Podcast Talent Coach

One of the biggest challenges podcasters face is how to make money with their show. The biggest reason podcasts don't make money is because the host doesn't have anything the listeners can buy. So, how do you figure out what to offer? What will your listeners actually buy? First, I want you to understand that people buy cheap products. They invest in expensive products. Be sure you are using the right language to attract your ideal clients. If you want to make meaningful money that will make a difference in your life, you need to find a few people who you can superserve at a high level and help them solve their problems. That is something that will get people to invest. WHO I HELP I was in a podcast Facebook group the other day. Somebody posted a meme of a skeleton sitting on a park bench with an exasperated look on its face. The caption said, "Me when I hear people ask how to monetize their podcast." There are many podcasters out there who want you to feel bad about having a desire to make money with your sh

We are answering great questions this week. We'll help you with your interviews, talk about commitment, determine how many shows should you have and talk about a bad episode one. You can always submit your question at coach@podcasttalentcoach.com. INTERESTED OR COMMITTED? Last weekend, my son and I travelled to Boston for a junior hockey predraft camp. It was an opportunity for him to play in front of junior hockey and college scouts and coaches. He played well. We got to see my stepsister and visit my daughter. We saw some fantastic New England architecture, which sparked my love again. I still don't regret never using my architecture degree. As I was watching him play, I got to thinking about why some kids make it and others do not. I coach a high school club hockey team. Coaching is in my blood. I've been coaching in this league since 2004. Reece is a freshman on our high school team. He is arguably one of the best players in the league even at 15-years-old. Our upper-level AA team high school team invited

If you're like most podcasters, you are struggling to get noticed. You are probably feeling invisible in the sea of podcasts. How do you find the confidence to stand up and stand out? On the other side, the podcasting elite are shaming you for even having the desire to make money with your podcast and grow your influence. I want to help you defeat Impostor Syndrome and all the naysayers while finding the confidence to let your superpower shine. MY WHY Last weekend, my son and I traveled to Southern California for a hockey combine. This is where young men play to get noticed by coaches and scouts for junior hockey teams and college programs. I did a lot of work on the road last weekend. In fact, I recorded my podcast with my laptop in the parking lot of the rink. This weekend, he and I are in Boston for a hockey showcase. This is very similar to last weekend. This event attracts different coaches and scouts. We are looking for a great team for Simon to join next season. Today, I record this episode from the pa

On this episode, I have a handful of questions to answer from podcasters. How many episodes should I release to start? My guests won't share their interview episode. How do I determine who is listening? And more. LET'S TALK If you have been struggling to land clients with your show, let's talk. I would love to give you a call with me as my gift to develop your podcast strategy. We will define where you are today, what you would like to accomplish and how you can get there this year. If you're tired of trying all the "get rich quick" magic formulas of the gurus that don't work, let me show you proven strategies that have worked for me over decades of radio and 10 years coaching podcasters. Apply for your call at www.PodcastTalentCoach.com/apply. This isn't empty theory. It also isn't some high pressure sales call. You and I will create a plan that will help you reach your goals. Then, if we like each other, I can show you some options to help you accelerate your success if you'd like. Let's get something sched

Clients tell me they struggle creating a strong call-to-action and getting listeners to sign up for a call. Connecting your content to becoming a client can be a challenge. Today, I want to show you how to turn your listeners into coaching clients. Rather than trying to sells ads and sponsors for your podcast, sell your stuff. Your podcast drives your business by growing relationships and authority, not ads and sponsors. This is what we will cover today. You may want to take some notes. LET'S TALK If you have been struggling to land clients with your show, let's talk. I would love to give you a call with me as my gift to develop your podcast strategy. We will define where you are today, what you would like to accomplish and how you can get there this year. If you're tired of trying all the "get rich quick" magic formulas of the gurus that don't work, let me show you proven strategies that have worked for me over decades of radio and 10 years coaching podcasters. Apply for your call at www.PodcastTalentCoach.c

