The Talking Points Podcast

Informações:

Synopsis

Arik Hanson and Kevin Hunt get together every month to talk about the latest news in public relations, communications, marketing and social media. Based in Minneapolis/St. Paul, Arik is a solo marketing and communications consultant and Kevin leads corporate communications content and channels at General Mills.

Episodes

  • 152: Execs on LinkedIn (w/Lee Odden), media pitching tips, too much corporate email

    152: Execs on LinkedIn (w/Lee Odden), media pitching tips, too much corporate email

    22/04/2021 Duration: 49min

    Our April 2021 episode includes:Executive use of LinkedIn (:50)Guest: Lee Odden, TopRank Marketing (6:15)Spotlight: Dove leads on diversity (27:45)The State of Journalism 2021 (29:10)Corporate email study (33:50)Listener question: Brands and Clubhouse (38:50)LINKSTALKING POINTLearn why and how executives should become active on social mediaWebinar: The Business of Executive Thought LeadershipBrandfluence – Why growing executive influence is essential for B2B marketingHow to become a LinkedIn thought leader in 9 easy stepsGeorgia voting law: Business reactsLinkedIn publishes new guide to key content trends amid COVID-19Lee Odden, TopRank MarketingSPOTLIGHTDove offers to pay other brands to diversify their adsQUICK NEWS & QUICK TAKESNew Muck Rack survey: The State of Journalism 2021Corporate email: Too much of too muchMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailSPONSORBrandpoint

  • 151: New podcasting/social media data (w/Tom Webster), viral drones, internal comms challenges

    151: New podcasting/social media data (w/Tom Webster), viral drones, internal comms challenges

    18/03/2021 Duration: 45min

    Our March 2021 episode includes:The 2021 Infinite Dial Report (:50)Guest: Tom Webster, Edison Research (8:00)Spotlight: Viral drone video (24:50)Gallagher's State of the Sector 2021 (28:50)NFTs and marketing (33:05)Listener question: Getting your audience to your blog (37:25)LINKSTALKING POINTThe Infinite Dial 2021The state of podcast listening for 2021/Podcasting finds a wayThe future of social audio: Startups, roadmap, business models and a forecastTom Webster, Edison ResearchSPOTLIGHTThe viral Bryant Lake Bowl drone videoMotorcycle ride inside Rosedale CenterQUICK NEWS & QUICK TAKESState of the Sector 2021The brands are at it again, Taco Bell is hopping on the NFT trainWhat's an NFT? And why are people paying millions to buy them?Why the NFT craze is a bubble waiting to popMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailSPONSORBrandpoint

  • 150: Reframing influencer marketing (w/Jason Falls), Clubhouse, content marketing trends

    150: Reframing influencer marketing (w/Jason Falls), Clubhouse, content marketing trends

    18/02/2021 Duration: 48min

    Our February 2021 episode includes:The state of influencer marketing (1:05)Guest: Jason Falls, "Winfluence" (9:10)Spotlight: New Zealand tells tourists to stop copying other people's photos (30:15)What marketers need to know about Clubhouse (33:00)Pandemic changes for B2C content marketers (37:20)Listener question: Social media and executives (40:10)LINKSTALKING POINT10 influencer marketing stats for 2021What marketers need to know about influencer marketing in 2021Jason Falls, "Winfluence"Does "Fake Famous" miss the boat on influencers?SPOTLIGHTNew Zealand tells tourists to stop copying other people's travel photosQUICK NEWS & QUICK TAKESClubhouse app for business, what marketers need to knowB2C content marketers, get ready for more responsibility in 2021MORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

  • 149: The PESO Model (w/Gini Dietrich), DQ employees viral TikTok, social posts in trying times

    149: The PESO Model (w/Gini Dietrich), DQ employee's viral TikTok, social posts in trying times

    14/01/2021 Duration: 33min

    Our January 2021 episode includes:The PESO Model (1:25)Guest: Gini Dietrich, Spin Sucks (7:40)Spotlight: Dairy Queen employee on TikTok (19:15)How employee comms can help fight change fatigue (22:05)Digital marketing trends for 2021 (24:25)Listener question: How should brands approach social media during breaking/developing news? (26:40)LINKSTALKING POINTWhy communicators must (finally) embrace the PESO Model12 Days of Christmas: Eight communications podcastsSpin SucksSPONSOR EVENTS"Bringing the Civil Back Into Civil Discourse: What PR Professionals Need to Know and Do"PR North - Winter EditionSPOTLIGHTAncaster teen gains TikTok fame with viral Dairy Queen videosQUICK NEWS & QUICK TAKESWhy change fatigue from 2020 threatens the business changes needed to survive 20217 digital marketing trends of focus for 2021CLOSINGDo older PR pros ignore influencer marketing?9 social media trends every marketer must know for 2021: A conversation with Arik HansonMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify

  • 148: Brand journalism, KFC gets sexy, hated interview questions

    148: Brand journalism, KFC gets sexy, hated interview questions

    17/12/2020 Duration: 56min

    In our December 2020 episode, we discuss:Pinterest's "soon-to-be trending" report (4:00)Short-form content (6:50)Comms predictions for 2021 (7:30)Spotlight: KFC's sexy Colonel Sanders movie (10:10)The state of brand journalism (14:20)PRWeek and Cision's Comms Report (30:05)The interview questions job candidates hate (39:50)INTRO SEGMENT12 Days of Christmas: Eight communications podcasts QUICK NEWS & QUICK TAKESPinterest predicts: The soon-to-be trending report for 2021Consumers are obsessed with feel-good short-form content right now9 comms predictions for 2021SPOTLIGHTWhy KFC is pushing a sexy Colonel Sanders movieFull movieTALKING POINTSWhy and how companies are turning to brand journalismPRWeek and Cision's fourth annual Comms ReportFacebook is dead (It just doesn’t know it yet)These are the interview questions candidates hate the most5 new questions hiring managers are asking in interviews nowMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPO

  • 147: Bonus/Blois Olson, fluence media

    147: Bonus/Blois Olson, fluence media

    07/12/2020 Duration: 32min

    Arik and Kevin interview Blois Olson of fluence media. He shares his insights on the political landscape, social media, the impact of COVID-19 on communications, 2021 planning, local media and PR, the benefits of email newsletters and more.LINKSBlois Olson (LinkedIn and Twitter)fluence mediafluence media email newslettersUPCOMING EVENTSocial Media Trends to Watch in 2021: A Conversation with Arik HansonMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

  • 146: Career path for social media, COVIDs impact on 2021 comms, sports and Twitter

    146: Career path for social media, COVID's impact on 2021 comms, sports and Twitter

    19/11/2020 Duration: 47min

    In our November 2020 episode, we discuss:The 2021 Relevance Report from the USC Center for Public Relations (4:00)The latest IGTV research (7:50)How brands are using sports Twitter to connect with fans (9:50)Spotlight: The Cheetos holiday cookbook (13:55)Social Media Trends 2021 Global Report (16:20)The career path of social media managers (22:10)Generational differences about the return to the office (33:10)QUICK NEWS & QUICK TAKES2021 Relevance Report from the USC Center for Public RelationsThe latest research into 2020 IGTV statsHow brands are using sports Twitter to connect with NFL, NBA and MLB fansSPONSOR NEWSMarsha Pitts-Phillips receives national diversity and inclusion honor from PRSASPOTLIGHTCheetos' holiday cookbook reflects evolving home-cooking needs amid new coronavirus waveTALKING POINTSSocial Media Trends 2021 Global ReportSocial media managers lack clear path to senior leadership rolesOffice life in 2020 sparks debate across generationsMORE INFORMATIONTheTalkingPointsPodcast.comApple Podc

  • 145: Bonus/Voicing your opinion on politics

    145: Bonus/Voicing your opinion on politics

    26/10/2020 Duration: 13min

    Plenty of communicators are posting their thoughts on politics on their social media accounts. Should you? Arik discusses that and shares some advice for how to do it.MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

  • 144: Advice when between jobs, always-on employee comms, social hot takes

    144: Advice when between jobs, always-on employee comms, social hot takes

    15/10/2020 Duration: 44min

    In our October 2020 episode, we discuss:Social media marketing on Reddit, Twitch and Quora (2:20)New blogging statistics (4:05)LinkedIn Stories (5:20)Spotlight: Ocean Spray and TikTok (8:40)Spotlight: Monster Cereal Sweepstakes (10:45)Social media hot takes (13:45)Refining your approach to employee comms (24:45)Advice if you're in-between jobs (31:25)QUICK NEWS & QUICK TAKESSocial media marketing on Reddit, Twitch and QuoraBlogging still works, especially for the 10% of bloggers who do things very differently8 initial reactions to LinkedIn Stories for users (and brands, eventually)SPONSOR EVENTOktoberfest with IABC, PRSA & MIMASPOTLIGHTOcean Spray finally reacts to viral skateboarding TikTokOcean Spray surprises Tik Tok star with a new cranberry-colored truck after his Fleetwood Mac video went viralInstagram/Monster Cereal SweepstakesA Monster of a sweepstakesTALKING POINTSWhat's your biggest social hot take that will cause a stir with other social media pros? Four digital strategies for “Always-On” e

