Be Podcasting

Podcasting has come a long way in the last 12 months, as brands look to get involved by creating their own audio content or by advertising on existing podcasts. Andy Hayes of Placard Media explains why a host-read ad is the most effective way to promote a product in a podcast. And he is a champion of branded podcasts which can provide useful information to an eager audience.   Presented by Nick Schildberger and Chris Ashmore. More Information Placard Media http://www.placardmedia.com    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Ex-ABC producer Courtney Carthy took a plunge in the world of podcasting almost 12 months ago when he started Nearly Media with fellow producer, Andy Bellairs. The podcast network has several quality podcasts in its portfolio including The Debrief with Dave O’Neil, The Clappers, and Ten Questions with Adam Zwar. Courtney discusses the network’s experimentation with advertising on trams, the differences of producing for radio and podcasts, and why podcasting is particularly attractive for advertisers. Presented by Nick Schildberger and Chris Ashmore. More Information Nearly Media https://www.nearly.com.au   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Rob Walch is one of the world’s most influential people in podcasting. Rob manages the relations of 35,000+ podcast producers as VP of Podcaster Relations at Libsyn, the largest podcast hosting platform in the world. Rob pops some of the leading myths around the marketing of podcasting, including the old chestnut: what is the ideal length of a podcast? Rob also offers his thoughts on acquiring larger audiences, some of the biggest fails he’s seen in podcasting, the best way to advertise on a podcast, and how podcasting has changed in the last couple of years.   Presented by Nick Schildberger and Chris Ashmore. More Information Libsyn libsyn.com    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Want to know how to get your podcast featured on a podcast app? What makes good podcast cover art? How does a podcast get into the trending chart? We present those questions to Russell Ivanovic, developer and founder of Shifty Jelly based in Adelaide, which has developed one of the most popular podcast apps, Pocket Casts. Russell offers his thoughts on what makes a podcast popular, the future of the industry and how advertisers and brands can get involved Presented by Nick Schildberger and Chris Ashmore. More Information Pocket Casts https://www.shiftyjelly.com/pocketcasts/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

There’s little doubt significant changes in podcasting have been made in the 12 months since the ABC’s inaugural podcasting conference. Held at the ABC’s Ultimo HQ in Sydney, OzPod2017 brought speakers and podcasters from across the country and overseas to meet and learn from each other on the latest trends in the industry. Chris Ashmore and Nick Schildberger discuss the highlights from the event and share their thoughts on how podcasting is shaping up and the lessons for businesses looking to get involved with this engaging medium. Presented by Nick Schildberger and Chris Ashmore. More Information OzPod 2017 - Australia’s podcasting conference http://www.abc.net.au/radio/programs/ozpod/ James Cridland’s slide show and presentation from OzPod 2017 https://www.youtube.com/watch?v=N80i6OMc-Bg    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Podcasting isn’t merely a matter of uploading audio content and then waiting for crowds to tune in. An amplification strategy is at least as important as the story you wish to tell. Fundamentally, a podcast should tie-in with your overall business goals. Those are the lessons Andrew Sidwell offers from his current role as National Content Solutions Manager at Macquarie Media.  Macquarie has produced several branded podcasts, including Decoding Genius for GE and The Road Next Travelled for Colonial First State. Andrew provides his thoughts on why podcasting is an attractive medium for companies to engage effectively with audiences. Presented by Nick Schildberger and Chris Ashmore. More Information Macquarie Media  http://www.macquariemedia.com.au  The Road Next Travelled http://trnt.com.au Decoding Genius https://www.gereports.com.au/decoding-genius-podcast/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales. As a form of content marketing, Peter says, podcasting is uniquely placed to provide the real ‘voice’ of a company and engage more sincerely with an audience. Peter provides examples of companies which are doing content marketing well, by being clear on wha they want to achieve with their overall business strategies. Presenters Nick Schildberger and Chris Ashmore are joined this episode with Heather Dawson. More Information Brand Tales - Australia’s branded content magazine http://brandtales.com.au  BE Podcasting is produced by BE Media Production be.com.au  1800 039 098 +61 3 9882 8333