On this episode, I want to give you five podcasting strategies that will help you attract high-ticket coaching clients for your business. This week, I received an email from Nena Hart. She wants to use her podcast to attract her ideal coaching clients. Nena writes ... I am really struggling to make some crucial decisions to move forward with the content. The content has been a sticking point from the beginning. I don't feel like I have a solid starting point or focal point for the content? I feel like interviews would bring more interest and value than me just talking, but I can't figure out the right questions and how to tie the interview in? Nena's audience is nurses who are either wanting to make more money, learn about the nontraditional job options or start their own businesses. She wants to bring awareness to other options and what other nurses are doing to encourage and empower. Many podcasters face the same challenge. When podcasters come to me for a strategy call they ask, "How do we use our content

Your voice is your most valuable asset when it comes to your podcast. If you have no voice, you have no podcast. You also want people to like your voice. This episode is packed with tips to help you take care of your voice, like your voice more and improve the overall quality of your voice. COACHING Would you like help attracting your ideal coaching clients using your podcast? I'm looking to create a few success stories to use as case studies. So, I am offering a limited number of 60-minute Strategy Transformation calls for only $97. These are full-blown, 60-minute coaching calls to help you build your strategy. You can get your call at www.PodcastTalentCoach.com/call. During this hour-long call, we will … Determine where you are today Define your goals Develop a step-by-step plan to get you there If you are ready to get clear on your strategy for transformation, grab your call and we'll chat. Sign up for your 60-minute Strategy Transformation call for only $97 at www.PodcastTalentCoach.com/call. FUND

If you're not careful, producing your podcast can devour your entire week. Simplify your podcasting process to ensure you publish an episode every week while leaving you plenty of time to grow your business and serve your clients. On this episode, we will talk with Andy Charles regarding his podcast Andy's Personal Development. His biggest struggle is his process for marketing and promotions. We will simplify that today. EDITING I have a team that can help you with your editing and publishing. You have three different options. The Basic option provides you basic editing services. The team will do basic edits for your show and get it ready to publish. This editing includes editing, noise reduction, volume leveling, mixing, and mastering. If you are also doing video, this level will give you professional video editing and a YouTube thumbnail. To help you promotion, you get an audiogram for your social media. You get all of that for about $56 an episode. What could you do in your business with the time you would

Do you conduct interviews as part of your podast? Have you created an interview strategy? Some podcasters have strategic reasons to interview particular guests. Other hosts take the guests as they come. Where do you fit? Many hosts want to get top shelf guests for their show. What is the trick? How do you land that big guest for your podcast? Let's face it. Asking a busy, successful entrepreneur to give up an hour of their time to give you an interview is a tough ask. Their time is money. How can your podcast be more valuable than their other options? Today, I have six useful tips to help land those big names. Plus, we'll talk to Gobinder Gill, host of the Diversity Corner podcast, about getting great guests. COACHING Gobinder and I have been working together for about six months. He came to me to help him launch his podcast on a solid foundation. Together, we designed the podcast to help Gobinder land more consulting client and keynote speaking opportunities. If you don't have someone who can take your hand

Publishing your podcast and running your business can get expensive if you let it. However, money isn't always the answer. There are a variety of ways to get what you need to publish and monetize. Money is just one way. Today, I want to help you get creative and discover a few other ways to get stuff done. ACCELERATOR Developing and following a strategy is difficult to accomplish alone. How long have you been trying to figure this out on your own? When you get a collective group together who are all trying to accomplish the same thing, the transformation is amazing. The things accomplished are phenomenal. One plus one ends up equalling three through the power of collaboration. That is why I started the Podcat Profit Accelerator. It is a group of podcasters coming together to help and support each other to achieve growth and monetization together. Napoleon Hill, author of "Think and Grow Rich", calls it the Mastermind Principle. Hill describes the Mastermind Principle as "The coordination of knowledge and effo

