Be Podcasting

Introducing Nicole Goodman, an Australian Podcast Awards winner, and BE's newest producer. Nicole joins Nick and Chris to examine some of the winners of the latest podcast awards in Australia and overseas. Also, they question the way some podcast producers are dumbing down the way they tell their stories, and consequently how they're not respecting the intelligence of their audiences. Plus, why trailers are a good idea for your podcast series. Melbourne Food & Wine Festival podcasthttps://bit.ly/2wff17y Hackable? podcast for McAfeehttps://hackablepodcast.com/ Carolyn Walker's Response Agencyhttps://response.agency/ Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. be.com.au1800 039 098+61 3 9882 8333

It was her own love of listening to podcasts that triggered marketing guru Carolyn Walker, CEO of Response Marketing, to approach her client McAfee with an idea of producing a branded podcast. The leap of faith has paid off big time – McAfee's podcast, Hackable?, today has more than 100,000 subscribers, 2.3 million downloads and is in the top 1% of all podcasts downloaded. This episode, Carolyn offers her thoughts on what makes a great podcast, how podcasting can help amplify a brand's message, and some tips on promoting a podcast. Melbourne Food & Wine Festival podcast (proudly produced by BE Media Production)https://bit.ly/2wff17y Hackable? podcast for McAfeehttps://hackablepodcast.com/ Carolyn Walker's Response Agencyhttps://response.agency/  Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. be.com.au1800 039 098+61 3 9882 8333

Respected expert and commentator on the future of podcasting and radio, James Cridland,  joins Nick and Chris to discuss current issues in the world of podcasting. How important is the Apple Podcasts chart and platform for marketing podcasts? Is SoundCloud a viable platform to host podcasts? What's the likelihood of Spotify dominating the space? Is Google on track to double worldwide consumption of podcasts? What's going on at Luminary? And how will smart speakers influence the way people listen to spoken-word audio? All issues that brands should understand when developing an audio strategy. Subscribe to James Cridland's daily newsletter from https://podnews.net/ Podcasting Essentials is presented by Nick Schildberger and Chris Ashmore of BE Media Production. be.com.au1800 039 098+61 3 9882 8333

How does a podcast stand out from a crowd of 700,000 or so that now exist? Don't do what everyone else is doing: quality production and a narrative form of storytelling helps build engagement from the get-go, according to Steve Pratt co-founder of Pacific Content, producers of some of the world's best-known branded podcasts. Their work includes the popular Slack Variety Pack, TGIM for e-commerce platform, Shopify, and the recent Three and a Half Degrees for Facebook. BE's Chris Ashmore asks Steve to explain Pacific Content's collaborative process in creating audio content for their clients; how brands can promote their podcasts; and what he sees as the future of podcasting. Pacific Contenthttps://pacific-content.com/podcasts/ Australian Podcast Awardshttps://australianpodcastawards.com/ Presented by Nick Schildberger and Chris Ashmore of BE Media Production. BE Podcasting is produced by BE Media Production be.com.au1800 039 098+61 3 9882 8333         

An often misunderstood and neglected part of podcasting is audio quality. Your podcast now is competing with increasing numbers of professionally-made and commercial quality shows. Attitudes of “close enough” is “good enough” won’t cut it anymore. This episode we sit down with our own Director of Audio and Podcasting, Peter Letts, who for more than 20 years has recorded, edited and assembled audio content for Australia’s leading brands. He walks us through the mistakes other podcasters make and shares us lessons on audio best practices. Podcasting Essentials is produced by BE Media Production, Australia'spremier audio production company for business. http://be.com.au

More than half of Americans have now listened to a podcast, pushing the medium firmly into the mainstream according to latest results of The Infinite Dial 2019 from Edison Research and Triton Digital. While podcasting listenership is steadily increasing, Facebook continues to decline with an estimated 15 million fewer users than two years ago. Sharon Taylor, CEO of Omny Studio, joins Nick Schildberger to discuss what these podcasting statistics mean for brands, as well as a wrap of Sharon's visit to RAIN Podcast Business Summit in New York where Google Podcasts Zack Reneau-Wedeen presented a keynote on Google's latest plans for podcasting and how audio SEO will be hugely significant to all businesses. The Infinite Dial 2019https://www.edisonresearch.com/infinite-dial-2019/ Google's Zack Reneau-Wedeen keynote at RAIN Business Summithttp://podcastbusinesssummit.com/#schedule Article: Tech firm Intercom's podcasting planshttps://fora.ie/intercom-podcast-4555487-Mar2019/ Podcasting Essentials is produced by

