Employer Branding Podcast

RWE is one of Europe’s largest renewable energy companies with a wide variety of talent needs. In this episode, we find out how they raise brand awareness and activate their EVP with the help of employee storytelling. Neil Daly is the Global Head of Employer Brand & HR Communications at RWE. Neil Daly on LinkedIn: https://www.linkedin.com/in/neilwdaly/ Careers at RWE: https://www.rwe.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Siemens is a 175-year-old multinational conglomerate that helps businesses around the world create smart infrastructure. In this episode, we learn how they established an employer brand function and activated their EVP. Stefanie Drerup is the Head of Strategic Talent Ecosystem Development and Employer Branding at Siemens. Stefanie Drerup on LinkedIn: https://www.linkedin.com/in/stefanie-drerup/ Jobs at Siemens: https://jobs.siemens.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Booking.com has some needs to attract talent with unique skill sets, like someone with customer service experience who is UK-based and speaks Norwegian. We learn how they address those needs by focusing on what sets them apart from their competitors. Sandra Petschar is the Global Talent Marketing & Employer Branding Manager at Booking.com. Sandra Petschar on LinkedIn: https://www.linkedin.com/in/sandrapetschar/ Booking.com Careers: https://careers.booking.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Almost everyone has fond memories of building LEGO sets as a kid. But how do they choose the right candidates in a sea of applications? We learn how the LEGO Group identifies talent to find the perfect fit. Andrew Paterson is the Global Employer Brand and Talent Attraction Lead at the LEGO Group. Andrew Paterson on LinkedIn: https://www.linkedin.com/in/andrew-paterson-fcipd-9a856976/ Behind the Bricks: https://www.lego.com/en-us/careers/stories World Employer Branding Day: https://www.worldemployerbrandingday.community/

Experian is a multinational data analytics and consumer credit reporting business. We sit down to discuss what metrics they look at to judge ROI on their employer branding efforts. Doug Kelsall is the Global Recruitment Marketing & Branding Director at Experian. Doug Kelsall on LinkedIn: https://www.linkedin.com/in/dougkelsall/ Careers at Experian: https://www.experian.com/careers/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Today, we’re listening to a session Jörgen hosted at the Employer Branding Strategies Conference with Kenty Brumant. Together, they chat about employer brand strategy, activation, and measurement, and why Thermo Fisher has a company page on Stack Overflow. Kenty Brumant is the Senior Manager of Talent Attraction and Employer Brand at Thermo Fisher Scientific. Kenty Brumant on LinkedIn: https://www.linkedin.com/in/kentybrumant/ Careers at Thermo Fisher: https://jobs.thermofisher.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Activision Blizzard comprises three distinct video game publishing brands: Activision, Blizzard, and King. We find out how they maintain parallel employer brands for each company in order to attract top tech and creative talent. Alex Horner is the Global Head of Talent Attraction at Activision Blizzard. Alex Horner on LinkedIn: https://www.linkedin.com/in/alexhorner1/ Careers at Activision Blizzard: https://careers.activisionblizzard.com/ Thanks for tuning in!

The Asia-Pacific region contains a wide variety of cultures, languages, and challenges that present a unique set of challenges for employer branding. We find out how Google’s strategy for reaching the top tech talent in the region. Glynnis Quek is the APAC Online Marketing Lead at Google. Glynnis Quek on LinkedIn: https://www.linkedin.com/in/glynnisquek/?originalSubdomain=sg Life at Google: https://blog.google/inside-google/life-at-google/ Mary Streezel’s episode: https://linkhumans.com/google-employer-brand-strategy/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Netflix is famous for its “Seeking Culture” memo. So what is it like to run employer branding at a company with a reputation for its unique approach to company culture? Sergio Ezama is the Chief Human Resources Officer at Netflix. Sergio Ezama on LinkedIn: https://www.linkedin.com/in/sergioezama/ Jobs at Netflix: https://jobs.netflix.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Mars is a large, multinational organization with business units in everything from candy to pet care. So what happens when they need to refresh their EVP? We find out how they used Employer Brand Index data to help them find something that works. Marie Codet is the Global Employer Reputation Manager at Mars. Marie Codet on LinkedIn: https://www.linkedin.com/in/marie-codet/ Careers at Mars: https://careers.mars.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

