Winning With Shopify



Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Caroline Balinska has over 12 years experience in eCommerce and will dive deep to get the best advice, help, strategies and EPIC WOW knowledge from Shopify app creators, business and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!


  • Need Sales? Use The Power Of Video To Convert More Traffic Into Sales

    18/02/2020 Duration: 49min

    Joel Ong is the Founder and Video Strategist at Tape Your Time, a Video production and consulting agency based in Singapore which helps brands grow and build deeper relationships online by leveraging video assets to present their story authentically and scale their time, money and connections. How Video Can Help Ecommerce SalesHow to build a Storybrand and understanding the power of storytellingHow Video Builds Trust, Authenticity and Growth for BusinessesHow a brand story video establishes you as an expert and thought-leader in your space with an interview and visual storytelling that resonates and earns a customer’s trust and respect/You both educate and empower them by sharing what sets your business apart.Can you give some examples of eCommerce store that work and doesn’t workProduct based videos - how long what to put in themI told you about a store who spent $15,000 on videos for his niche or one-off products. Let;s talk about BAD video ideas.3 examples - llama, earphones, helmets as knitted hats - test

  • 3D images are the future of the Shopify store CEO of Spase Sahil Gupta

    10/02/2020 Duration: 30min

    Today we talk to Sahil Gupta. He is the CEO of Spase which creates airmodels. He previously worked for companies including Tesla and Microsoft, and graduated with degrees in Computer Science and Economics from Yale.   What we cover:What are airmodels?What products is this best for?Can you give some case studies clients How did Spase begin and why did you start it?What do you see happening to AR in a few years?What makes Spase different from working with independent artists?What impact will airmodels have on my store?Are there any limits to things that can be modelled?How do I load the airmodel in my store?Recommendations: Adobe DementionSocial Media: sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eComm

  • A Day in the life of a Shopify Merchant - 14 Day Challenge! The habits for true success!

    03/02/2020 Duration: 54min

    I want you to do this for 14 days and tell me what happens! Join the challenge by signing up for FREE for and then access the Inner Circle FB group for the 14 day habits challenge.The 8 tasks you must do EVERY DAY + 2 weekly tasks for TRUE success! In less than 3 hours a day (Less than 2 hours if you hire a team member) First you need to have your basics done- Customer avatar, 3-month marketing plan, 3-month content calendar, Profit and KPIs… What I am about to share is about running your business efficiently.  YOU MUST: Set an alarm for EACH task and STOP at the max time!Why? It gets you working faster. And each day you will get faster!A little each day goes a long way. Once a week look over your 3-month marketing plan, are you on track? Have you implemented all you need to? (5 mins)Once a week look over your content calendar what is due for next week in general? (5 mins)Customer Service (5 mins -1 hour)Analytics - Last 7 days | Yesterday | Last 90 days (10 mins)Email Analytics (5 mins

  • Understanding influencer diversification and the future of TikTok with Kaila Yu

    27/01/2020 Duration: 16min

    Kaila YU – The Holistic Approach To Working With InfluencersI am so happy to announce the return of Kaila Yu on today’s episode of Winning with Shopify! I sit down with Kaila for the second year in a row at our Social Media Influencers Online Summit! Kaila is a WEALTH of influencer knowledge and will take us through the changing nature of social media landscape, influencer diversification and platform usage. Kaila has tons of tips and brings a unique perspective to the Podcast this week.  As the co-author of the best-selling book 30 Day Travel Challenge, Kaila is a seasoned travel & food writer and appears in a regular television travel segment for FOX news. She is the founder of two extremely popular women’s travel blogs titled, “Kaila Yu” and “Nylon Pink”. She is also a writer for various other travel, food and news outlets such as VICE, Extra Crispy, Fodors, The Matador Network, Skyscanner, FWT Magazine and many more! Today we are focusing on emerging social media platforms such as TikTok, how influenc

  • Find Your Secret Influencers - David Perry - CEO, Co-Founder, and Developer at Carro

