Winning With Shopify



Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Caroline Balinska has over 12 years experience in eCommerce and will dive deep to get the best advice, help, strategies and EPIC WOW knowledge from Shopify app creators, business and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!


  • The Key Tips To Growing And Selling Your Shopify Store!

    18/11/2022 Duration: 41min

    This week we have our good friend Ben Leonard back on the show!Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too.We also have some very exciting news, Ben is now an official Winning With Shopify coach and you can work directly with him through our Winning With Shopify Member's area which is coming very soon!In this episode Ben and Nick dive into the key tips to growing and selling a Shopify Store. They discuss what the main things a buyer will look at, what has changed this year in this space and what should merchants do differently when looking to scale and sell a business.EcomBrokers: you're interested in coming on the podcast or sponsoring the show, get in touch at We hope you enjoy the show!Support the show

  • You’re Loosing 8% Of Your Checkout Everyday And Didn’t Know!

    14/11/2022 Duration: 41min

    This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at, Richard Chapple! Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode, Richard shares his insights and knowledge of how you can grow your Shopify store and make more sales!We have some very exciting news for all our listeners today - Richard is very kindly offering a chance to win a FREE consultation with Richard and his team worth £5000! To enter all you need to do is follow this link and complete the form - the show

  • The Opportunity of Influencer Marketing in 2022/2023

    04/11/2022 Duration: 36min

    This episode is very exciting as we dive into Influencer Marketing!Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023.We hope you enjoy this episode and let us know what you thought of the episode at can check out Aspire at: https://aspire.ioSupport the show

  • Black Friday: Top 10 Tips To Scale Your Store

    28/10/2022 Duration: 28min

    Welcome back!This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday!Grab a coffee, your notepad and let us know what you think of this episode!Summary of episode:1. Make collections for the long term2. Don't de-value your brand3. Do collect as many new customers as your can4. Google Ads - increase budget early / build audiences5. SEO - plan ahead!6. Social - get aggressive & invest well7. Lead feeder - get signups for early access / exclusive dealsEven if they don't sign up, you've got their email!8. Be more agile than your competitors.If their prices are lower, compete or add more value.9. Have 'waves' of deals10. Get rid of old stock. It's the perfect time.If you want to get involved with the show, you can do so at winningwithshopify.comIf you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more

  • Get Your SEO Ready For Black Friday!

    21/10/2022 Duration: 48min

    Hello Everybody!This week on the show we are delving into how you can get your store's SEO ready for Black Friday and beyond!We have very special guest Thijs de Valk, CEO of Yoast! Nick and Thijs dive into what stores that don’t have big budgets can do to optimise their SEO, what the opportunities are for SEO this Black Friday & how merchants can make SEO last longer than just cyber weekend!We got a lot from this episode and we hope you do too!You can check out Yoast here - you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Support the show

  • Live Commerce - The New Channel You Can't Ignore

    17/10/2022 Duration: 43min

    On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce!Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can’t be ignored.Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond.We loved having Nick on the show - we learnt a lot from this episode about how to implement Live Commerce into e-commerce businesses and we hope you do too! You can check out Switcher Studio & Cartr here:Switcher Studio: you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Support the show

  • How to Maximise Your Conversions Rates This Black Friday!

    07/10/2022 Duration: 46min

    This week on the show we are discussing all things conversion rates! What they are, the struggles store owners face and how you can improve them! There is nothing more frustrating than visitors adding products to their cart but not converting. So, Nick is joined by Anthony and Nathan from 506 Shopify Apps to dive into why you might be struggling to convert your customers, and what you can do to fix that!Cartix App: App: you want to give Cartrix or EasyGift a go, they are offering a free month for any listener who installs either app. Simply contact them through the support channels and mention you heard them on the show to get the free trial!If you want to learn more about how you can grow you business through subscriptions, check out our episode with Upscribe and see more about them here - the show

  • The Importance Of Delivering A Powerful Subscriber Experience

    30/09/2022 Duration: 48min

    This week we are joined by Dileepan Siva. Dileepan Siva is the Founder and CEO of Upscribe enabling subscription eCommerce for fast-growing brands. Prior to Upscribe, he built growth teams for three B2B eCommerce startups all of which have been acquired and also led retail partnerships for Twitter Commerce as well as social commerce for eBay. Before entering the technology sector, Dileepan spent several years advising Fortune 500 CPG companies including PepsiCo, Unilever and others on emerging market retail strategy. In this episode we dive into:- What some of the most important aspects of building a compelling customer subscriber experience. - As well as discussing product development and consumer trends Dileepan is currently seeing in the space.  Check out Upscribe here: Support the show

  • Excess Holiday Season Inventory – Smart Business Or The Next Retail Crisis?

