The Talking Points Podcast

114: The comeback of community in social media, the Pelosi “shallowfake” video, plus Stephanie Moncada of Ingersoll Rand

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Synopsis

The Quick News & Quick Takes segment this month includes the 2019 Social Media Marketing Industry Report from Social Media Examiner (3:20), a report on podcasting behavior and podcast advertising (6:10) and a revealing study that examines the state of social media teams (8:15).The Talking Points Spotlight features the Wikipedia drama with The North Face (13:10).And, the Talking Points in this episode feature discussions about the comeback of the community in social media marketing (16:50), Facebook’s handling of the Nancy Pelosi “shallowfake” video (27:15), and the argument for targeting “the smallest viable audience” and also using micro-influencers (34:45).Plus, the Talking Points Shoutout for this month goes to Stephanie Moncada, communications lead at Ingersoll Rand. (42:05). She talks about her role, earning a 2019 Women in Business Award, her advice for women in communications, and the strategic communications approach at her company.For show notes, visit TheTalkingPointsPodcast.com. If you have feedbac