  • 143: Bonus/Laura King, CorTalent

    143: Bonus/Laura King, CorTalent

    28/09/2020 Duration: 26min

    Arik interviews Laura King, a director at CorTalent - who manages the company's recruiting and business development - and a co-founder of Marketers'​ Community. She offers advice for your job search, the importance of LinkedIn, ways to stand out, networking tips and more.LINKSLaura KingCorTalentMarketers'​ CommunityMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

  • 142: Networking in a pandemic, comms planning, PR ethics

    142: Networking in a pandemic, comms planning, PR ethics

    16/09/2020 Duration: 48min

    In our September 2020 episode, we discuss:Email makes a comeback in internal comms (3:20)Facebook sets limits on ads (5:20)Microsoft's deepfake detector (6:30)Spotlight: Red Wing Shoes and #LaborDayOn (9:00)Communications planning advice (11:45)PR ethics (24:35)Networking in a pandemic (33:00  )QUICK NEWS & QUICK TAKESEmail is the most-used channel for employee messaging in pandemicFacebook to impose limits on number of adsMicrosoft launches a deepfake detector tool ahead of US electionSPONSOR EVENT"The Intersection of Ethics and Diversity and Inclusion"SPOTLIGHTRed Wing Shoes is doing something cool for Labor DayTALKING POINTSSome emerging themes to guide 2021 digital marketing plansCode of PR ethics? The gray area of communicating a point of viewMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA

  • 141: Bonus/Brands taking a stand

    141: Bonus/Brands taking a stand

    01/09/2020 Duration: 08min

    Arik examines the complex topic of companies and brands making the decision to take a public stand on politics and key societal issues.LINKSMost Loved Brands 2020Survey reaffirms consumers are serious about brands taking standsBest Buy says 30% of 1,000 new tech hires will be people of color or womenMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

  • 140: How to brag, our hills to die on, mixternal comms

    140: How to brag, our "hills to die on," mixternal comms

    13/08/2020 Duration: 59min

    In our August 2020 episode, we discuss:Instagram Reels (3:00)Cision’s State of the Press Release (5:50)Employee perspectives on COVID-19 (9:05)Spotlight: Country Time's bailout relief fund (13:25)Our "hills to die on" (15:10)The benefits of mixternal collaboration (28:55)How to brag better (35:45)QUICK NEWS & QUICK TAKESFacebook launches its new TikTok clone, Instagram ReelsLet’s be Reels! Can Instagram’s newest feature take on TikTok?We tested Instagram Reels, the TikTok clone. What a dud.Cision’s State of the Press ReleaseEmployee perspectives vary on COVID-19 as companies chart the next normalSPONSOR EVENTCareer Coffee: Creating and Energizing a Personal Advocacy NetworkSPOTLIGHTCountry Time launches littlest bailout relief fund for kids’ lemonade standsTALKING POINTSHot takes wanted: What's a marketing/advertising hill you're willing to die on?11 benefits of mixternal collaboration“Brag Better” by Meredith FinemanBrag Better: Master the art of fearless self-promotion.Brag Better x INGO: How to brag be

  • 139: The burnout is real, Facebook backlash, what consumers want from brands

    139: The burnout is real, Facebook backlash, what consumers want from brands

    23/07/2020 Duration: 46min

    In our July 2020 episode, we discuss:Edelman's Trust Barometer Special Report: Brand Trust in 2020 (3:40)What Black Lives Matter supporters want brands to do (4:45)What companies and employees are posting on LinkedIn (5:55)COVID-19’s impact on marketing (7:00)Spotlight: Arby’s audio tweets (9:05)The impact of the Facebook boycott (11:15)Andy Krall of Brandpoint (18:00)Reuters Institute Digital News Report 2020 (20:30)Preventing comms burnout (28:45)OPENINGCONVERGENCE Summit 2020QUICK NEWS & QUICK TAKESTrust Barometer Special Report: Brand Trust in 2020What Black Lives Matter supporters want brands to doCompanies continue to speak up as the conversation on LinkedIn shifts to injusticeFour points about COVID-19’s impact on marketingMINNESOTA PRSA EVENTThe Power of Language: Understanding Complexities when Communicating with Diverse AudiencesSPOTLIGHTArby’s audio tweetsTALKING POINTSFacebook's future keeps getting murkierFacebook has a PR problem, not a long-term revenue problemWalmart, McDonalds, and Geico

  • 138: Bonus/Marsha Pitts-Phillips, Minnesota PRSA

    138: Bonus/Marsha Pitts-Phillips, Minnesota PRSA

    25/06/2020 Duration: 28min

    Arik interviews Marsha Pitts-Phillips, the Diversity and Inclusion Officer for the Minnesota chapter of the Public Relations Society of America, and the president and founder of MRPP & Associates Communications. They discuss a variety of topics relevant to the communications landscape right now, including what companies are saying during this period of social unrest, the vulnerability of leaders, increasing diversity in PR and communications, and more.LINKSTown Hall (Video): Ethical Public Relations, Press Conferences, and Public Engagement During CrisisOther Town Halls from the University of Minnesota's Hubbard School of Journalism and Mass CommunicationsMinnesota PRSA helps establish National Multicultural Endowment Scholarship FundMarsha Pitts-PhillipsMRPP & Associates CommunicationsMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