With a network of more than 8,000 radio stations and media partners in the US, it made sense for Westwood One to expand its presence into the on-demand space. Kelli Hurley, SVP Digital Partnerships at Westwood One, was instrumental in forging a path into podcasting. In this episode she explains why podcasting is so important for advertisers and brands in general. Also, Chris and Nick discuss Apple’s insistence on tagging season and episode numbers; the latest results on podcasting from the Interactive Advertising Bureau (IAB); and why a collaborative approach to podcasting might be a good idea. Westwood Onehttp://westwoodone.com Podcasting Essentials is produced by BE Media Production, Australia’s premier audio production company for business. http://be.com.au

As Spotify prepares to invest up to $500 million in podcasting acquisitions in 2019, it's already shaping up to be huge year in podcasting. What does this all this mean for brands looking to invest in an audio strategy? Sharon Taylor, CEO of Omny Studio, joins co-hosts Nick Schildberger and Chris Ashmore on a new look and a new sound. We've had a name change from 'BE Podcasting' to 'Podcasting Essentials' to reflect our history and to provide more clarity about the content - essential information you need to podcast for your brand or business. This first episode for 2019, we also discuss: - How to get on to Apple Podcast's New & Noteworthy. - What constitutes a great-sounding podcast. - The future of podcasting specifically and audio content more generally   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Do you blow through a straw in the shower? Do you chew cud like a cow? Do you regularly stretch your articulators? If you're not sure what all this means, then it's likely you're not warming up your voice properly. Voice coach, Anouska Taylor, takes Chris Ashmore through a training regime to get the most out of your voice in a podcast.  And, to wrap up BE Podcasting for 2018, Chris Ashmore and Nick Schildberger examine the year that's been. Anouska Taylor anouskataylor.com   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

OzPod is an annual podcasting conference, bringing together the industry leaders in one place on one day to discuss all things podcasting. The ABC-organised event was held this year at Federation Square on October 17th. BE’s Nick Schildberger and Chris Ashmore are joined this episode by Sharon Taylor, CEO of Omny Studio, to discuss some of the highlights of the conference. They provide their thoughts into some of the statistics, the future of audio, smart speakers (are they a “thing”?), branded podcasts, and more.  Omny Studio http://omnystudio.com OzPod 2018 https://www.abc.net.au/events/ozpod/ James Cridland’s statistics as presented at OzPod 2018 (YouTube) https://bit.ly/2QdivQD   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

A podcast produced in-house for a medical organisation has commanded a huge following and accolades since its debut in June 2015. Produced by Mic Cavazzini, Pomegranate Health is a podcast for the Royal Australasian College of Physicians, a member association representing 25,000 medical and trainee specialists in Australia and New Zealand. The podcast won the Career and Industry category at the 2018 Australian Podcast Awards, and its production quality has been compared with Radiotopia and NPR. Mic explains why podcasting is particularly beneficial for a member association to engage with its members and as a convenient channel for continuing professional development. Pomegranate Health https://www.racp.edu.au/podcast Royal Australasian College of Physicians https://www.racp.edu.au/   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Increasing numbers of thought leaders are using podcasts to engage more deeply with their audience and to help build their person brand. In this episode, Chris Ashmore hears from six thought leaders about why they have chosen podcasting to grow their tribe. Chris also highlights some branded podcasts we've been working hard creating recently: Paper Cuts https://www.officeworks.com.au/workwise/grow-and-lead/listen-now-paper-cuts-podcast Big Sis Pod https://omny.fm/shows/big-sis-pod More information about our speakers Zoe Routh http://www.zoerouth.com Travis Bell https://www.thebucketlistguy.com Cat LeBlanc| http://catleblanc.com Mel Kettle https://www.melkettle.com Sally Foley-Lewis http://www.sallyfoleylewis.com Andrew Ford https://www.socialstar.com.au   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

What should a brand think about before starting a podcast? What are some good examples of branded podcasts? What’s the future of podcasting and what is a good audio strategy? Those are just some of the questions we ask American podcast expert, Evo Terra, who co-authored the original Podcasting for Dummies.  Co-hosts Chris Ashmore and Nick Schildberger also examine Google and its new dedicated podcast app for Android devices. How does Google’s ambition to accelerate the growth of podcast consumption in the next couple of years going to affect brands?  Presented by Nick Schildberger and Chris Ashmore. Evo Terra https://podcastlaunch.pro Choiceology https://www.schwab.com/resource-center/insights/podcast James Cridland’s take on Google Podcasts launch https://bit.ly/2IXPlQU    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

