Winning With Shopify

This week we are joined by the one and only, Tyler Farley from Better Than Belts.Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since. Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors. If you are wanting to learn how you can convert more website visitors, this episode is for you!Key takeaways:0:00 Introduction1:42 Better Than Belts8:45 The Future of Hats10:14 How To Talk To Your Customers13:54 How e-commerce companies are using Learning Videos15:42 In the Elevator With Alia16:34 Try Your Best: An Alternative to Alia17:18 Google Metric ROI22:31 How to Manage Data effectively29:04 Shopify's Listening to the Majority30:40 How to Get More Feedback From Your Customers34:24 90% of VC Money Goes to Meta and Google38:32 How To