The Talking Points Podcast

LINKSIn 2020, social media will be less social13 top B2B social media marketing trends and predictions for 202012 social media trends to watch in 2020MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our January 2020 episode, we discuss: Facebook's ban on deepfakes (3:00) A study that says comms directors are in “content chaos” (4:50) How social media 'stumps' marketers (7:00) Spotlight: Panera addresses angry tweets (9:45) The differences between a heritage brand and an innovator brand (12:05) Gen Z's impact on social media marketing (19:20) The skills communicators need to succeed (26:50) QUICK NEWS & QUICK TAKES Facebook bans deepfakesStudy: Most comms directors are experiencing “content chaos”Comms leaders reveal their ‘top 3’ content challenges for 2020Social media 'stumps' marketersSPOTLIGHTPanera hires Phyllis from 'The Office' to address angry tweetsTALKING POINTSHeritage brands are finally waking upGen Z is reinventing social media marketing'Creativity' most in-demand soft skill for 2020CLOSINGArik's LinkedIn post about tough-to-spell namesMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpoint Lea

We're closing out 2019 with this interview episode featuring Nick Westergaard, chief strategist and partner at Brand Driven Digital. Nick also teaches at the University of Iowa, speaks at numerous conferences, hosts the "On Brand" podcast, and has written two books: "Brand Now" and "Get Scrappy."We talked with Nick in his office in Iowa City about his background, what organizations should consider if they're thinking about starting a podcast, the dangers of "checklist marketing," how brands can stand out in a crowded online world, what it means to be scrappy in your content production, the state of social media marketing heading into 2020, and more.Nick Westergaard (LinkedIn)NickWestergaard.comBrand Driven DigitalMORE INFORMATIONTheTalkingPointsPodcast.comFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our December 2019 episode, we discuss: The FTC's new advertising disclosures guidance for online influencers (2:30) The Spoken Word Audio Report from NPR/Edison Research (3:55) Content marketing planning for 2020 (4:55) Spotlight: South Dakota is on meth (7:10) Cision and PRWeek's 2019 Global Comms Report (15:20) The 2020 Relevance Report from the USC Center for Public Relations (18:35) Doug Kessler's view of the state of content marketing (25:25) Tom Snee, University of Iowa (31:00) Social Media Breakfast MSP's employer branding event (42:30) Quick News & Quick TakesFTC demystifies influencer disclosure with new resourcesThe Spoken Word Audio Report from NPR and Edison Research4 major content marketing trends for 2020: How to prepare for next yearTalking Points Spotlight‘Meth. We’re on it,’ South Dakota says in ridiculed ad campaign that cost $449,000Behind the scenes of the “Meth. We’re on it.” campaign and how it got approved"Meth. We're On It." is a new antidrug campaign in South Dakota. Seri

Our interview episode for November features Lisa Grimm, former director of social media and influencer marketing at Whole Foods. She previously held marketing and communications at space150 and Mall of America, among others. She talks about how she's spending her time during her current sabbatical, shares some great takeaways and tips from her responsibilities and projects while navigating the evolution of social media at Whole Foods, offers a few marketing trends she's thinking about today, and more.MORE INFORMATIONShow page and linksFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our November 2019 episode, we discuss: Social Media Breakfast MSP's podcasting event (2:20) PRWeek & Boston University's 2019 Bellwether Survey (3:10) How to promote podcasts (4:20) Results from a poll of B2B marketers (6:30) Spotlight: An issue for Panera (10:00) Ideas for a behind-the-scenes video series (12:45) How blogging has changed (18:40) Using paid social for PR (24:50) Shoutout interview: Joshua Carter, Tunheim (30:50) MORE INFORMATIONShow page and linksFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices

Our interview episode for October features Scott Severson, president of Brandpoint. He talks about the content marketing strategies and tactics involved in employer branding. And he offers ideas for getting started, measurement and how a positive employer brand supports an organization's recruiting and reputation.MORE INFORMATIONShow page and linksFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our October 2019 episode, we discuss: Social Media Breakfast MSP's podcasting event (2:05) The Page Society's CCO report (3:40) A PESO primer (6:15) Why fewer people see brands as political (7:45) Spotlight: P&G's TV show (10:40) The impact of employee social advocacy programs on personal brands (12:30) If YouTube should be getting more attention (20:30) 7 social media trends to be aware of before 2020 hits (25:35) Shoutout interview: Karen Freberg, University of Louisville (30:00) MORE INFORMATIONShow page and linksFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices

Our latest “Hot Topics” edition focuses on podcasting for businesses and organizations.We’re joined by Gary Jordan from NASA's "Houston We Have a Podcast," Marie McGehee from Verizon's "Up To Speed" and LouAnn Berglund Haaf from Cambria's "Beyond the Surface." Kevin also joins in as a guest, to talk about the "A Taste of General Mills" podcast that he oversees at General Mills.In this discussion, we cover: why and how our guests started their podcasts, how they plan and maintain them, advice to get a podcast underway, and more.MORE INFORMATIONShow page and linksFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

In our September 2019 episode, we discuss: The death of the click in Google searches (3:45) Adobe's 2019 Brand Content Survey (5:35) Facebook's move to remove Like counts (7:25) Spotlight: A perhaps strategic Twitter war win for Popeye's (9:40)  The fading relevance of AP style (14:30) Why you and your coworkers should be more active on LinkedIn (25:00) What to do when your channel audiences "ghost" you (34:15) Shoutout interview: Rose McKinney, Pineapple RM (39:05)  MORE INFORMATIONShow page*Get the links for Episode 119Facebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices

Our interview episode for August features Drew Navolio, vice president of Client Services; and Dan Jasker, director of Digital Services, at David James Group. They talk about their work with the Society of Women Engineers and the organization's blog: “All Together Now.” Plus, they discuss blog platforms, content strategy and blogging best practices.MORE INFORMATIONLinks and show page: TheTalkingPointsPodcast.comFacebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORDavid James Group Learn more about your ad choices. Visit megaphone.fm/adchoices

In their August 2019 episode, Arik Hanson and Kevin Hunt discuss: The "demetrication" trend in social media (2:00) A lesson from news websites about how not to overwhelm your online readers (4:10) Edelman's employee backlash (6:30) Spotlight: REI's new magazine (9:25) Arik's advice for your personal social media activity (10:50) Does taking risks in a marketing campaign make it more effective? (17:25) Facebook wants communicators to create groups, but should you? (23:30) Shoutout interview: Ashley Voge, Smiths Medical (32:35)  MORE INFORMATIONShow page*Get the links for Episode 117Facebook GroupApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpointMinnesota PRSA Learn more about your ad choices. Visit megaphone.fm/adchoices

Our 5th anniversary edition - Thanks for listening! The Quick News & Quick Takes segment this month includes Ogilvy's latest Global Media Influence Survey (4:00), why you're seeing posts from people you don't follow in your Instagram feed (5:40) and some mobile marketing data at the halfway point of 2019 (8:10).The Talking Points Spotlight features an ice cream vendor who decided to do something about a deluge of influencers asking him for free ice cream (11:00). And, the Talking Points in this episode feature discussions about some of the challenges of creating content for employees (15:00), the scary scenario presented by Wayfair's employee walkout (24:25) and how communicators can answer the question, what is PR? (34:45).Plus, the Talking Points Shoutout for this month goes to Ryan Pena, social media strategist for Be The Match (40:00). He talks about his career, social media trends, and why we should be paying attention to TikTok.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a

Our interview episode for June features Chris Iles, senior director, Brand Experience and Innovation, with the Minnesota Twins. With the team having its best season in years, he's got a great gig. Iles talks with us about his career, role and his team with the Twins. Plus, how the Twins approach creative content and innovation for the experience fans have with the team both inside and outside Target Field in Minneapolis. He also offers some advice for anyone wanting to work in sports.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, join the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!SPONSORSDavid James GroupBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