Since Thomas Edison's invention of the incandescent light, GE has always been a trailblazer of innovation. To amplify its vision of being the world's digital industrial leader, it has embraced new platforms like podcasting to spread the message. That's according to Joanne Woo, VP Communications, GE Australia, New Zealand and Papua New Guinea. Decoding Genius is GE's branded 6-episode podcast which explores the lives of six young geniuses in Australia and around the world. Joanne Woo discusses the success of the GE-branded podcast, produced by Macquarie Media for Fairfax's agency, Made for Fairfax. It's one of the most successful branded podcasts in Australia, landing a top-10 ranking on Apple Podcasts for the duration of the six episodes. Joanne says brands need to have an audio strategy to engage with audiences on a deeper and more intimate level. A thirty-second video on the stories of these young inventors would not do justice to the topic; but, a podcast is an ideal platform to delve deeper into the con

Veteran radio broadcaster Kevin Turner combined his love of radio with his passion for real estate to create two successful podcasts, Real Estate Talk and Real Estate Uncut.  Targeted at investors and real estate agents, the podcasts bring in tens of thousands of listeners who are drawn in to the punchy, nuts-and-bolts interview-based information and advice from experts in the industry. Kevin has taken a collaborative approach with his sponsors who leverage the intimate and authoritative nature of podcasting for a long-term strategy. Kevin discusses the importance of analytics and how he continually tweaks what he does for the benefit of his listeners and sponsors. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Real Estate Talk http://realestatetalk.com.au Real Estate Uncut https://reuncut.com.au  Article: ABC Radio launches Audio Studios http://www.abc.net.au/news/about/backstory/2017-06-23/abc-radio-launches-audio-studios/8648016   Podcasting Essentials is

If you're looking to build better brand engagement and brand awareness, podcasting might just be the medium to do that. That's according to Josh Butt, executive producer of 'Modern Babies'. Josh and co-host, Jess Hamilton, worked with Nova Entertainment to create a branded, utility-based podcast for Australian fertility group, Genea. Josh goes through the steps involved in putting the high-quality, 10-episode series together, and he discusses why podcasting in particular allows a brand to build affinity with an audience by sitting at the start of a consumer journey. He says a great thing about podcasting is you lose a lot of bias: if you hear a story about someone you'll feel differently than if you saw it, and so podcasting provides an opportunity for story-telling. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Modern Babies http://www.genea.com.au/my-fertility/why-genea/podcast/episodes   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au

Online marketplaces and digital platforms are ideal candidates for podcasting as it personalises their brands and allows for a deeper connection with consumers.  Digital strategist, Bec Kempster, discusses some of the ways online marketplaces and communities can use podcasting, what brands are doing it well and how podcasting differs from other forms of communication, like video. Also, we hear from Sarah Mitchell, Director of Content Strategy at Lush Digital Media, who was sceptical of podcasting at first, but now is firmly converted to its unique way of connecting with audiences. Sarah insists it's important to be resilient – don't worry about small numbers in the beginning because it takes time to build an audience. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Churchill Club http://www.churchillclub.org.au Lush Digital Media http://lushdigital.com   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

With more than 18 weekly podcasts and close to 20 million downloads, Mamamia is the world’s largest women's podcast network. Kylie Rogers, Managing Director of Mamamia Women's Network, explains why the company has embraced podcasting, and how it’s been instrumental to Mamamia's extraordinary growth in recent years. She says women have an "insatiable appetite for content," but time is limited for busy women in front of a screen. The mobility of podcasts allows its audience to consume content while on the go. She explains how podcasting fits in with Mamamia's overall strategy; and how they incorporate advertising into their podcasts.  Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Mamamia http://www.mamamia.com.au Royal Australasian College of Surgeons 'Post Op' Podcast https://omny.fm/shows/racs-post-op-podcast/playlists/podcast   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Podcasting is a lean-in experience. Listeners are strongly engaged with their favourite podcasts – and that makes podcasting different from radio, says Omny Studio CEO, Sharon Taylor. This engagement can provide unique opportunities for brands to be involved, so long as it's done properly. Sharon offers her ideas on how to incorporate ads into podcasts. And, we discuss Apple's dominance in the world of podcasting, as Sharon explains how to get into Apple's New and Noteworthy section. Also, we speak with Dave Gertler, founder of the Castaway Awards, Australia's first podcast industry awards. He says the strength of the awards is about inclusion, allowing both amateur podcasters and major media companies alike to be nominated. Dave discusses the strength of the Australian podcasting industry and his expectations for the future. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. Omny Studio http://www.omnystudio.com Castaway Awards http://www.castawayawards.com.au   Podcasting Essenti

