Winning With Shopify

This week we are talking to Content Creator and Influencer, Rachael Levine from Tripping Millennial.Rachael & Nick discuss how to start a business on Youtube, How To Work With Influencers, How long you should be working with Influencer’s for, how to get more out of working with content creators and much, much more!If you’re curious to know the do’s and don’t of working with Influencers, this one is for you!Key takeaways:0:00 Introduction1:46 Rachael on Tripping Millennial2:14 Tripping Millennial on Taking a Gap Year3:49 In the Elevator With Rich People5:44 How to Start a Business on YouTube?6:44 A Content Creator or an Influencer?8:46 How to Find The Right Balance Between Influencing and working11:14 How To Work With Influencers13:06 How Long Term Do You Want to Work With a Brand?14:38 How to Get More Out of Content Creators17:35 Celebrity Influencers on Paid Content19:10 Have You Worked With Influencers?25:15 The Do's and Don'ts of Working With Brands26:47 How To Get Your Money Back From a Bran

This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!Key takeaways:0:00 Introduction2:24 How Afluencer was created4:54 The evolution of affiliate marketing8:16 How to choose and reach out to the right influencer13:10 How to adjust your strategy with influencers during peak season18:34 How to work influencer marketing into your channels24:47 The formula to working out the rate to pay Influencers28:01 How to avoid paid follower profiles33:28 How to avoid things going wrong with Influencer Marketing36:17 The expectation of Influencer MarketingIf you&

If you are looking to create an email marketing strategy that works and learn how to develop your brand’s tone of voice, this episode is not to be missed! In this episode we are joined by Clay Imports, who offer an authentic selection of handcrafted tiles and home goods consisting of high-quality materials and sustainable designs.The CEO, Nick, and Head of Growth & Marketing, Jeanne, join us to share their expertise in building and scaling a show stopping brand.We discuss; sourcing products, how to effectively create and distribute marketing content, segmenting customer audiences, how to get repeat orders from customers, the importance of telling a story, and how to create an email marketing strategy that works!Key takeaways:0:00 Introduction2:35 About Clay Imports5:14 Sourcing products6:37 How to effectively create and distribute marketing content to build a loyal fan base.10:24 Knowing and segmenting customer audiences14:26 How to get repeat orders from customers17:55 The importance of telling a story19

This week on the show we are joined by Dr Stephanie Schull, the Founder of KegelBell.Stephanie shares her story of creating and taking a product to market in the medical space with very little investment. She shares how to market a business on a budget and how you can build and leverage a community through email to help take your business to the next level.Key takeaways:0:00 Introduction2:32 About Dr Stephanie Schull and KegelBell4:36 Creating a product and learning along the way7:02 What channels KegelBell started marketing on10:06 Optimising a welcome email series12:35 Delegating to other people16:03 Producing video content on a budget23:38 How the KegelBell brand was created29:58 Figuring out how to upsell and increase lifetime valueSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https:

This week we are joined by Mike Traynor, Wine Specialist and Founder of Traynor Vineyards!Mike shares his journey of being in the wine business for the last 25 years, and how he evolved his business into online commerce in a big way via Shopify during Covid.Now, Traynor Vineyards do a lot of business via their Shopify store, Mike shares creative ways to grow your email marketing list and engage with your community through multiple channels. Key takeaways:0:00 Introduction2:08 About Mike Traynor & Traynor Vineyard4:45 Managing wine inventory levels7:19 The power of storytelling in marketing12:30 How Traynor Vineyard hires the right talent14:13 Leveraging Shopify POS in-store15:46 Effective ways to build a newsletter list18:02 Traynor Vineyard’s email strategy20:58 Getting creative with selling through multiple channels25:27 Creating a membership for your business34:17 How Traynor Vineyard prepares for peak seasonsSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementar

Have you acquired new customers but struggling to get them to buy again? Then this episode is for you! This week we are joined by Alex Fell, the co-founder of Barc London, a luxury pet goods & apparel Shopify store.Alex shares his insights and learnings how he overcame the learning curve when first starting out, how to choose the right help for your business and how to increase customer lifetime value through email.Key takeaways:0:00 Introduction1:50 About Alex & Bark London3:14 What’s the difference between online & in-store commerce?7:02 How to overcome the learning curve when starting out?8:50 Choosing the right help15:12 How to increase customer lifetime value 33:20 How Bark London is maximising the Seguno platformSeguno are offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.