    20/01/2020 Duration: 19min

    We are excited to shine a spotlight on another amazing Speaker/Presenter from the Social Media Influencer Summit! Today we’re talking with David Perry who is an expert developer in the gaming industry. David has created multiple successful companies and games, including Aladdin, The Matrix, The Terminator and Teenage Mutant Ninja Turtles. David is wildly successful, with his last two companies being acquired by Sony PlayStation and Atari. He’s won a Development Legend Award. He's spoken all over the world at conferences and universities, even on the cherished TED stage! We’re excited to have him on the podcast to talk all things eCommerce and get his unique perspective on the industry. David is going to talk about his career, how to be innovative in today’s eCommerce space, the intersection of modern influencer marketing and eCommerce! I’m only covering some of the key takeaways and highlights here in the email. Be sure to go and listen to the full podcast with David over at

  • How a Health Brand Uses Influencers - Shopify Store Owner - Angela Wright

    14/01/2020 Duration: 13min

    Today on the Winning with Shopify Podcast, I sit down with Angela Wright for one of my favorite interviews from the Social Media Influencers Online Summit! Angela is a jack of all trades and she is truly making a difference in the world. Angela is an integrated health activist, educator, and humanities & business strategist. Her pragmatic approach starts with evidence and proven science to guide her as she develops her products and business. Don’t miss out on our powerful conversation about how to engage your audience to collect impactful testimonials and reviews.  Angela is an extremely successful serial entrepreneur, having been involved in business, service and tourism for four decades. As the co-founder of Get Your Boom! Back, Angela produces unique dietary supplements with unique benefits. These regenerative formulas with genuine ingredients at the right dose are not just created for optimum nutrition in an increasingly toxic world. Angela is here to share all her expertise on the supplements and hea

  • Taking Your Images to the Next Level - Pixc Founder - Holly Cardew

    06/01/2020 Duration: 27min

    In our first episode of Winning with Shopify for 2020, I sit down with Holly Cardew for the second year in a row at our Social Media Influencers Online Summit! If you missed her last year, be sure to listen this time and you won’t be disappointed. Holly is the founder of Pixc, a company that helps eCommerce stores optimize their product content, increase their online sales ad automate the repetitive tasks within their business. Since starting Pixc, Holly has hired over 400 freelancers, built a distributed team and is excited about the evolution of HR with the rise of Artificial Intelligence. Holly has an extensive background in building eCommerce stores and marketplaces. She has worked with various international companies to help build their online brand presence. And her success and dedication even landed her on the Forbes 30 Under Asia list for an emerging entrepreneur to watch in the eCommerce and retail space. I am so excited to share my interview with Holly where we focus on images. Images are the main e

  • The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis

    30/12/2019 Duration: 17min

    With just 2 days left in 2019, we are featuring another fabulous expert from the Social Media Influencer Summit on our Podcast! I’m so excited to introduce you to a very special guest, Danielle Lewis. Danielle is the CEO of Scrunch, a very popular multi-channel influencer platform that is used around the globe. Scrunch provides data and analysis tools for influencer marketing as well as marketing solutions for brands, with over 20 million users globally! Danielle is a fabulous speaker and an important voice in the influencer marketing space.  Danielle is going to talk about her company and how influencers interact with Scrunch as well as other brands. She will cover all Scrunch features, best practices and common questions. There are so many different topics to discuss on this week’s episode, so but sure to log in and listen to the full podcast with Danielle here: You can sign up today for free and you’ll get three days full access! Can't wait to see you all in 2020!Que

  • Both Sides of the Story - Shopify merchant and Influencer - Alexandra Jimenez

    16/12/2019 Duration: 32min

    Another episode of highlights from the Social Media Influencer Summit makes this episode of Winning With Shopify jam-packed full of knowledge from our friend of the show, Alexandra Jimenez. She joins us again this year to talk about both sides of the story, being a social media influencer and owning a Shopify store as a merchant.Alexandra Jimenez is the editor-in-chief of Travel Fashion Girl, where she teaches an audience of 900,000+ monthly readers to pack in a light, stylish, and efficient way. After quitting her corporate job in 2008, she spent almost a decade on the road all while traveling carry-on only. She now has a new travel brand called Compass Rose Travel Accessories that is quickly making its way up the best-selling list on Amazon. So Alex is going to give you lots of great advice in this session. These are just the highlights of the interview. Please go and listen to the full thing over at It's 100% free to sign up. You get access for three days and you get

  • Sneak Peek - Andrew Wakefield on Driving More Sales with Video/Photo Reviews On Your Shopify Store