At HelloFresh, the Employer Branding team takes an Agile approach with cross-functional training focused on upskilling recruiters into marketing. We talk about how this leads to more creativity, more opportunities, and a more responsive employer brand. Carolina Guillen is the Head of Global Talent Marketing and Engagement at HelloFresh. Carolina Guillen on LinkedIn: https://www.linkedin.com/in/cguillea/ HelloFresh on LinkedIn: https://www.linkedin.com/company/hellofresh/ HelloCommunity Blog: https://careers.hellofresh.com/global/en/blog Careers at HelloFresh: https://careers.hellofresh.com/global/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit. Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group. Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/ Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/ Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Our guest today was tasked with staking out an EVP at ADT, a longstanding organization with a wide range of employee personas. We talk about how they developed their EVP and their strategy to activate it throughout the business. Kayla Branham is the Marketing Manager of Talent Acquisition at ADT. Kayla Branham on LinkedIn: https://www.linkedin.com/in/kayla-branham/ Jobs at ADT: https://jobs.adt.com/ The Talent Marketing Board: https://board.org/talent/ Allison Kruse’s three steps for EVP activation: https://linkhumans.com/baxter-evp/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Competition for tech talent has never been fiercer, and a major challenge is reaching Millennials and Gen Z with employer branding that resonates with them. We talk about how Wish uses platforms like TikTok, Instagram, SnapChat, and more with messaging that is authentic, sincere, and engaging. Monica Kielawa is the Manager of Employer Branding, Talent Communications, and Internal DEI at Wish. Monica Kielawa on LinkedIn: https://www.linkedin.com/in/kielawam/ Careers at Wish: https://www.wish.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Flipkart is one of the largest e-commerce platforms in India. We interview Malliga Rajkumar, Senior Director of HR and Talent Branding Lead, to find out how they built and activated their EVP. Malliga Rajkumar is the Senior Director of Human Resources and Talent Branding Lead at Flipkart. Malliga Rajkumar on LinkedIn: https://www.linkedin.com/in/malliga-r-4b42b98/ Flipkart Stories: https://stories.flipkart.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We talk to Anne Hurley, Director of Talent Branding at NBCUniversal, about what it’s like working in employer branding at a multinational media organization and how they leverage their brand to make a unique pitch to candidates. Anne Hurley is the Director of Talent Branding at NBCUniversal. Anne Hurley on LinkedIn: https://www.linkedin.com/in/anne-hurley-183a5022/ NBCUniversal Careers: https://www.nbcunicareers.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Mars, Inc. follows a simple principle when it comes to their employer brand: no stock images. We talk to Chris Woods to find out how they achieve an authentic employer brand that reflects the real experiences of associates throughout the organization. Chris Woods is the Employer Reputation & Recruitment Marketing Manager at Mars, Inc. Chris Woods on LinkedIn: https://www.linkedin.com/in/marschris/ Mars, Inc. on LinkedIn: https://www.linkedin.com/company/mars/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We find out how ZoomInfo has developed a new EVP and why they treat their candidates like customers. Kellie Buckley is the Head of Employer Brand and Employee Experience at ZoomInfo. Kellie Buckley on LinkedIn: https://www.linkedin.com/in/kelliebuckley/ ZoomInfo Careers: https://www.zoominfo.com/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We discuss what Employer Branding is like at a leading, multinational pharmaceutical company that needs to recruit across a wide range of industries and talent sets. Cristal Mikenas is the Global Employer Branding Lead at Takeda Pharmaceuticals. Cristal Mikenas on LinkedIn: https://www.linkedin.com/in/amin2013/ Working at Takeda Pharmaceuticals: https://www.takedajobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

We talk to a B2B technology company that supports its work in employer brand, HR, D&I, and marketing with a crossfunctional team that fosters an environment of collaboration throughout the organization. Nataie Bodus is the Senior Director of Inclusion and Diversity and Employer Brand at Zebra Technologies. Natalie Bodus on LinkedIn: https://www.linkedin.com/in/natalie-bodus-mba-95125817/ Zebra’s Your Edge Blog: https://www.zebra.com/us/en/blog.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!