Winning With Shopify

Informações:

Synopsis

Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Caroline Balinska has over 12 years experience in eCommerce and will dive deep to get the best advice, help, strategies and EPIC WOW knowledge from Shopify app creators, business and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!

Episodes

  • Building Customer Trust and, Therefore, Revenue - Exclusive Interview With Trust Pilot

    26/02/2021 Duration: 44min

    10% Off Trust Pilot:https://marketing.trustpilot.com/partner-success?utm_source=Digitalworkshop&utm_medium=pa[…]_requestdemo_all_0519&partner_account=0010N00004BOywoQADPart 2 of our series on building customer trust, with the experts in this field - Neil Bayton from Trust Pilot.Nick & Neil talk about how to build trust, why Trust Pilot is a good resource to build customer trust, run focus groups without running focus groups and how to really stand out on Google (both Ads and SEO)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Building Customer Trust With Shopify+ Store Fairfax & Favour

    19/02/2021 Duration: 41min

    This is the first part of our new series on building customer trust, featuring lots of special guests and in partnership with a free guide that's been provided by Brightpearl. This week we caught up with Marcus from Fairfax & Favour.Marcus is one of the founding directors and absolutely swears by both Brightpearl and Shopify Plus in building his business. Nick and Marcus discuss many topics, including how they build trust with customers, how they learn more about their customers and, ultimately, how they engage with their customers.https://www.fairfaxandfavor.com/https://www.brightpearl.com/https://www.brightpearl.com/ecommerce-guides/10-ways-to-build-trusthttps://justaskparker.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Bonus Episode: Things To Avoid If You Want A Successful Shopify Store

    12/02/2021 Duration: 36min

    This week, something a little different! Nick and Byron, from the Parker team, talk about some of the biggest mistakes that they regularly see Shopify stores making. This ranges from branding and positioning, through to customer journey and some of the technical pitfalls in running a Shopify business.They share some amusing case studies, some do's and dont's, and even the things that you should, therefore, focus your time and efforts on. Tune in next week for a brand new series with Brightpearl, a popular Shopify store and Trust Pilot. It's all focused at how to build trust on your Shopify store!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Buddy Brands - How We Built Our Shopify Business

    08/02/2021 Duration: 46min

    This week nick caught up with Trevor from Buddy Brands. They've built an interesting business and through some very insightful questions, Nick unpacks how it all came about.As always, we included lots tips on marketing, things to avoid...etc.Check out their sites:https://buddyrest.com/https://naturaldoggie.com/https://scanshop.io/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Success Story: Growing A Shopify Business With Deliciously Guilt Free

    29/01/2021 Duration: 01h06min

    This week, Nick caught up with an incredibly interesting business - Deliciously Guilt Free. Low carb, Keto Diet CAKES. Yes, DIET CAKES!They have a whole range of products, from Low Carb Keto brownies to all your delicious favourites.This week's show really was a whistle stop tour of everything. From mental breakdowns, managing family life & business whilst being involved in politics, to buying a cafe / commercial kitchen. What a rollercoaster Dan has been on and he's only just getting started.Most importantly, they talk about how Dan grew his store using Shopify. From the quick tips and tricks to the really deep 'why did we get out of bed this morning' questions.Check out their store:https://deliciouslyguiltfree.com/Dan also runs his own podcast, which can be found here:ttps://podcasts.apple.com/gb/podcast/uk-low-carb/id1503692518Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • BONUS EPISODE - Your Page Speed Could Be About To Kill Your Business!