    23/09/2022 Duration: 43min

    On today's episode we are joined by Jill Liliedahl, Vice President from Inventory Planner to talk about holding excess inventory heading into the holiday season. With the increase of sales over the holiday season, a question that may be on entrepreneurs minds is preparing a lot of stock for the holiday season before hand a smart idea or could it have a detrimental impact on Ecom stores? Nick and Jill dive into the different strategies you could take over the holiday season, and the key secrets to helping you sell more and optimise cash flow.You can check out and start your 14-day free trial with Inventory Planner here - Support the show

  • HUGE MILESTONE - Episode 101 With An Exclusive 101 Of Our Most Popular Episodes With Nick!

    16/09/2022 Duration: 01h11min

    Last week was Nick's 100th episode! So this week, we are going to do something a little different. We have gone through the archives and hand picked some of our favourite clips over the last 100 episodes that we feel are most helpful to you. Grab yourself a drink, kick back and enjoy this nostalgic episode!Thank you for being on this journey with us, we have big things in store for the next 100. Support the show

  • How To Create Your Own Jewellery Brand With Gildform!

    09/09/2022 Duration: 45min

    This week on the show we are discussing how to create your own jewellery brand. The do's, the don'ts and everything in-between!We are joined by Karissma Yve, CEO and Founder of Gildform. Karissma started her career as a jewellery creator, launching her jewellery brand XENOPHORA that landed at Paris Fashion Week. She then went on to create Gildform to bring innovation to the jewellery industry so all creators can transform their ideas into reality with the help of innovative technology and manufacturing. In this episode Karissma shares her story, the advice she has for entrepreneurs wanting to start a jewellery business and insights of the industry!You can check out Gildform here - episode is brought to you by Inventory Planner. Start your 14-day free trial now at Support the show

  • Lightning Episode: Scaling a business from $5k to $12 million!

    02/09/2022 Duration: 20min

    Kicking off September with a Lightning Episode!Nick is off sick this week and he has lost his voice, so our Production Director, Byron, has stepped in as we didn't want to miss a week!In this episode, Byron is joined by Nathan Hirsch. Nathan is a lifelong entrepreneur and currently the CEO of EcomBalance and Outsource School. Before EcomBalance and Outsource School, Nathan founded in 2015 with an initial $5,000 investment, scaling it to $12 million in yearly revenue, and having it acquired in 2019!EcomBalance - episode is brought to you by Inventory Planner. Start your 14-day free trial now at the show

  • How To Ensure Your Business Strives In A Cookieless World!

    26/08/2022 Duration: 41min

    August is almost a distant memory but it has been a month full of amazing guests!To finish off a great month we are joined by Tom, the Co-founder & CEO of Jebbit and this episode is all about setting up your business for a cookieless world.Nick and Tom dive into what Zero Party Data is, how to make sure your business strives in a cookieless world and much more!Jebbit - the show

  • Augmented Reality in retail. The benefits, the consumer reactions and much more!

    19/08/2022 Duration: 37min

    August has been fun!Today, we are joined by Gaurav, Founder & CPO of Avataar Shopify app & other headless ecosystems. In this episode Nick and Gaurav discuss a variety of topics from Customer centricity and the complexity around consumer decisions, to the Global shift in consumer behaviour and the impact on businesses. They delve into Augmented Reality in retail: benefits, use cases, consumer reactions and much more!You can check them and their Shopify app out here - to get involved in the podcast? Enquire here! the show

  • Make Your First Million on Shopify - Top Tips To Get There Quickly!