This week we are joined by Kristen Baileys, the founder of Bake Eat Love. Kristen’s energy and passion for her business & digital marketing is infectious and she shares all of her insights and hidden gems on how she has grown her business through email marketing! Give this episode a listen if you are wanting to engage more website visitors and keep the conversation going with customers! Key takeaways:0:00 Introduction2:23 About Kristen & Bake Eat Love8:00 How Bake Eat Love got off the ground12:10 Creating Business Partnerships19:40 How to convert visitors into subscribers22:51 How to make email flows conversational31:31 Segmenting email audiences33:41 GiftingBake Eat Love - bakeeatlovebox.comSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyI

This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand!We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed!Key takeaways:0:00 Introduction3:06 Why Sonya created Dog & Boy9:52 Accepting who your target audience is12:42 The truth of running a business15:11 Dog & Boy Email Strategy28:20 Using the Seguno Shopify App32:21 Knowing your audience35:44 How to approach Black Friday without devaluing your brandDog & Boy - https://dogandboy.com/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podca

“65% of consumers plan to do all of their shopping before Black Friday / Cyber Monday!”This week we are joined by the extremely knowledgable and all round great guy, Brian Krug, who is the Customer Success Lead at Seguno.In this episode Brian shares his insights into how you can maximise your sales throughout the Black Friday Cyber Monday period via email, and why you should start preparing now. If you’re looking to make the most of maximising Black Friday Cyber Monday this year this is an episode for you!Key takeaways:0:00 Introduction2:47 Brian’s background & journey so far4:32 The pro’s and con’s of a small business7:28 Why start to think about BFCM now12:57 What you should be doing today to prepare16:08 Doing things differently this BFCM20:48 Timing & personalising your promotions correctly35:20 Building your welcome series43:15 Get your free email strategy sessionSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing

“I would rather they didn’t get my emails!”This week we are joined by the founder of Total Sports Enterprises, Todd Murphy.Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed!Key takeaways:0:00 Introduction2:31 About Total Sports Enterprises3:15 Creating a USP6:13 Do you need to segment audiences?7:28 Frequency of emails11:05 How to create enough content for emails13:18 When to discount products and offer promotions15:07 The process of creating efficient email content19:40 How to grow email lists22:20 How seasonality effects marketing your brand26:03 How to approach growing into a new market29:48 Advice to other Shopify stores about email marketingSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winni

This week is all about email design with the awesome Katherine from Seguno!Nick and Katherine discuss the importance of email design in marketing, email templates that work, and trends in email marketing right now. If you need help with designing your emails and converting more customers, this episode is not to be missed!Key takeaways:0:00 Introduction2:19 About Katherine3:32 How important is the design of an email in email marketing?6:02 How to create GIFs12:06 How to come up with good content for Email Marketing15:35 What comes first, the design or the message17:55 Where to start with creating content ideas30:15 Email templates that work35:43 What are the trends with email marketing right now39:44 Get in touch with KatherineSeguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtu

In this episode we are joined by Jonnie who has co-founded the awesome Shopify business, Toast’d!Jonnie shares his story and knowledge following an impressive career in marketing, and shares his top tips on how you can grow your Shopify store through email marketing!Key takeaways:0:00 Introduction2:18 About Jonnie & Toast’d5:45 Working with family & building a team8:32 How to generate email subscribers13:36 The difference of prospects and customers15:28 Creating the right emails for the right audience24:25 3 things to help develop your brand and marketing message34:47 How to retain customers42:59 What other things you can do to drive more revenueCheck out Toast’d - https://toast-d.co.uk/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstag

This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno!Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed!Key takeaways:0:00 Introduction1:39 About Chris & how KillaVanilla was founded9:05 Competitive edge and regulations14:50 What is KillaVanilla’s email strategy?21:04 Building brand sentiment through customer reviews24:48 How Chris got involved with Seguno29:30 The power of email30:54 Email automations you must prioritise36:45 When to use discounts38:50 How does omni-channel marketing work for KillaVanillaKillaVanilla: https://killavanilla.com/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https

