The Talking Points Podcast

In our January 2020 episode, we discuss: Facebook's ban on deepfakes (3:00) A study that says comms directors are in “content chaos” (4:50) How social media 'stumps' marketers (7:00) Spotlight: Panera addresses angry tweets (9:45) The differences between a heritage brand and an innovator brand (12:05) Gen Z's impact on social media marketing (19:20) The skills communicators need to succeed (26:50) QUICK NEWS & QUICK TAKES Facebook bans deepfakesStudy: Most comms directors are experiencing “content chaos”Comms leaders reveal their ‘top 3’ content challenges for 2020Social media 'stumps' marketersSPOTLIGHTPanera hires Phyllis from 'The Office' to address angry tweetsTALKING POINTSHeritage brands are finally waking upGen Z is reinventing social media marketing'Creativity' most in-demand soft skill for 2020CLOSINGArik's LinkedIn post about tough-to-spell namesMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   David James GroupBrandpoint Lea