra behind Californian-based audio software start-up, SquadCast. Co-founders Zachariah Moreno and Rockwell Felder are on a mission to offer studio-quality audio for podcasters across the world. For remote recording, SquadCast is easy to use, the audio is recorded instantaneously, and there's no need to download to share audio files. SoundCartel's Chris Ashmore explores remote-recording best practices with Zach and Rock, and how podcasting is becoming more professionally sounding.  References SquadCast - https://squadcast.fm/ Remote Podcast Stats – A 2020 Q3 Report – https://squadcast.fm/downloads/rps-2020-q3/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

It’s all very well us telling you how great podcasting is for brands, but nothing beats hearing it directly from brands themselves. Lucy Briggs is Head of Marketing for Magellan Asset Management, and earlier in 2020 her team launched an investment podcast called ‘In the Know’. The first few episodes have gone gangbusters. Lucy chats with Nick Schildberger and Nicole Goodman about why Magellan decided to launch a podcast, how they go about producing it in partnership with SoundCartel and the results they’re achieving, making Magellan’s first foray into podcasting, a huge success.  Reference 'In The Know' Podcast - Magellan Asset Management   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Omny Studio’s Managing Director, Sharon Taylor joins Nick Schildberger and Nicole Goodman to discuss the podcasting trends of 2020 and what lies ahead. She also explains secure distribution and helps us better understand podcast analytics. References Find out more about How have the presidential candidates' used podcast advertising in the election? and how Host read ads pack a brand recall punch   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

Evo Terra, host of Podcast Pontifications, talked last episode about podcast strategy and episode planning. He’s back with Nick Schildberger and Nicole Goodman to discuss how to grow an audience. Evo emphasises the importance of getting the fundamentals right, first and foremost. This includes a proper podcast website, distributing the podcast through all available channels, planning to leverage your existing relationships, and at all times make sure you are creating remarkable content. One thing’s for sure though, you can’t grow what you don’t know. Once you have a clear understanding of who your audience is and where and how they consume content, only then can you move on to growing your listener base.   Reference Find out more about The Ambies, The Podcast Academy’s awards for excellence in audio. Listen to more of Evo pontificating at Podcast Pontifications    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

There are many keys to creating a successful branded podcast, but two should be addressed right at the beginning of the process. The first is developing a podcast strategy and the second is planning individual podcast episodes. The inimitable Evo Terra, host and producer of ‘Podcast Pontifications’, provides pearls of wisdom to Nick Schildberger and Nicole Goodman, on the steps involved. Evo also provides his opinions on the worthiness of video podcasts, whether podcast transcripts are necessary and how to plan to most efficiently repurpose podcast content. Reference Check out Evo's Podcast Pontifications    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

In just two years, Spotify has taken a big bite out of Apple’s podcast listening audience. Prithi Dey is Podcast Partner Manager for Spotify Australia and she talks to Nick Schildberger and Nicole Goodman about Spotify’s goal to dominate the space, whilst giving back to podcast creators and listeners alike. And we bust some Spotify myths too! Reference  Westwood One's Podcast Download Fall 2020 Report   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

There’s so much podcasting information out there, it can be overwhelming. At SoundCartel we get asked the same questions regularly, by different brands and independents. These questions also pop up often on podcasting blogs and forums. So Nick Schildberger and Nicole Goodman thought they'd tackle the top 10 questions they get asked most, so you can use this episode as a reference, and of course as an opportunity to ask us anything else about the world of podcasting.  Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.

As podcasting popularity explodes, it can be all too easy to excitedly produce content without considering privacy and the laws that you need to be aware of. But, at your own peril. Nicole Murdoch, Principal at Eaglegate Lawyers talks piracy and music, while Nicole Stephensen, Principal Consultant at Ground Up Consulting, discusses privacy with Nicole Goodman. Nick Schildberger and Nicole Goodman kick-off by considering the latest piracy incident in podcast land. And yes, there are four Nic/ks in this episode!   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/policies/listener for privacy information.

Podcast Futurist and friend of the show, James Cridland see’s almost no negative impact on podcasting during COVID-19. Which he confirms is great for brands and advertisers in the space, or for those considering it. He talks to Nick Schildberger about this and everything from big consolidations, to caution around auto-transcript functionality. He also ponders the approach of Google and Apple and a has a few interesting thoughts about Joe Rogan. And if you’re deciding between producing a video podcast, audio podcast, or both, Nick and Nicole discuss that too! Reference The Podsights Advertising Benchmark Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

An immersive experience is one that draws you into a new or augmented reality, largely enabled by technology. So how does podcasting, in its purely audio format, achieve this level of experience? One way is to record binaurally, a method that requires specially arranged microphones to create a 3D stereo sound sensation for the listener. Like you’re actually there. And there’s no better person to take us on this journey than Dan Blank, writer and director of the immersive podcast ‘Carrier’, so lifelike, it warns you to use caution during your journey. Reference Carrier Podcast - https://www.qcodemedia.com/carrier   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Rob Greenlee, VP of Content and Partnerships at Libsyn, newly announced Chair of The Podcast Academy and friend of the podcast joins Nick Schildberger and Nicole Goodman. This time, Rob talks about how he’s planning on leading the Podcast Academy, what the goals of the organisation are, who can join and the process. They also delve into the prickly topic of the value of podcast content and if the big streaming platforms should pay. Reference The Podcast Academy https://www.thepodcastacademy.com/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333