The Talking Points Podcast

112: Saying ‘No’ in PR/comms doesn’t have to be hard, why trust in influencers is fading, plus Tom Jollie of Padilla

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Synopsis

The Quick News & Quick Takes segment this month includes stories about Facebook’s redesign (3:05), Instagram tests hiding likes (4:45) and Cision's 2019 State of the Media report (6:55).The Talking Points Spotlight features a milestone for Delta’s Sky magazine (9:40), plus a heads-up for our Minnesota listeners about an event the weekend of May 18-19 called “Doors Open Minneapolis” (12:05).And, the Talking Points in this episode feature discussions about earned media’s potential for increasing sales through an owned media tactic like a blog (13:50), why there’s low trust in what influencers post in social (19:50) and advice for saying ‘No’ when a colleague or executive brings you something ‘for social’ or PR (26:20).Plus, the Talking Points Shoutout for this month goes to Tom Jollie, senior vice president at Padilla (35:40). He talks about why it’s important for communicators to find organizations to volunteer with, the scope of his work, advice for PR grads looking for their first job, and more.For show note