    10/12/2019 Duration: 17min

    Here is a sneak peek to the Influencer Marketing Summit for Shopify MerchantsGet Full Free Access Here your sales conversion by asking your customers for video and photo product reviews.Join industry leaders Amazon and Nordstrom in implementing video reviews on product pages. Indi-powered customer reviews combine text with rich video and photos to provide the best purchase decision experience for users.Indi's user-generated content solutions make it easy to incentivize and empower your customers, employees and influencers to engage with you directly by sharing their content and promoting you as a brand they love. Word-of-mouth advertising remains the richest path to authenticity, new customers, and ROIMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! the show

  • Successful Shopify Merchant & Super Influencer Nicole Shiraz Talks How To Sell

    02/12/2019 Duration: 15min

    Despite no financial help, Nicole Shiraz took a gamble and pumped her own savings into her very own first business. A successful empire grew from these humble beginnings, and Boss Ladies was born. Nicole pushed her business to suit the every day woman’s budget and schedule. There are now over 100 amazing luxury handbags worn by all types of women across Australia and the number is rising steadily.Her business offers advice and inspiring tips, geared to changing the way women look, feel and spend their money - empowering women to not only look like a boss but be a boss!Nicole has her media and travel experience to thank, working 5 years for TV networks such as Chanel 7, Fox Sports and ESPN to living in big cities such as Singapore, New York and Los Angeles.Nicole hopes to help more women overcome self-esteem issues of social media pressure.You are a very unique guest as you come from both sides so I would love to cover both today. What has been your overall marketing strategy with Boss Ladies?What % of your st

  • The Rules To Step Into Real Success

    25/11/2019 Duration: 01h04min

    Belinda Ellsworth has been a professional speaker and sales trainer for the past 25 years. She has worked as a corporate consultant, advising a variety of companies from start-ups to multi-million dollar powerhouses. Belinda is an international best-selling author with the popular For Dummies franchise and in the host of her own podcast Work From Your Happy Place In today's episode we discuss actionable steps:- The four pillars of success Focus Commitment  Consistency  Organization - The four income-producing activities  - Your power hour every day - Multi-tasking is not your friend The questions asked: What is a success and how do you craft your success story? Why is goal setting so important in achieving success? With more people not setting goals than ever before, what do you contribute this to? Most people abandon a goal after 1-3 months. What do you believe the overall cause of that is? What are the best strategies for achieving a goal? Give us some tips on daily action steps that contribute to achi

  • Does Your Theme Suck? Here's What You Need To Know

    18/11/2019 Duration: 26min

    Today I talk to Chen Zissu, the owner of ZISSU themes. The Shopify experts for developing niche Shopify themes.In This Episode We Discuss:What makes a theme good what makes a theme bad  Conversions and the importance of a great siteQuestions Covered: Why use Shopify instead of a uniquely built siteYou are in the theme market place There are many themes out there - what makes yours unique?  You what niches are you aiming too? are there any special trends you're testing?You created a special theme called POD, tell us about that? Key Elements For A Great Theme:Conversions features Size chart Laundry tab Fast load Megamenu Advanced product filtering - style, price, fabricsRapid loadBanners in the blog sidebarSpecialized SEO features Check out the themes here: sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://g

  • Black Friday Marketing Ideas to Boost Your Sales

    11/11/2019 Duration: 26min

    Black Friday brought in $6.2 billion in online sales, a growth of 23.6% year over yearOver 165 million people shopped over the weekendConsumers aged 35-44 spent an average of $413 over the weekendAbout 40% of 2018’s  holiday shopping would happen during Cyber Weekwww.justaskparker.comMake Sure to Start Your Black Friday and Cyber Monday Promotions EarlyStart before everyone does. Try to get people to sign up to your email list. Share coupons that are available to cash in only on Black Friday and Cyber Monday.That way you can increase your reach and also improve your conversion rate, as you will already give them something that they cash in on.2. Run a HUGE email list signup promotion - get pre-sale access by signing up today3. Create a Gift Guide4. Dedicated Landing Page.5. Create a Coupon or a Discount.6. Promote on Social Media and Forums.7. Create a Chatbot - Manychat button with SALE info8. Offer Deals by the Hour.9. Create a Bundle of Products of Services.10. Present a New Product.11. Offer Your Shoppers