    22/01/2021 Duration: 26min

    Page speed is a huge topic in e-commerce, especially for SEO. In May 2021, it's going to become an even bigger topic and, therefore, and even bigger killer of SEO performance.As SEO experts, we are duty bound to respond and support you through this. Starting with this free podcast episode that unpacks what affects page speed and how to do some DIY to it yourself, we are here to help.Today's episode covers a huge range of things that affect page speed. Some you can do yourself, some will need the assistance of a developer and others may require you to have a re-think of your theme and website design.Either way, customers and Google are requiring faster and faster websites, so don't get left behind.DISCOUNTED! Check Out Our expert Page Speed Improvement Package:https://www.winningwithshopify.com/pagespeedSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Rare Tea Company - Growing an Ethical Business With Shopify

    15/01/2021 Duration: 49min

    This week, Nick caught up with Henrietta Lovell, Founder of Rare Tea Company and also known online as the Rare Tea Lady.They discussed a huge range of topics, from driving sales through their Shopify store through to how they're changing the world through the way that their business behaves.https://rareteacompany.com/https://www.instagram.com/raretealady/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • EXCLUSIVE SHOPIFY INTERVIEW! —> Jaw-Dropping Black Friday Statistics and Roadmap Thoughts For 2021

    18/12/2020 Duration: 43min

    To finish off the year, we have Tim Sumner from Shopify Plus on the show to talk about how it's all gone. Tim was kind enough to share some hugely insightful statistics around how Black Friday  Cyber Monday went. The big question - who turned over my money; Shopify or Amazon? There are lots of exciting new feature son the horizon for Shopify which Tim shared in some detail, as well as his own personal thoughts for 2021. They also had a chat around how some of the larger retailers are moving to Shopify Plus and what gets a good store going in the first place. You can check out the Shopify Plus offering here: https://www.shopify.com/plusSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

  • PPC Ep 4 - Scale Your Growth With Pinterest Advertising, With Pinterest Guru Nina Kolari

    11/12/2020 Duration: 38min

    Pinterest can be amazing for a website. Thousands of free users per week, super-visual and it works like a search engine. Competition tends to be low but the audience is growing significantly.However - have you every thought of advertising on it?This week our host, Nick Trueman, caught up with Pinterest expert Nina Kolari. Nina's worked with Pinterest for years, runs courses and services a number of ecommerce businesses on this channel.Listen in for free and don't forget to subscribe!Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Ep 3 - Growing Your Shopify Store with Facebook Ads

    04/12/2020 Duration: 38min

    On this weeks podcast, our host, Nick, welcomed back Facebook advertising expert Kevin from Voy Media. They discussed: - Getting started on Facebook Ads- Acquiring customers from it - The types of advert copy & content you need - Tracking - How to set your targeting - What lookalike audiences can do for you - And much more! Contact Kevin: https://voymedia.com/ Contact Just Ask Parker: https://justaskparker.com/ Contact Nick's Team in London: https://spec.digital/ Tune in every Friday for new episodes on the podcast! Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • PPC Ep 2 - Building Great Revenue From Google Shopping With Becky Hopkin, a Google Shopping Expert

    27/11/2020 Duration: 41min

    Google Shopping is the BEST way to get cracking with PPC advertising. Before someone clicks, they’re fairly qualified having seen the price, picture, title and seller. Therefore, conversion rates tends to be VERY POSITIVE.This week our host, Nick, caught up with Becky Hopkins from Digital Gearbox - an expert team of Google Shopping gurus. They discussed how to get started, how it all works and to really drive growth.https://digitalgearbox.co.uk/https://spec.digital/Check out our Shopify marketing agency services:https://justaskparker.com/If you haven’t already, make sure you subscribe and review us on your podcast app. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • PPC Ep 1 - Google Ads Masterclass With Pamela, Ajala Digital

    20/11/2020 Duration: 44min

    In this weeks episode, Nick caught up with PPC expert Pamela Wagner from Ajala Digital: https://www.pamelawagner.marketing/ They spoke about the Google Advertising universe, from Search campaigns on Google itself to Display, YouTube, Retargeting, Lookalike audiences...etc. Most importantly, they covered where you should start, things to avoid and how to measure success. Feel free to reach out to Nick's team in London (UK) at Spec if you want any support on the PPC or SEO side of things: https://spec.digitalSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Going International on Shopify - Special Guest, Tim Richardson

