Employer Branding Podcast

Phil Strazzulla's LinkedIn headline reads "Helping HR become Marketers” - I wanted to ask him a few questions around this and how we can build employer brand by using employee stories. Questions for Phil: Tell us about Nextwave Hire and what you do there? What is employee authored content? Is it similar to Glassdoor? A day in the life of type of content? Why is it important? What’s a step-by-step to success with it? What are the common mistakes companies make? How can we measure ROI on this? What companies are doing it right? What’s the next big thing? Where can people connect with you? Read podcast articles & subscribe here: http://employerbrandingpodcast.com

Candidate experience. Everyone's talking about it. Someone made a really useful model that we can all learn from. That someone is Ben Gledhill who leads Talent Acquisition at Sofology. Learn more about Ben's approach in this interview. Questions: Tell us about Sofology and what you do? What is candidate experience? Why is it important? What’s your approach to it? What inspired you to create your model? Where should you start? How can we measure candidate experience and make sure we use the data well? What brands/organisations inspire you in terms of candidate experience? What’s the next big thing? Where do you want to send our listeners? Read the article and subscribe: http://employerbrandingpodcast.com

What's going on in the world of content marketing? I've had the pleasure of welcoming back Joe Pulizzi to the podcast and see how things have progressed over the last 12 months. The Content Marketing Institute recently released a new piece of research benchmarking UK, North America and Asia-Pacific in terms of content marketing success. Key Findings: UK Marketers Who are Committed to Content Marketing See Different Results 61% of UK marketers say their organizations are extremely or very committed to content marketing. Those UK marketers are more likely than the overall sample to: Understand what an effective or successful content marketing program looks like within their organization (63% vs. 46%) Document their content marketing strategy (54% vs. 40%) Allocate a higher percentage of their budget to content marketing (42% vs. 36%) Value creativity and craft in content creation and production (93% vs. 72%) Read the full article: http://employerbrandingpodcast.com

How can agency recruiters market themselves, their companies and ultimately their candidates? The secret lies with recruitment marketing. I've spoken to my buddy (and Undercover Recruiter blogger extraordinaire) Lisa Jones of BarclayJones to learn more. Questions for Lisa: Tell us about your organisation and what you do? What is recruitment marketing? Why is it important? Step-by-step guide to success (and pitfalls to avoid)? What tech should recruiters be using for marketing? What’s the ROI and how do you measure it? What brands/organisations inspire you? Buzzword bingo: What’s the next big thing? Where do you want to send our listeners? Read all about it: http://employerbrandingpodcast.com

Does your organisation have a flashy new website that is basically not getting any more traffic or conversion than the old one? Enter Filip Matous, digital strategist and author of "How To Get Your Website Noticed". I've asked Filip a number of questions: Before we begin, you call yourself a digital strategist, what’s that? What are trust signals? What should you do if you realise your website isn’t trustworthy? What misconceptions about trust do many people get wrong? What offline psychology applies to online trust? How does all this apply in the world of HR and recruitment? What’s the ROI in online trust and how do you measure it? What specific metrics do you use to measure trust? What do you mean by false memories and does this apply to trust as well? Going back to A for Attention, can you start building trust there? Learn more about Filip at http://filipmatous.com and get his book at Amazon: http://amzn.to/2iKFhPf Subscribe to this weekly podcast ==> http://linkhumans.com/podcast

When you put "Making candidate experience and employer brand the best in can be" as your LinkedIn headline, you pretty much know I'm going to approach you to be on the Link Humans podcast. Neil Chivers heads up employer branding at Virgin Media and is passionate about a good candidate experience, for successful and unsuccessful candidates alike. Questions for Neil: Tell us about Virgin Media and what you do? What's the connection to Richard Branson - Virgin/Liberty Global - Usain Bolt? “Making candidate experience and employer brand the best in can be” - how exactly do you do this? Let's talk Volt - give us the backstory? What’s your step-by-step guide to success with candidate experience? What campaigns or initiatives are you most proud of? What do you hope to achieve in 2017? What technology do you use for talent acquisition and employer branding? How will you measure ROI with Volt? What brands/organisations inspire you? What’s the next big thing for the industry? Artcles: http://linkhumans.com/podcas