To help position himself as a leader in the field of customer experience, RateIt’s CEO Michael Momsen teams up with Wavelength Creative’s Adam Jaffrey to produce Customer Experience Leaders, a fortnightly podcast to unpack the best practices in customer service. Michael says podcasting is like what Instagram was when in the beginning - if you jump in now, you can build your influence in the burgeoning medium. Podcasting over time, he says, is a particularly useful tool to grow a loyal tribe of listeners; and it allows you to connect with influencers in your market. Presented by Nick Schildberger and Chris Ashmore. RateIt rateitapp.com  Customer Experience Leaders podcast https://itunes.apple.com/au/podcast/id1289289138?mt=2&ls=1    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Loop11 is a company which offers tools to test your website's usability and navigation functionality. With such a niche product, how does the team at Loop 11 manage to create a buzz around what it offers? You guessed it — via a podcast! Produced by Loop 11's Product Head, Ben Newton, True North branded podcast for Loop11 has steadily built quite a following of dedicated fans. It’s a high-quality UX and Design podcast which tells the stories about design teams, innovation and problem-solving from around the world.  Presented by Nick Schildberger and Chris Ashmore. True North http://www.truenorthpodcast.com   Loop 11 https://www.loop11.com  Australian Podcast Awards https://australianpodcastawards.com SEGMENT: WHAT HAVE YOU GOT? Article: Inside The New Google Podcasts Strategy That Could Double Audiences Worldwide https://blog.pacific-content.com/exclusive-inside-the-new-google-podcasts-strategy-that-could-double-audiences-worldwide-b556cdc26e43  Outcast app https://outcastapp.com/   Podcasting Essen

Phil Sylvester is a former TV producer and FM radio broadcaster, who has brought his talent and skills across to World Nomads to create the company’s podcast. Brilliantly produced, Phil explains how it is helping the company achieve longterm goals of market awareness. Phil discusses the podcast’s production quality and has advice to other companies looking to get involved in podcasting. Presented by Nick Schildberger and Chris Ashmore. World Nomads worldnomads.com World Nomads podcast worldnomads.com/explore/podcasts/ NEW SEGMENT! WHAT HAVE YOU GOT? Listen Notes listennotes.com   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

Fertility treatment specialists, Genea, took a punt commissioning a podcast series to inform its target market of young couples on the process of IVF treatment. Genea’s Head of Brand and Marketing, Nicole Papoutsis, explains why the gamble has paid off, as they company has noticed an increase in clients using its services since the podcast’s release. Nicole explains the unique advantages podcasting brings to a company’s marketing mix, and provides insights in Genea’s involvement in the making of the series.  Presented by Nick Schildberger and Chris Ashmore. Genea Australia  genea.com.au  Modern Babies podcast  genea.com.au/my-fertility/why-genea/podcast/episodes  Strange Bird podcast featuring Guardian Mobile Innovation Lab's interactive podcast player gdnmobilelab.com/strangebird   Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333

A not-for-profit organisation has found that podcasting is a powerful way to spread its message with new audiences. Australian Prescriber Podcast is a new podcast to complement the journal of the same name. Its reach is in the tens of thousands; and, after launch, it soon was elevated to Apple’s New & Noteworthy section. Funded by the the federal Department of Health, NPS MedicineWise publishes the peer-reviewed national independent journal of drugs and therapeutics, Australian Prescriber. We hear from Fiona Mackinnon, Producer of Australian Prescriber podcast and Deputy Editor of Australian Prescriber Journal, about the rewards podcasting has brought to its communication strategy. Before that, co-hosts Nick and Chris discuss the Google Home Mini and how, after sorting out some teething problems, Chris managed to work out how to listen to his favourite podcasts. Presented by Nick Schildberger and Chris Ashmore. More Information NPS MedicineWise https://www.nps.org.au Australian Prescriber https://www.n

One of the most effective tools to promote your brand is podcasting. In this special episode we hear from some of the most respected voices in commercial podcasting. What makes it so attractive for audiences? How do you make a good one? And why are organisations embracing audio content now to engage more effectively with consumers?  We provide case studies of Australian brands which understand the unique pulling power of podcasting, including GE with its podcast Decoding Genius, fertility clinic Genea and its utility-based audio content Modern Babies, and online media network, Mamamia, which continues to expand its plethora of podcasts. We uncover what podcasting is all about, why it provides an authentic and sincere voice for your brand, and how to get your target market to discover your content. As more people habitually consume podcasts, the opportunities audio content provides businesses and other organisations is huge. Our list of speakers include: Corey Layton, Whooshkaa Kylie Rogers, Mamamia Women’

Podcasting is proving to be a valuable tool to engage audiences on a much deeper level. Newspapers in particular are using podcasts to initiate a stronger conversation and explore issues in more depth than the written word. We hear from Katie DeFiore of Pennsylvania State University on how its newspaper is using podcasts to better connect with those on campus. And, we learn of a new tool to allow your audience to interact with your podcast, by asking recorded questions to the host or the podcast’s guests. It’s an Australian-made app called VoiceByte, as CEO and co-founder Michael Fenech unravels the benefits it can bring to deeper audience engagement Presented by Nick Schildberger and Chris Ashmore. More Information Voices of Penn State http://www.collegian.psu.edu/multimedia/podcasts/   VoiceByte https://voicebyte.com    Podcasting Essentials is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333