The Quick News & Quick Takes segment this month includes the 2019 Social Media Marketing Industry Report from Social Media Examiner (3:20), a report on podcasting behavior and podcast advertising (6:10) and a revealing study that examines the state of social media teams (8:15).The Talking Points Spotlight features the Wikipedia drama with The North Face (13:10).And, the Talking Points in this episode feature discussions about the comeback of the community in social media marketing (16:50), Facebook’s handling of the Nancy Pelosi “shallowfake” video (27:15), and the argument for targeting “the smallest viable audience” and also using micro-influencers (34:45).Plus, the Talking Points Shoutout for this month goes to Stephanie Moncada, communications lead at Ingersoll Rand. (42:05). She talks about her role, earning a 2019 Women in Business Award, her advice for women in communications, and the strategic communications approach at her company.For show notes, visit TheTalkingPointsPodcast.com. If you have feedbac

Our interview episode for May features Maggie Habashy, director of external operations for the 2019 Minneapolis Final Four Local Organizing Committee. She talks with us about her role on the committee, what it was like to be part of the Final Four, and the lessons learned by stepping out and experiencing a big event like that in her PR/communications career.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, join the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!SPONSORSDavid James GroupBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

The Quick News & Quick Takes segment this month includes stories about Facebook’s redesign (3:05), Instagram tests hiding likes (4:45) and Cision's 2019 State of the Media report (6:55).The Talking Points Spotlight features a milestone for Delta’s Sky magazine (9:40), plus a heads-up for our Minnesota listeners about an event the weekend of May 18-19 called “Doors Open Minneapolis” (12:05).And, the Talking Points in this episode feature discussions about earned media’s potential for increasing sales through an owned media tactic like a blog (13:50), why there’s low trust in what influencers post in social (19:50) and advice for saying ‘No’ when a colleague or executive brings you something ‘for social’ or PR (26:20).Plus, the Talking Points Shoutout for this month goes to Tom Jollie, senior vice president at Padilla (35:40). He talks about why it’s important for communicators to find organizations to volunteer with, the scope of his work, advice for PR grads looking for their first job, and more.For show note

Our latest “Hot Topics” edition focuses on Instagram Stories. We’re joined by Michelle Voss, director of social media for the University of Minnesota Athletics Department; Caitlin Hannah, social media strategist at Explore Minnesota Tourism; and Carrie Wyman, director of marketing at Brandpoint.In this discussion, we cover: how they are using Instagram Stories, how they’re creating them, their strategy, measurement, length of a Story, the use of links, advice for getting started using Stories, and more.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an interview, article or topic, reach out to us on the show’s Facebook group. Or, find us on LinkedIn. Thanks for listening!SPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

The Quick News & Quick Takes segment this month includes stories about “Gullennials” who trust people online more than their parents (3:25), a website making it more clear when articles are old (5:15), and an “unpopular” list of marketing trends for 2019 (6:50).The Talking Points Spotlight features Budweiser’s tribute to NBA great Dwyane Wade (10:10).And, the Talking Points in this episode feature discussions about the PR industry’s involvement with influencers, is PR missing the boat? (16:15). Also, what the annual Global Communications Report from USC Annenberg says about PR trends and the CEO’s view of PR (22:35), and there’s a renewed focus on mental health concerns facing the comms profession (31:40).Plus, the Talking Points Shoutout for this month goes to Bianca Jones, associate manager in External Communications at Best Buy (39:55). She talks about her role there, and what she does with the Minnesota PRSA.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an int

The Quick News & Quick Takes segment this month includes the latest data on podcast consumption, and a Facebook exodus too (2:50), how Instagram is being used to spread hate (4:50), and media trends highlighted at SXSW (7:55 ).The Talking Points Spotlight features a timely basketball-themed event from Land O’Lakes (11:00).And, the Talking Points in this episode feature discussions about how newsrooms are handling their metrics and what communicators can learn from their approach (13:00), the true value of social media engagement and the importance of “lurkers” (25:00), and a survey with some interesting trends in corporate communications and PR (35:55).Plus, the Talking Points Shoutout for this month goes to Sue Serna, global director of social media at Cargill (42:30). She talks about her role guiding Cargill’s social social footprint and the challenges that work can offer at a large company, her involvement in industry networking and how she made the move from journalism to the corporate world.For show note