Hung Lee thinks employer branding is broken and candidate experience is crap. As the founder of Workshape.io and a prolific recruitment pundit, I'm willing to hear him out. Some questions for Hung: Tell us about Workshape and what you do? Is it a glorified job board or more of a vacancy dating service? Why is employer branding bullshit? What's wrong with candidate experience? What do you propose employers should do instead? Tell us what Toggl are doing right? What’s the next big thing for Workshape and the industry? Where do you want to send our listeners? Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

How can you optimise both SEO and social? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some insights. Questions for Jo: What exactly is SEO? What is social media? Why would you use social above SEO? And vice versa? How does SEO and Social Media work together? How can they help build your brand? What is the ROI on interactions? How can social help you create great content? Social is instant & SEO is slow - please clarify? How can you benchmark competitors with social? All this and more in this week's episode. Be sure to check out Search London (http://www.meetup.com/search-london/) and follow Jo on Twitter @SEOJoBlogs. Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

Haysan svejsan. Being engaging on social is hard when you're in the recruitment business. Jobseekers are only really interested in hearing from you when you have the right role for them. So how can you make sure to stay interesting over time to both professionals and potential clients? I've spoken to Catherine Gutsell of Hays, a global recruiting group that was recently recognised as the most socially engaged staffing agency on LinkedIn globally. Questions for Catherine include: What are the overall business objectives and challenges? What's a step-by-step guide to being a socially engaging recruitment agency? What are some of the pitfalls you have experienced? Some would argue that LinkedIn spells the death of the recruitment industry - tell us about how Hays have embraced social? Alistair Cox, the Hays CEO, has been a LinkedIn Influencer since 2012 - what impact has this had? What's the ROI of being socially engaging and how do you measure this? What’s the next big thing for Hays and for the wider indust

Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. She recently spoke at #smlondon LIVE! about reaching the toughest audience in the game (especially tough if they don't exist). Here are some of the takeaways from our chat: 1. Focus on millennials as a nuanced, varied group of people. 2. A positive sentiment is more inherently shareable than a negative one. 3. When you’re jumping on the current events bandwagon, do so with your brand in mind. 4. Create content that millennials want to put on their personal feeds. 5. Transparency, honesty and utility will do well to encourage emotional resonance. Read all about it: http://linkhumans.com/podcast And subscribe on iTunes: http://bit.ly/linkhumanspodcast

Yo yo yo SEO. We're all getting carried away with social media and share numbers when in actual fact we should be looking at backlinks to our content as the ultimate decider of success. I've spoken to Steve Rayson of Buzzsumo, second time for him on this podcast, about backlinks which they have just added to their tool. Steve's research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are: 1. Authoritative content that answers popular questions, such as ‘what is ..?’ 2. Strong opinion posts and political posts 3. Content that provides original research and insights 4. Content that leverages a trending topic but that also provides practical insights 5. Authoritative news content on new products or developments Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of these? What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?) Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website? Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War Which triggers are most effective, from the verbal (there is a linguistic, not just musical,

Selling. The next frontier to get the all-mighty social prefix. I’ve had a chat with Brynne Tillman of PeopleLinx to see if she can sell Social Selling to you. Let's patch in the city of Rocky Balboa, cream cheese and brotherly love (ok it's Philadephia) for this week’s expert interview. Tell us about PeopleLinx and what you do? Why LinkedIn for social selling? What’s the step-by-step guide to prospecting on LinkedIn? What pitfalls should you avoid? How important is content for social sellers? What technology should social sellers be using? Do we need LinkedIn Sales Navigator? What’s the ROI and how do you measure it? What companies inspire you in terms of social selling? Where do you want to send our listeners? Subscribe to this podcast on iTunes: http://linkhumans.com/linkhumanspodcast Check out all the show-notes: http://linkhumans.com/podcast

Arsenal Football Club is an English professional football (soccer) club based in North London, that plays in the Premier League, the top flight of English football. And with over 50 million followers on social, you could argue they are also in the social media top flight. So how do they do it? I’ve spoken to Chris Harris of Arsenal to get the full score. Questions for Chris: Tell us about Arsenal and what you do there? Tell us about your social / digital strategy? How would you describe your typical followers and how do they engage with the brand? What campaigns or initiatives are you most proud of? How do you work with the players and their digital presence? What (sports) brands inspire you on digital? You’re speaking at #smlondon LIVE! On 9 Nov, what can our audience expect? How can our listeners follow Arsenal and connect with yourself? Chris Harris is speaking at #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk Subscribe on iTunes: http://bit.ly/linkhumanspodcast Al

