Employer Branding Podcast

Robert Jones is the author of "Branding: A Very Short Introduction, by Robert Jones". He is also a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Questions for Robert: Who are you and what do you do? What prompted you to write this book? Bold statement: “branding is the most powerful commercial and cultural force on the planet” - please explain! What is the complex thing called ‘brand’? What is the relation between “regular” brand and employer brand? Why do we still fall for brands (even when we are cynical marketers?) How do brands work their magic on a tactical level? What can a strong brand do for your recruiting and retention efforts? Tell us about the big business of branding - and how we can calculate ROI? What’s the do’s and don’ts in branding? What

Royal Bank of Canada (RBC) is Canada's most valuable brand. What could possibly be its talent challenges? Estela Vazquez Perez is the Director of Employment Brand Centre of Expertise at RBC where she partners with the business to solve talent problems related to attraction and retention. In this episode, she fills us in on how she has created a global platform for employment brand at RBC. Questions for Estela: Who are you and what do you do? Tell us about RBC and its culture? What soft power do you gain by being a Canadian company? What are your talent challenges? How does your employer brand work address these? What initiatives are you particularly proud of? What have been some hard lessons? What EB results can you share with us? What companies are doing it right in your opinion? Where can people connect with you? Subscribe here ==> http://employerbrandingpodcast.com

The phrase ‘The Employer Brand’ gets over 400,000 Google searches a year (check this for latest) and is known to management teams globally. What’s special for me is the chance I have to interview the creator of the idea - Simon Barrow. Questions for Simon: What prompted your thinking in the first place? What issues did the idea have to surmount in the early years? Some would argue that there is no employer or consumer brand, instead there is only one brand - what’s your reply to this? Did you expect employer brand to take off the way it has? What makes employer brand management so important today? What are your top 3 tips to organisations' employer brand management? What challenges face Employer Brand thinking right now? How can we measure ROI? What companies do you rate as outstanding Employer Brand Managers today What’s the next big thing for employer brand thinking (and maybe your own role in that as its original creator?) Where can people connect with you? Read the full article at http://employe

Adam Glassman is the global Recruitment Strategies Manager at Alorica, a multi-national organization of 100,000+ employees. He is also a featured author for Undercover Recruiter where he has written some very interesting articles about employer brand. Questions for Adam: Who are you and what do you do? What is your definition of employer brand? Why is this important and why now? What is the secret sauce to a brilliant employer brand? What are the 5 ways to make sure you ruin your employer brand? What are the best ways to measure employer brand ROI? What is Glassman’s take on Glassdoor? Alorica is not a top performer on Glassdoor - any comment? What other companies are doing it right? What’s the next big thing for employer brand? Where can people connect with you? Full show-notes here: http://employerbrandingpodcast.com

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Questions for Ben: Who are you and what do you do? "Glassdoor = Corporate version of cyberbullying" - please explain what you mean? Why shoot the messenger here, surely it’s not Glassdoor’s fault your reviews suck? Companies like HomeServe and L’Oreal have used Glassdoor to great success, why does it work for them? How should employers deal with Glassdoor reviews? Free vs. paid account with Glassdoor HireVue score is really good 4.5 out of 5, Uber score is also very good, 4.1 Amazon 3.5 - comment? Are there any alternatives to Glassdoor out there for employers wanting transparency? What do you think is next for Glassdoor and employer review sites? Where can people connect with you? Let’s hear about your coffee! Get the full experience at http://employerbrandingpodcast.com

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete change of management and the business has reinvented itself in a remarkable way with a focus on people. Questions for Greg: Tell us about HomeServe and what you do? What's the corporate culture like at the company? Things weren’t always honky dory, tell us about what happened 2005-2011? What were the financial implications to the company? What impact did this have on the company culture and employer brand? How did HomeServe turn around its business? Tell us about your people promise? What specific measures did you take to attract and retain talent? How do you measure ROI from employer brand? What other companies inspire you? What’s the next big thing for HomeServe and employer brand? Where can people connect with you and where can we sign up for a Gas Boiler Breakdown Cover? Read the full article at ht

Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. He does a lot of work with start-ups and high-growth companies and knows the importance of corporate culture. Questions for Brian: Tell us about what you do? Why is corporate culture important? What's a step by step guide to defining culture? What mistakes do you see companies doing? How does culture relate to employer brand? How do you calculate ROI on corporate culture? What companies are doing it right? How did Netflix get culture early on? Is 'hiring slow, firing fast' good or bad for culture? What does the future hold for corporate culture and brand? More details: http://employerbrandingpodcast.com

40 is the new 30, orange is the new black and HR is the new marketing. You what now? Michael Brenner is the CEO of Marketing Insider Group and believes employees represent the greatest opportunity to create meaningful marketing programs. Questions: Tell us about Marketing Insider Group and what you do? Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. - please elaborate? What’s the link between content marketing and HR? Value for employees/budding content marketers: Grow your personal brand, Increase or establish your authority on the topics you are interested in, Gain new social media followers, Maybe even find that new job or get promoted What you can do activate HR as the new Marketing: How can we create a Customer-Centric Vision How do you create Content Employees Want To Share Finally, how do we go about to Measure The Results What are some pitfalls to avoid?

The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. I had a chat with John Wilson to get some details. Questions for John: Tell us about WilsonHCG and what you do? Tell us about the 2017 Fortune 500 Top 100 Employment Brands report What are the top line findings for 2017? Let’s break it down: Job boards, Career sites, Accolades CSR, Corporate social responsibility, Recruitment marketing, Candidate experience/employee reviews What seems to be best practice across all the top ranked employers? What are typical pitfalls with employment branding? What particular companies should we all learn from? Any ones in the UK/Europe? Future - what do you think we’ll see in the 2018 report? Where can people connect with you and download the report? Read all about it: http://employerbrandingpodcast.com

This week we chat with Will Staney of Proactive Talent all about engaging content for employer branding. Questions for Will: Tell us about Proactive Talent and what you do? What’s your take on employer brand? Why is content important for employer branding? What’s a step-by-step to success with it? What are some pitfalls to avoid? How can we measure ROI? What companies are doing it right? What’s the next big thing? Get the full scoop at http://employerbrandingpodcast.com Finally, Will Staney is one of 10 experts, along with Lars Schmidt, Stacy Zapar and Craig Fisher over on Undercover Recruiter, our recruiting & talent acquisition blog. Every other week they answer questions such as “How do we Fix Candidate Experience”, “How can recruiters avoid being replaced by AI” and the highly relevant “How can recruiters create compelling content” Check out the panel at http://theundercoverrecruiter.com

This episode is sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in a very transparent way. Questions for Fiona: Tell us about The Social Index and what you do there? Screening of candidate’s digital footprints - why is this important? How does it impact employer brand and company reputation? Could you do this screening manually? What could the pitfalls of this be? What does a report from The Social Index look like? How can you ensure you’ve found the right person? What happens if you are unable to identify an individual or they are not online? How do candidates feel about being scrutinised on the web? Are there any ethical considerations for employers? What’s the return on investment here? What companies are using these types of screenings? What’s the next big thing in this space? Where can people connect with you? Get the f

Think your organisation has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in or out. Questions for Michael Smith who heads up employment brand for Walmart: Tell us about Walmart and what you do there? What is the culture like in the company? Is it still a family-operated organisation? What are the employer brand challenges Walmart faces? Do you have a step-by-step approach to employment brand? What are some of the pitfalls to avoid? How do you go about measuring your results? Walmart scores 3.2 out of 5 on Glassdoor, what's your comment on this? What other companies inspire you? What's next for employment brand at Walmart and in general? Where can we learn more? Read the full show-notes article at http://employerbrandingpodcast.com

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 70,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge. I've spoken to Shaunda Zilich who heads up employment brand at GE, questions for her: Tell us about GE and what you do? GE - a very admired company on many levels - what is your employment brand challenge? Talk us through the ‘perfect storm’ for GE employment brand? “Employment brand becomes the consumer brand for B2B companies” - please elaborate on this? What’s a step-by-step to success with employment brand especially for B2B companies? GE has a decent budget, what can you do on a zero-budget? What campaigns are you most proud of and why? What are some pitfalls to avoid? How can we measure ROI? Show me the money! What companies inspire you? What’s the next big

Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. Questions for Steve: Who are you and what do you do? “Recruit Fans, Not Candidates” - please elaborate What’s a step-by-step approach to recruiting fans? Talk us through how you worked with Velocity Partners and Doug Kessler? What are some pitfalls to avoid? What’s the ROI on hiring fans (as opposed to candidates)? What companies are doing it right? Where can people connect with you? Read the show-notes article and more at http://employerbrandingpodcast.com

With most candidates being rejected in a recruitment process, plenty of people will have things to say about your company. One way to make sure they're saying good things, is to focus on the candidate experience. I've chatted with Kevin Grossman of the Talent Board and The Candidate Experience Awards to get some details. Questions for Kevin: Who are you and what do you do? Candidate experience - what is it? How is consumer experience similar to candidate experience? Which comes first: Candidate Experience or Employer Brand? Tell us about the Candidate Experience Research Report? Top level findings Regional differences What can we learn from companies doing it right What are some pitfalls to avoid? How can we measure ROI on candidate experience? What’s the next big thing? Where can people connect with you? Read the show-notes article: http://employerbrandingpodcast.com

Let's face it, start-ups have plenty of priorities and surely employer branding isn't one of them? I've spoken to Erin Wilson of Hirepool.io, who thinks start-ups have to double down on employer brand, or talent community as he prefers to refer to it. Questions for Erin: Who are you and what do you do? Employer brand for startups - really? Isn’t employer brand just for corporates? OK how is EB in startups different to EB for corporates? What’s your step-by-step approach for employer brand in start-ups? What are some pitfalls? How can we measure ROI? Show me the money! What start-ups can we learn from? What does the future hold? Where can we connect with you? Read the full article: http://employerbrandingpodcast.com

You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief Dummkopfs Lars Schmidt and Richard Mosley. Some dumb questions for Lars: Who are you and what do you do? How has the field of Employer Brand evolved over the past several years? Is the term in ascendancy or worn out? Why does the world need another book on this topic? Why dumbing it down? What are the elements of employer branding? How do you make the case for employer branding? How do you develop your EVP? What are some best practices for employer branding? Where do you see employer brand heading in the future? Where can listeners find the book and connect with yourself? Read the show-notes article: http://employerbrandingpodcast.com

What is an employer value proposition? Do you need one? To find out, I've spoken to Maren Hogan who is the Chief Marketing Brain at Red Branch Media in Omaha, Nebraska. She is a seasoned recruiting and employment marketer and has written and spoken numerous times about employer value propositions. Questions for Maren: What is EVP? Why is it important? How does it differ from USP? What size of company needs an EVP? What’s your step-by-step approach to creating a strong EVP? What are some pitfalls companies should avoid? How can we measure ROI? What companies have good EVPs that we can learn from? What’s the next big thing for employer branding? Where can people connect with you? What happened to Marenated? Give us your lamest joke? (It's actually pretty good) Show notes: http://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co

Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. Questions for Jonas: First, off why do human insights matter? What is the Humans Insights report? Tell us about defining empathy at the employee level? What are family principles to live (and work by)? What does "mentor the person, not the position" mean? As a bonus insight - a dab of Musk goes a long way... please elaborate? What company is doing it right in your opinion? What’s the next big thing in this space? Read the write-up and subscribe at http://employerbrandingpodcast.com

It's time to check in with our friends at Shutterstock to see what is trending in the creative world. I've spoken to Terrence Morash, Creative Director and here are the questions: Tell us about Shutterstock the Creative Trends research? What are the four Global Trends that are capturing the world's imagination? What specific cultural trends are you seeing? What design trends are taking place? Talk to us about visual trends around the world? What's trending in video? Social trends we should know about? What are the main takeaways for marketers in 2017? What brand inspires you in terms of creativity and why? Where can our listeners learn more about yourself and Shutterstock? Read the article: http://employerbrandingpodcast.com