This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!Key takeaways:0:00 - Introduction2:27 - About Rob Avery7:14 - Using stories for Marketing Content9:04 - Segmenting audiences for Email Marketing15:35 - Coupling marketing with operations22:00 - How NEXT FPV started in Email Marketing26:05 - The development of Email Marketing for NEXT FPV31:01 - How do you personalise branded emails?32:00 - Aligning Email Marketing with other channels39:04 - Now you’ve planned email segmentation, what’s next?Next FPV: https://www.nextfpv.com/Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.Website: https://winningwithshopify.com/Yo

This is the first episode of a very exciting series all around email marketing! We are joined by email marketing legend and Founder of Seguno, Chris Geiss.Chris and Nick discuss where you should start with email marketing, how email automations can generate you sales in your sleep, creating content ideas for email and much more!Key Takeaways:0:00 Introduction 1:46 3 Fun facts about Chris and Nick5:44 About Chris Geiss & Seguno9:45 Why another email platform?11:26 How does Seguno stand out from other email marketing platforms?13:41 Where you should start with email marketing 21:18 How it negatively impacts your brand when email flows don’t work23:23 When should you bring a pop up window to capture email?30:17 Finding your brand tone of voice in email31:22 Is there a danger with automation?34:24 How to create content ideas for email40:40 Does longer email automation flows still work?Seguno: https://www.seguno.com/Connect with Chris: https://www.linkedin.com/in/cpgeiss/Website: https://winningwithshopify.com

This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!Key takeaways:0:00 Introduction1:06 About Dom McGregor2:23 How social media has changed and the challenges brands face today 5:19 What to look for in a brand when acquiring a Shopify business8:05 The opportunities from omni-channel marketing11:12 The evolution of social media platforms16:11 What platforms to start on when starting out23:51 How to get brand messaging and content rightFollow Dominic here: https://www.linkedin.com/in/dpjmcgregor/Fearless

This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!Key Takeaways:0:00 Intro1:36 About Marin3:50 Foundations of a successful Shopify store6:18 What channels you should be using for paid social advertising10:46 Creating compelling marketing campaigns20:22 Paid social strategies you should consider24:48 How much to put in each marketing channel28:50 Calculating Customer Attribution38:20 Thoughts on Meta’s ThreadsMarin’s Twitter - https://twitter.com/IstvanicMarinInspire Agency -  https://inspiredigitalgroup.com/Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the sh

For Week 2 of our Social Media Series we are joined by the lovely Janis Thomas, Managing Director of the e-commerce brand, Look Fabulous Forever!Janis shares an insight into their social media marketing strategy, how they amassed over a million views on a single video, how they have grown their social media presence and turning followers into customers!If you are looking to grow your brand’s social media presence to scale your business, this episode is not to be missed!Key Takeaways:0:00 Intro1:19 About Janis3:40 What channels Look Fabulous Forever are using & why7:26 How to grow your social channels10:10 Finding out what content to create12:10 The stats to look at when analysing content16:22 How to create an engaging customer survey19:27 Converting followers into customers24:30 How to allocate budgets for different stages of the marketing funnel34:06 How to use CRM and the data40:17 The future of Social Media Marketing for Look Fabulous ForeverJanis Thomas - https://www.linkedin.com/in/janisthomas/Look F

This week is our first episode of our social media series!We are joined back by the brilliant, Ben Leonard, to share his experience starting and scaling brands and what social media channels you should be focusing on in 2023.Ben & Nick cover how to work out where your target audience is, cutting through the noise, creating social content ideas, how to attribute revenue to social, and much more!You can reach Ben here - https://www.benleonard.pro/Key Takeaways:0:00 Intro1:25 About Ben3:38 The social media channels brands should consider in 20237:04 How to work out where you target audience is9:35 How to increase customer engagement23:15 How to streamline the process26:29 Cutting through the noise on social media33:00 How to attribute revenue to social40:20 How to create social content ideasWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifySupport the show

We're sorry it's late!There has been a lot of uncertainty around Google Analytics with the discontinuation of Google Universal Analytics on Friday and the move to GA4. So, due to popular demand, Nick dives into the details of GA4, what’s good about it, what’s bad about it, how to set it up on Shopify and the new opportunities GA4 presents! We hope you enjoy the episode and Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!0:00 Introduction1:48 GA4 & the changes to expect4:25 What’s bad about GA47:49 How customer attribution works16:50 How to set up GA4 on Shopify20:48 Reporting in GA423:47 Comparing data in GA429:50 Looker Studio reporting31:00 UTM tracking codes36:41 What’s good about GA445:55 The new opportunity from GA4Website: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com