Audiobooks – close cousins to podcasts – are exploding in popularity thanks to the advances of mobile technology, increased production quality, and the voices of well-known actors. A significant player in this burgeoning medium is Audible – the audio content arm of Amazon. In Australia and New Zealand its headed by Matthew Gain, who explains why audiobooks are resonating with audiences, as well as Audible's plans to create audiobooks specific to an Australian audience. We also speak with Jarrod Pickford, a former commercial radio producer and co-founder podcasters' marketplace, Podmatcher. He explores the differences between radio and podcasting, and how he sees podcasting's future as a massive opportunity for listeners and brands alike. Presented by Nick Schildberger and Chris Ashmore of BE Media Production. More Information Edison Research - The Podcast Consumer 2017 http://www.edisonresearch.com/the-podcast-consumer-2017/ Audible audible.com.au Podmatcher podmatcher.com   Podcasting Essentials is p

The opportunity for brands and advertisers in the podcasting space is very healthy as Australian audiences become increasingly aware of the new medium. We speak with Corey Layton of Whooshkaa, who’s very upbeat about the industry and how companies can be creative in conversing with new and existing markets. Corey – and many of the Whooshkaa team – is from a radio background; and, although similarities exist between radio and podcasting, he explains why a radio-type advertisement in a podcast simply doesn’t work. Also this episode we speak with Castaway Awards judge Sophie Kneebone who offers her thoughts on why podcasting resonates so deeply with listeners and why it’s so attractive for advertisers right now. She also looks at what the future of the industry might bring for podcasters and audiences alike. More Information Whooshkaa whooshkaa.com Castaway Awards castawayawards.com.au/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

If you're not already famous, forget the third-party advertising route to making money. We interview Aussie podcasters who through trial and error have separately landed on a successful business model. Mysterious Universe (MU) blends high-quality sound design with compelling content on the weird and paranormal, presented by two hilariously entertaining chaps from their recording studio in Sydney. Aaron Wright and Benjamin Grundy are living the dream by turning MU into a fulltime business. Despite a million downloads a month, the bulk of their income is generated not from advertising, but from paid members. Podcasting doyen, Cameron Reilly, too, has created several podcasts under The Podcast Network (TPN) umbrella, including the famous Life of Caesar, Life of Alexander the Great and The Cold War. Cameron shares his secrets on tapping into a tribe of hard-core fans to achieve monetary success. More Information Mysterious Universe http://mysteriousuniverse.org  The Podcast Network http://www.thepodcastnetwo

With more than 60 million regular podcast listeners and around $200 million in projected annual revenue, the podcasting wave in the United States continues to gain momentum. And the ripple is expected to wash across Australia’s shores in the future. For an understanding of how the industry's taking hold and what the future might bring, we speak with a leading commentator on podcasting in the United States. Nick Quah writes a weekly newsletter, Hot Pod, for thousands of subscribers; and for those who require even more inside information, he writes the exclusive Hot Pod Pro for paid members. We speak with Nick on why he thinks podcasts provide so much enjoyment, the current and predicted size of the market in the US today and why brands have embraced podcasting as an effective channel to engage with their audiences. More Information To subscribe to Nick Quah’s weekly Hot Pod, go to  hotpodnews.com   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

What is podcasting and why is it becoming such a powerful new medium? What makes a good podcast and how does it help brands engage with an audience? Those questions and more we put to radio futurologist, James Cridland. James is an award-winning copywriter, sought-after speaker and radio consultant. He was Digital Media Director at Virgin Radio in London before joining the BBC where he was involved with BBC iPlayer for radio. These days James commentates on the current technological developments and future trends in the audio space. Apart from the benefits of it being on demand, James says podcasting allows you to target an audience interested in a particular subject. Moreover, he says, podcasting is going to benefit from people increasingly consuming content on multiple platforms. And, he’s upbeat about Australia's podcasting scene. More information James Cridland, Radio Futurologist  http://james.cridland.net/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

A new podcast series will shine a light on the podcasting industry itself and the ways in which smart marketers are using this fast-emerging medium to connect with and build their audiences. To be launched on April 18th, BE Podcasting is aimed at brands and digital agencies wishing to discover more about how the podcasting process can be utilised to raise brand awareness and increase market share. The first three episodes -- launched simultaneously -- will feature some of the leading experts on the podcasting space, including: James Cridland, radio futurologist Nick Quah, founder and writer of Hot Pod newsletter Cameron Reilly, co-founder of TPN and co-host of Life of Caesar Benjamin Grundy and Aaron Wright of Mysterious Universe podcast   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333