  • 137: The impact of George Floyd, politics and PR, virtual job interviews

    137: The impact of George Floyd, politics and PR, virtual job interviews

    11/06/2020 Duration: 54min

    In our June 2020 episode, we discuss:The aftermath of the death of George Floyd and the communications aspects (2:30)Instagram's new payouts for influencers (12:00)How podcasting has weathered the pandemic (14:00)Muck Rack's "The State of Journalism 2020" (16:35)Spotlight: 'Your job seems too boring' (20:05)The impact of partisan politics on PR and comms (21:20)The return of the video news release (31:10)Preparing for virtual job interviews (37:40)QUICK NEWS & QUICK TAKESInstagram will (finally) pay influencersPodcasting: Connection and Community During QuarantineThe State of Journalism 2020SPOTLIGHT'Your job seems too boring'TALKING POINTSPartisan politics complicates PR and comms for businessAmazon’s TV package about warehouse safety puts an old practice back in the spotlightHow to make a good impression in a virtual job interviewMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORS   BrandpointMinnesota PRSA

  • 136: Bonus/Casey Hall, Lumberjack Social

    136: Bonus/Casey Hall, Lumberjack Social

    22/05/2020 Duration: 28min

    Arik interviews Casey Hall of Lumberjack Social. They discuss several trends in social media to pay attention to during the COVID-19 pandemic: Executive use of social media, brand journalism, Instagram, TikTok, pandemic-related content from brands, and Twitch.LINKSLumberjack SocialKey insights: Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and moreU.S. consumers are flocking to TikTokMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

  • 135: Disastertising, preparing now for normal, remote micromanagers

    135: "Disastertising," preparing now for normal, remote micromanagers

    07/05/2020 Duration: 53min

    In our May 2020 episode, we discuss:Cision's 2020 Global State of the Media Report (3:50)CEOs seeing record engagement on LinkedIn (5:20)The role of social during COVID-19 (7:50)Spotlight: Kaiser Permanente's TikTok win (10:10)Disastertising (12:55)Ideas to prepare for the pandemic rebound (24:50)Bosses who micromanage remote workers (30:35)QUICK NEWS & QUICK TAKESCision's 2020 Global State of the Media ReportCEOs see record engagement on LinkedIn during pandemicCEO social profiles critical comms tools during COVID-19Do The Right Thing: The role of social In COVID-19SPOTLIGHTHow Kaiser Permanente owned TikTok with its #OwnTheCurve COVID-19 campaignTALKING POINTSHow to advertise in a pandemicEvery COVID-19 commercial is exactly the sameLeading with action can reduce the risk of a COVIDwashing backlash26 ways to get ready for the rebound: A playbook for what to do right nowHow to deal with a boss who micromanages your work from homeMORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSu

  • 134: Bonus/GlobalWebIndex social media report

    134: Bonus/GlobalWebIndex social media report

    28/04/2020 Duration: 13min

    GlobalWebIndex Social media flagship report: The latest social media trends to know for 2020MORE INFORMATIONTheTalkingPointsPodcast.comApple Podcasts pageSpotify pageSubscribe to Arik's weekly emailSPONSORBrandpoint

  • 133: The reality and future of comms, the PESO model, imposter syndrome

    133: The reality and future of comms, the PESO model, imposter syndrome

    08/04/2020 Duration: 01h02min

    Thank you for listening. We understandably devoted most of our time in this episode to discussing various aspects of COVID-19 communications.Please take note of a Minnesota PRSA event you also may find helpful, that we mention toward the end of the show: "Communicating during COVID-19: A virtual town hall for communicators by communicators."In our April 2020 episode, we discuss:COVID-19: Observations (6:40)COVID-19: Internal comms (8:25)COVID-19: Brands and social media (14:25)COVID-19: Scott Severson of Brandpoint (22:15)COVID-19: The aftermath (24:45)COVID-19: Job hunting (29:05)COVID-19: Our last few weeks (34:10)The updated PESO Model (42:55)Imposter syndrome (47:15)Minnesota PRSA event: Communicating during COVID-19 (57:30)Spotlight: The Getty Museum's social media challenge (58:00)TALKING POINTS2020 Edelman Special Report on COVID-19People want to hear from brands during the pandemicWhen this is over: The comms community’s 10 hopes for the post COVID-19 worldPRSA resources for communicating in a time of

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