Be Podcasting

There are many things that go into developing a successful podcast, essential however is building strong relationships, creating great content and developing standout marketing. Career marketer, Pam Kramer has just spent four years as CMO at US podcast network Cadence13. Along with her team, Pam launched more than 40 new podcasts and generated over one billion downloads. Nick and Nicole chat to Pam about her strategies for success, how brands should approach podcast marketing and her no nonsense preference for host read versus baked-in ads. They also discuss the dangers of brands hanging their hat on download numbers and the wave of content launching from TV streaming services and how podcasting might be affected.  References:  Downloads aren’t the whole story https://blog.pacific-content.com/downloads-arent-the-whole-story-da7a74252b1d Consumers are drowning in content https://www.amplifimedia.com/blogstein/2019/11/4/consumers-are-drowning-in-content?mc_cid=8b8fae4631&mc_eid=1d27b395