    15/08/2022 Duration: 45min

    Make Your First Million on Shopify - Top Tips To Get There Quickly!On this episode, Nick shares his top tips to help you make your first million on Shopify! If you are planning to launch your store or recently launched your store and looking to grow, this is an episode not to be missed. Topics include finding the right products, testing the market, branding, running ads, email marketing and much more! Rising acquisition costs and the return to in-store shopping have eCommerce marketers double-clicking on their retention strategy. Now more than ever, brands need to focus on lifetime value. Yotpo is proud to announce Yotpo Subscriptions on Shopify, making retention easy and affordable for growing brands. Take 8 minutes, or less, to add a recurring revenue channel to your business. Download Yotpo Subscriptions from the Shopify App Store today to get involved in the podcast? Enquire here! the show

  • Keep Customers Happy & Engaged With Great Inventory Management

    05/08/2022 Duration: 28min

    This week on the show is a topic we haven’t discussed before and is all about how to manage inventory and stock!We get asked a lot of inventory related questions by the WWS community, so wanted to bring on Charles at EasyScan to share his knowledge on inventory management and 5 ways to make sure your inventory is setup for the long haul!If you are having issues with managing stock and inventory at the moment, this episode is not to be missed!Charles is the Product Manager at EasyScan, and has 5 years of hands-on retail experience, plus 7 years of software development, primarily focused on e-commerce. This has set him up perfectly to Product Manage the best Shopify inventory embedded app on the App Store, EasyScan: SKU and Barcode. EasyScan has an impressive 5/5 stars from over 43 reviews and is the No.1 go to super app for everything fulfilment and inventory management on Shopify.You can check out EasySan here: acquisition costs and the return to in-

  • Ep5: Building & Scaling a Mission-driven Brand with Bite!

    29/07/2022 Duration: 34min

    This week is our final episode of our Subscription series with Recharge. In this episode, our special guest is Lindsay who is the CEO & Founder of Bite. Bite is an incredible plastic-free sustainable business that is scaling rapidly with the subscription model!Lindsay discusses with Nick how the business was started, how the products are created, how she has implemented the subscription model to grow her business and everything that is involved with building a mission-driven brand!If you’re interested in how to build and scale a sustainable and mission-driven business, this episode is not to be missed!You can check them out here: in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.comWant to get involved in the podcast? Enquire here! the show

  • EP 4: The Past, Present And Future of Subscriptions with Recharge

    22/07/2022 Duration: 43min

    For our fourth part of our Subscription series with Recharge, we are joined by Ruoting Sun, VP of Product Marketing at Recharge to discuss the value of subscriptions, building SMS into your business and how to increase customer retention. Also Nick and Ruoting discuss how e-commerce and Shopify’s evolution since the pandemic and predictions of the future e-commerce subscription space.Interested in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.comWant to get involved in the podcast? Enquire here! the show

  • EP 3: Keap Candles - How Subscriptions & Bespoke Customer Service Built Their Shopify Store

    15/07/2022 Duration: 45min

    This week we have Stephen Tracy, Founder of Keap Candles on the show to continue our Subscription series!In this episode Stephen shares how he has built a striving business through the subscription model and created long-term genuine relationships with customers. Nick and Stephen also discuss topics such as meeting consumers where they are, the importance of building a thoughtful customer portal and building a brand story that turns customers into advocates.You can check out Keap here and get 10% off using the code 'Winning' for 10% off - in building subscriptions into your business? Check out how can help Recharge here: Want to get involved in the podcast? Enquire here! the show

  • EP 2: Building a 7 Figure $ Shopify Store - The Story of How Bumpin Blends Made It Happen!

    08/07/2022 Duration: 47min

    This episode is not to be missed - We are joined today by Lisa Mastela - Founder & CEO of Bumpin Blends!Lisa has a fantastic story of how she started Bumpin Blends and bootstrapped it to 7 figures! Nick and Lisa delve into how she runs an almost entirely subscription-based business, how the predictability of subscriptions can be beneficial for customers & the business, creating a community beyond your product and lots more! Check out Bumpin Blends below and Lisa has given all Winning With Shopify listeners 20% off ANY Bumpin Blends bundle with code: WINNING in building subscriptions into your business? Check out how can help Recharge here: rechargepayments.comWant to get involved in the podcast? Enquire here! the show

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