Podcast Talent Coach

How do you decide if a podcast is right for your business? That is what we answer today for Nikki Brown. You need to define the strategy first to determine if a podcast makes sense for your business. Find Nikki at CoachNikkiB.com. Begin with the end in mind. Then, determine how you get your clients to that point. There is a process a person experiences in their journey to become your client or customer. She discovers you, gets to know who you are and what you're all about, understands what you offer, realizes that solution is for her and decides to buy. To create a client, you need to build rapport, qualify her to ensure your solution is the right solution, education her on your solution and sign her up. It is a simple, focused sales strategy. In that strategy, where does your podcast fit? Your content allows you to share your stories and build rapport. The podcast also allows you to demonstrate your solution. YOUR STRATEGY As you build your strategy to attract clients, start with the end in mind. Where do yo