The Talking Points Podcast

110: The untapped influencer marketing opportunity for PR, Bud salutes Dwyane Wade, the CEO view of brand reputation, plus the mental health concerns facing communicators

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Synopsis

The Quick News & Quick Takes segment this month includes stories about “Gullennials” who trust people online more than their parents (3:25), a website making it more clear when articles are old (5:15), and an “unpopular” list of marketing trends for 2019 (6:50).The Talking Points Spotlight features Budweiser’s tribute to NBA great Dwyane Wade (10:10).And, the Talking Points in this episode feature discussions about the PR industry’s involvement with influencers, is PR missing the boat? (16:15). Also, what the annual Global Communications Report from USC Annenberg says about PR trends and the CEO’s view of PR (22:35), and there’s a renewed focus on mental health concerns facing the comms profession (31:40).Plus, the Talking Points Shoutout for this month goes to Bianca Jones, associate manager in External Communications at Best Buy (39:55). She talks about her role there, and what she does with the Minnesota PRSA.For show notes, visit TheTalkingPointsPodcast.com. If you have feedback or a suggestion for an int