Winning With Shopify

This week on the show, we are joined by loyalty expert, Jason Leader.Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more!If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you!Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/winKey takeaways:0:00 Introduction1:54 About this episode4:17 Two Things to Know Before Launching a New Loyalty Program7:02 The things to avoid when launching a loyalty program 10:50 How To Ask Customers the Right Questions15:13 Loyalty Programs that are working well22:21 How to Manage the Sales Cycle26:17 Acquisition Cost of a New Customer27:11 How much can you discount?31:06 The Key to Loyalty Email Segment