Twitter, the social network that offers real time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to find out. Questions for James: Tell us about The Economist and what you do there? Twitter - give us the backstory and the main reasons people use it? What problems is Twitter suffering from? Should marketers dial down their investment in the platform before it turns into a ghost town like Google+? What should Twitter do to turn their fortune around? What does the future hold for Twitter in particular and social media in general? You’re speaking at #smlondon LIVE! On 9 Nov, what can the audience expect from you on the day? Where can people connect with you? And don't miss the data analyst joke at the very end. James Tozer is speaking at #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk Subscribe on iTunes: http://bit.ly/linkhumanspodcast All podcast artic

When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you're considering working for a rental car company, what makes them different? I've spoken to Ashley Hever of Enterprise Holdings to get some Fahrvergnügen on the topic. Questions for Ashley: Tell us about Enterprise Rent-a-Car and what you do there? What are your hiring objectives and challenges? What's a step-by-step approach to successful talent marketing? Any mistakes can we learn from? What digital channels are most important to Enterprise recruiting? What campaigns or initiatives are you most proud of? What technology does your organisation use? What’s the ROI and how do you measure it? Give us 3 brands that inspire you and be sure to tell us why? What apps can you NOT live without? What’s the next big thing in this space? Alright, we're sold - where can we connect with you and apply for a job? Do NOT miss Ashley's best/worst intervie

Employee advocacy isn’t a tool, it’s a methodology. You what now? To understand more, I’ve spoken to Elizabeth Jurewicz of the the managed cloud computing company that is Rackspace. Questions of Liz: Tell us about Rackspace and what you do there? Employee advocacy - what prompted Rackspace to launch the program in the beginning? What problems were you looking to solve? What types of content do you distribute to employees? What has garnered the most attention/engagement? What have been the main benefits for the company? the employees? What would you have done differently in hindsight? Have you found employees that are active members of the program to be more informed/engaged? How are you measuring success? What have the results been? What metrics are you tying back to actual ROI? What’s next for EA at Rackspace and employee advocacy in general? Where can our listeners learn more about Rackspace and yourself? Read the podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/lin

Slack. Do you use it? Great way of making people communicate within organisations. But did you realise it can also be used for recruiting? I’ve spoken to our great buddy Angela Bortolussi to get the scoop. Questions for Angela: Please remind our listeners all about Recruiting Social and what you do there. What is Slack all about? Can anyone join Slack? Why would we be using Slack for recruiting? What's a step-by-step approach to actually using Slack for recruiting? Just to clarify on these Slack channels, all they open channels like a Facebook or a LinkedIn group? Where exactly do you find Slack channels? With Slack etiquette and recruiting on Slack in general, what are some of the pitfalls to avoid? Have you calculated the ROI, the return on investment on using Slack for recruiting purposes? How long will it take before every recruiter on the planet joins Slack? What are your favourite Slack integrations? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the show-notes article: http://linkhumans

Banking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoken to Camila Romuld of HSBC to find out more. Questions: Tell us about HSBC and what you do there, please. What prompted HSBC to launch an employee advocacy program? Was there any particular problems you were looking to solve? What types of content do you distribute to employees and what type of content tends to get the most intention and engagement? What have been some of the main benefits to HSBC and also what are some of the main benefits to the employees in this program? In hindsight, is there anything you would have done differently? Do you find that employees who are active members of this program are they more engaged employees? How do you measure success and can you share your results? Can you tie back this success to actual ROI? What has surprised you the most about employee advocacy? What's next for HSBC and employee advocacy in general? And also a tri

The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and knowledge. To shed some insight on this I’ve spoken to Claes Peyron of our gracious sponsors the Employer Branding Academy. Questions for Claes: Tell us about your the Employer Branding Academy and what you do? Let’s start with the big question, why do we need employer branding? What’s the difference between employer branding and recruitment/HR marketing? What’s a step-by-step guide to success with employer branding? What’s the biggest pitfall you see companies doing? What sort of companies tend to have good employer brands? Which ones don’t? How have you seen employer branding evolving over the last few years? What are the current and upcoming trends for employer branding? Why is important for professionals to stay updated in this space? What employer brands inspire you and why? Where can we learn more abo