  • The Future Is Here - How To Sell Via Voice Activated Search With Alexa Voice

    04/11/2019 Duration: 34min

    Anmol Oberoi is the founder of Emitrr - a voice-first Saas platform that helps businesses enable voice appointment booking, voice ordering, and voice marketing.Emitrr is an all in one platform that helps you build and publish voice apps on Alexa.Anmol has 5 years of experience scaling marketing efforts of two multi-million dollar Saas platforms. Apart from Saas and marketing, he loves reading technology-related content and playing basketball. Questions we coveredWhy did You pick voice as a market to solve? What is our expertise in voice and SaasWhat role does voice have to play in eCommerce?How would a store use emitrr.comWhat if they don't have emitrr?How many people are using this now?Tell people… on thank you page….At what stage in the eCommerce journey should store owners consider voice?Any existing customers in the Shopify domain? If yes, how do they use itHow big is the voice market? Anything unusual people should know?Is voice going to be similar to web and mobile? If not, what are the key differe

  • Personalize The Shopping Experience For Your Shopify Customers

    28/10/2019 Duration: 39min

    On this episode of Winning with Shopify, I get the chance to sit down with Shahram Anver, the co-founder of DataCue, the best Shopify tool that improves conversion and sales with upselling and related products. Engage your customers with a 1:1 personalized experience.Tune in to hear us talk about why it’s so important to understand your data as a Shopify merchant.Questions I covered:Can you start by telling us why personalization on Shopify stores is so important?Can you share any stats or research on this?How does DataCue work by using these personalization principles?Can you give us some examples of how using DataCue has impacted on the performance of your client's stores?Can you walk us through some of the ways that smaller Shopify stores can get started with DataCue?How do you know? And for those clients who are more established, are there any strategies that you can share that could be useful?Can you tell us a little about how the pricing works for Data Cue?If our listeners want to find out more abo

  • How To Sell Your Shopify Store For Six, Seven, and Eight Figures with Brad Wayland

    21/10/2019 Duration: 51min

    Want Shopify to set you up for life? Today I will be talking about setting up for an Exit strategyWe are going to discuss:1. What do businesses sell for?Add back schedule earnings Sellers salary add back2. What is Shopify Exchange?3. Planning for exit: The 4 pillarsRiskGrowthTransferabilityDocumentation - Most important part - Monthly P&L - Transferability ABOUT BRAD WAYLAND: Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience in operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor. Starting in 2003, Brad helped build an online business in the custom t-shirt industry into a multi-million dollar enterprise with 120 full time employees. In 2007 Brad began having success marketing more than just t-shirts and started building other eCommerce businesses from the ground up. By 2010 he started focussing more on investing in existing properties and less in sta

  • How A Newbie Shopify Merchant Finally Started To Succeed

    14/10/2019 Duration: 41min

    UPDATE: Within 24 hours of getting off this interview Amanda messaged to say she got her first sale from a stranger! Join an interview with Amanda Dillon who has just this week launched her new store. Learn what worked and what failed during her 9 month journey to launching her Shopify store. I now call Amanda "Unstoppable Amanda". This women is on the road to success and she talks about her complete lack of online eCommerce, Marketing and Business knowledge. She discusses how she wasted half the year with the wrong advice and how she finally feels she is on track to making sales with her Shopify store. If you want to join the program Amada is learning from join here: the show (

  • Increases Trust, Credibility, and Sales

    07/10/2019 Duration: 45min

    Why does social proof matter?Social Proof Is Expected by BuyersReal-time Stats Are More Powerful and AuthenticSocial Proof Is Part of A More Human InternetRyan Kulp is the founder of fomo.comToday we will discuss:Turn a visitor into a buyer  AOV = budget Let’s talk about CRO why a competitive edge - is a brand Launch yourself, then your product CRO for your Shopify store - Get more buyers and signups! Sell store analysis (profitability by pageview / etc) ocean strategyYotpo/Fomo ebook the show (

  • Free Bonus Sales The Easy Way With Ruth Even Haim

    30/09/2019 Duration: 46min

    Reconvert your sales into MORE sales! Turn Your Shopify Thank You Page Into a Conversion MachineToday we are going to talk about:Increase sales and drive revenue. Turn one-time customers into returning ones.Use our highly converting thank you pages to Re-Convert them right then and there.RETENTION RETENTION RETENTION!Get crucial info like customers' birthday & get them to subscribe for SMS, Messenger and push marketing.Watch the interview and presentation HERE the show (

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