What happens when you launch your podcast and then realize you're on the wrong path? Sometimes you launch with an idea or topic only to discover your passion isn't what you thought it is. How can you salvage all of that work? On the episode today, we talk to TaVona Denise. She launched Breaking Protocol to help nurses and healthcare workers escape the industry and launch their own business. After some time, TaVona realized many of her clients were coming to her not to launch a business, but to launch a revenue stream within the business. When that happened, the podcast didn't fit. During our conversation, TaVona discovers how to shape her current podcast into a lead generator for her business. She also talks about potential clients fan-girling over her. That's fun. LAUNCH Before we jump into our conversation, I would love to help you launch your podcast in the next 30 days. This is a course I teach live. We walk step-by-step to get your show launched. You will get six weekly, live online classes with me to la

There are many strategies to monetize your podcast. Using your podcast to grow relationships is one of those strategies. It is also one that is often overlooked. Hearing your voice on the podcast allows your listener to form a strong relationship with you. There is just something about the spoken word that sparks the imagination. However, you can also use your podcast to build relationships in other ways. Before we jump into relationships, let's talk audience growth. GROW YOUR AUDIENCE I have put together my Audience Explosion Workshop. This will be a 3-hour, online workshop to grow your audience. If you want to have a more downloads with a larger audience that is more engaged, let me show you how to make that happen. This isn't theory. We will build your strategy based on the tactics I've used for decades to build successful radio stations and shows. You and I will walk step-by-step to build your podcast audience growth strategy. During this 3-hour Audience Explosion Workshop, you will … Discover 5 ways to

On the podcast today, we help Chris Lewis grow the audience and impact of his Dads with Daughters podcast. Chris has been in podcasting for years. He has produced this particular show since 2020. It has hit that growth plateau so many of us face in our journey. Link to Dads With Daughters Podcast: https://www.fatheringtogether.org/dads-with-daughters-podcast/ Link to the Fatherhood Insider: bit.ly/fatherhoodinsider GROWTH EQUATION As we have discussed in the past, there are two sides to the growth equation. First, you need to talk to current listeners and get them to actually listen to the show. If your current listeners aren't coming back, you won't grow regardless of the number of new listeners you attract. Second, you need to attract new listeners. How are you getting in front of your new potential listeners and inviting them to the show? STRATEGY As you create your growth and monetization strategy, begin with the end in mind. Who do you want to attract to the show? What do you want your listner to do when

Today, we are going to answer listener questions. These include cohosts with different goals, a podcaster who wants to pivot, recording remote interviews and more. We will hit as many as we can in the next 30 minutes. I would love to answer your questions. You have two options. If you would like a free coaching call with me, we will record that call and use it as an episode. Not only will you get coaching with me, you'll get great exposure on this podcast. You can apply for that opportunity on the Podcast Talent Coach website at www.PodcastTalentCoach.com/apply. Or, you can simply send me a question in audio form. I'll play it here and answer your question. Much shorter and easier. However, you don't get to ask your questions and get some coaching. Record your question and email it to me at coach@podcasttalentcoach.com. Either way, I would love to help you overcome your struggles and move forward. Take advantage of either of these opportunities. I can't guarantee everyone gets in. There is only so much room o

People are creatures of habit. If you can make your podcast a habit for your listeners, you have the potential to see real growth in your downloads. You can then leverage that attention to grow your business and generate more revenue. YOUR QUESTIONS Before we get started, I would love to answer your questions. You have two ways to get your questions answered here on the show. If you would like a free coaching call with me right here on the podcast, you can I can have a call that we will record to use it as an episode. Not only will you get coaching with me, you'll get great exposure on this podcast. You can apply for that opportunity on the Podcast Talent Coach website at www.PodcastTalentCoach.com/apply. Or, you can simply send me a question in audio form. I'll play it here and answer your question. Much shorter and easier. However, you don't get to ask your questions or get the coaching. If you would prefer that method, record your question and email it to me atcoach@podcasttalentcoach.com. HABIT Let's talk