    13/11/2020 Duration: 34min

    The world is getting smaller and ecommerce is leading the way. With international delivery, remote fulfilment and planes carrying goods 24/7, there's never been a better time to take your store international.This week, Nick caught up with Tim Richardson from We Make Websites - one of the UK's leading Shopify agencies and a close friend of Nick. They talked about the practicalities of going international and what you need to consider to get it right.To contact Tim:https://www.linkedin.com/in/tim-m-richardson/And check out his podcast:https://anchor.fm/yourbasketisempty/episodes/Agency-Side-Series-Adam-Clarke--General-Manager-EMEA-at-Reload-Digital-em9rltSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Ep 4 - Exclusive Interview With Dan Nephew from Lovepop (Shopify Store). What's changed during Covid?

    05/11/2020 Duration: 43min

    Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week, Nick interviewed a Shopify Store - Lovepop - about what changes they are making to respond to new shopper behaviour, expectations and spending habits. Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Ep 3 - Exclusive Interview With Kwame Ferreira from BondTouch (Shopify Store). What's changed during Covid?

    30/10/2020 Duration: 38min

    Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week, Nick interviewed Kwame Ferreira from Bond Touch. Kwame Ferreira is CEO of Bond Touch, a unique Touch Bracelet manufacturer innovating technology that allows you to be together, even when you’re apart.'  They spoke about what changes they are making to respond to new shopper behaviour, expectations and spending habits.Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Ep 2 - Growing Your Shopify Store During & Post Covid. An interview with Sara Arthrell (Brightpearl)

    23/10/2020 Duration: 49min

    Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week Nick caught up with Sara Arthrell. An expert in the ecommerce space, Sara, is obsessed with understanding and finding solutions to the challenges facing modern retailers. They discussed: The importance of future-proofing post Covid! Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months

    16/10/2020 Duration: 47min

    Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and technology disruption. They discussed: How shoppers’ spending habits and buying behaviour will change over the next 12 months --> what does this mean for retail?Andrew & Nick discussed Covid, what's happening in the retail world and what you, as a Shopify retailer, can do about it. One of the biggest things covered is the opportunities that are presenting themselves at the moment for online Ecom businesses. Shops are quiet or closed, so now is the time for you to really drive your store growth! Get your free report now: https://www.brightpearl.com/winnersandlosers Code: BRIGHTPEARLCheck out Brightpearl: https://www

  • Episode 101 Special - With a Surprise Guest!!

    09/10/2020 Duration: 33min

    This weeks podcast is our very special 101 episode celebrating with a number of surprises! Carolines Top Five Episodes:How To Get Other People To Sell Your Products with Brett Owenshttps://www.buzzsprout.com/171554/3253546How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greefhttps://www.buzzsprout.com/171554/2956984The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewishttps://www.buzzsprout.com/171554/2372255Taking Your Images to the Next Level - Pixc Founder - Holly Cardewhttps://www.buzzsprout.com/171554/2417927The Best Email System For Shopify Stores with Rytis Laurishttps://www.buzzsprout.com/171554/1095200Profitable Pins- How to get free traffic from Pinterest With Nina Kolari:https://www.buzzsprout.com/171554/1039438Nicks Top Five Episodes:Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!https://www.buzzsprout.com/171554/4524980Google Ads vs. Facebook Ads - The Big Debate!https://www.buzzsprout.com/171554/4424114Entertainment Thinking With Marketing Gur

  • SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand

    02/10/2020 Duration: 45min

    So you optimise your site, but how do you REALLY build trust and brand awareness? In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more. Tune in next week for a very special episode 101 celebrating with a number of surprises! https://stafferton.co.uk/ Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • SEO Part 3b: Content Optimisation Todo List

    25/09/2020 Duration: 45min

    A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on what to now go and optimise? So this week, Nick shares his top things you should be optimising, how and why they're important. Remember to subscribe and show your support the show! Support the show (https://www.facebook.com/groups/WinningWithShopify/)

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