In this episode, you get one of the sessions from my most recent Podcast Profits Bootcamp. Here, we help you identify your ideal listener. Then, you will learn how to use that ideal listener when you build your content and drive your business. You can't hit a target you cannot see. How can you expect to attract your ideal listeners and grow your audience if you haven't identified that individual? YOUR LISTENER Before you go through this episode, you might want to download my ideal target listener worksheet. Grab it for free at www.PodcastTalentCoach.com/listener. This will help you get clear on who you attract and how you help them. Once you have the worksheet, this episode will help you gain clarity. STRATEGY Once you have defined your ideal client, let's have a chat and build your strategy. I offer a free podcast strategy call. You can I will get on a call for 30 minutes and define your strategy to grow your audience and monetize your show. There are no strings attached. This isn't some high pressure sales

On this episode, I have five podcast growth resources for you. These vary from hosting services to selling your services. Best of all, you can save money by using my affiliate link. A great way to grow is by connecting with other experts who are already have your ideal listener in their audience. If that expert has the attention of the client you are trying to attract, creating a partnership is a powerful way to grow. Surrounding yourself with other people on a journey similar to yours is a great way to learn and be find accountability. Once you have your ideal client in your audience, you need to create a sales process with the right tools. I want to help you with all of these steps today. Just a heads up … each of these links is an affiliate link. If you make a purchase through any of these links, I will earn a small commission. Rest assured that I only recommend tools that I use and trust. I wouldn't recommend these tools if I didn't believe in them. EAGLES The first is 48 Days Eagles with Dan Miller. It i

When you are an entrepreneur, you have many responsibilities and demands of your time. How do you find time each week to create a podcast? Planning and scheduling is critical to keep all of your plates in the air. To find time to produce an episode each week, you need to be organized and follow your calendar. There are three tips you can use to make your week more efficient. PERFECTION First, stop trying to be perfect. Get the best show produced in the given amount of time you have allotted to the podcast. If you only have 3 hours a week to produce your show, make it fit into three hours. Stop trying to edit out every "um" and stumble. Perfection is the enemy of done. Shipped is better than perfect. Get it recorded and get it out to the world. FIND TIME OR MONEY There is a saying that goes, "You can spend time or you can spend money." If you have more time than money, by all means figure out how to do it yourself. Go learn how to do it and save the money. However, if you can spend the time making more money t

How do you decide if a podcast is right for your business? That is what we answer today for Nikki Brown. You need to define the strategy first to determine if a podcast makes sense for your business. Find Nikki at CoachNikkiB.com. Begin with the end in mind. Then, determine how you get your clients to that point. There is a process a person experiences in their journey to become your client or customer. She discovers you, gets to know who you are and what you're all about, understands what you offer, realizes that solution is for her and decides to buy. To create a client, you need to build rapport, qualify her to ensure your solution is the right solution, education her on your solution and sign her up. It is a simple, focused sales strategy. In that strategy, where does your podcast fit? Your content allows you to share your stories and build rapport. The podcast also allows you to demonstrate your solution. YOUR STRATEGY As you build your strategy to attract clients, start with the end in mind. Where do yo

When podcasters come to me for help, there are two primary struggles. The most common challenges are growing the audience and monetizing the show. Today, we help James and Tina lay the foundation to attract clients to their coaching practice using their podcast. BOOTCAMP Before we jump into it, I want to invite you to a powerful event I am holding where I will help you build your podcast monetization strategy. We actually get stuff done in this day-long bootcamp. So many times, we go to webinars hoping to learn something only to find out it is full of fluff. We might walk away with one or two ideas after an hour. But we are really only there for the sales pitch. You now have a chance to join me for a 7-hour Podcast Profits Bootcamp where I will take you through the entire process and build your podcast monetization strategy. During this event, you will discover 6 ways to monetize your show. We will then select the one strategy that is perfect for you. This isn't one size fits all. It is specific to your podca