Winning With Shopify



Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Caroline Balinska has over 12 years experience in eCommerce and will dive deep to get the best advice, help, strategies and EPIC WOW knowledge from Shopify app creators, business and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!


  • Creating Epic Content That Converts - The Power of Words!

    17/07/2020 Duration: 21min

    WORDS HAVE POWER. USE THEM WISELY. 5 points of reference: Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning. Words need to be in priority. For example, content on a page. The power of questions: Why am I failing? Why am I not doing better yet? Keep it snappy. What you do: Create a long sentence, then chop it down to 5 words of less. There are 3 levels of content. Alert, info & contractual. We hope you enjoy it! Support the show (

  • Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!

    11/07/2020 Duration: 35min

    This week we've interviewed Chris Marshall from Onstate. They're an enterprise-level ecommerce agency based in the UK. Onstate have helped hundreds of businesses build and launch their stores on a range of enterprise platforms, such as Ecommerce Cloud (Salesforce) and Magento. However, they have now turned their attention to Shopify! Tune in to find out some top tips from Chris about how to get your first few orders, what Shopify has over other platforms and his top tips for growing an ecommerce store in 2020 & beyond. Tune in every Friday for a new Winning With Shopify episode. Support the show (

  • Google Ads vs. Facebook Ads - The Big Debate!

    03/07/2020 Duration: 19min

    In this episode, our host and CEO, Nick Trueman, unpacks the big debate of the minute - what's better for ecommerce stores out of Google Ads and Facebook Ads. It's a challenge that all advertising and ecommerce store face. Where to invest your budget, how much to spend, what results to expect, how to get more from the results...etc. The list goes on! Listen in now to find out Nick's thoughts. Enjoy :) Head over to to join the free masterclass to learn more about creating a successful Shopify store.There are also details on about our training and current task plans.Support the show ( the show (

  • We're back with A HUGE Announcement At Just Ask Parker... Exciting News!

    26/06/2020 Duration: 40min

    In this episode, we are making a very big and very exciting announcement about the future of Just Ask Parker. We've been away for a little while now, but we are back with a bang! Head over to to join the free masterclass to learn more about creating a successful Shopify store. There are also details on about our training and current task plans.Support the show (

  • 10 Conversion Apps You Need and One You Don’t

    20/04/2020 Duration: 40min

    In this episode, I am talking about all things conversion applications for your Shopify store!Here is the list of the 10 apps I recommend:’t Use: apps that drive traffic from other peoples sites… AND AWAY FROM YOURS!Head over to to join the free masterclass to learn more about creating a successful Shopify store.Support the show (

  • Create a WOW brand that will boost sales and increase customer loyalty

    13/04/2020 Duration: 41min

    Your brand is how people perceive you wherever they interact with your business—both the impressions you can control and the ones you can’t...You must Create a WOW brand that will boost sale and increase customer loyaltyThis is before your ads, before your PR and before your social media posts.Seth Godin is one of my idols. He talks about the need to stand out, be a remarkable brand. Get the free download here: this podcast  episode I am:Not talking about your logoNot talking about spending $1 million dollars on ads or brandingPresenting simple steps any Shopify merchant can take to create a brand that makes people notice you and want to purchase what you sell.Showing you that you don’t need to be selling something unique, this even works for Dropshipping storesExplaining what I mean about "brand". Your story, congruent information, explain what you sell, what makes you different.Support the show ( want to take a m

  • How To Get Other People To Sell Your Products with Brett Owens

    06/04/2020 Duration: 43min

    Brett Owens is one of the most knowledgeable guys I know when it comes to getting leads online. It’s a numbers game and you can have the BEST product in the world, but the difference between success failing is getting eyeballs on your products. Today I wanted to have Brett here talking about how to get OTHER PEOPLE TO DO YOUR SELLING!This is the perfect solution for merchants who want to work as few hours as possible and also for brands that want to go big. If there is one person you need to listen to it’s Brett. I have interviewed people using his platforms, and our clients use both of Brett's platforms with much success. If you are ready for people to talk about your brand then this the episode for you. Topics covered:2 lead generation ways you see working well for Merchants, Affiliates, and Influencers. What makes these 2 lead generation strategies different and what makes them the same?Why are influencers still so powerful for eCommerce businesses?Why would a brand choose one option or the other or b

  • STAND OUT! Personalize Your Lead and Customer Communication with David Wachs

    30/03/2020 Duration: 35min

    We spoke about personalizing your lead and customer communication a while ago in a podcast episode where I had recorded a client coaching call. Nicole from Modrec actually does this in her business. I know there are many other businesses who should be doing this! David Wachs’ latest venture, Handwrytten, is bringing back the lost art of letter writing. Developed as a platform, Handwrytten lets you send notes from Shopify via Zapier.What we will cover:How handwritten notes can help Shopify sellersDavid Wachs' specific case examplesLimiting spend using rules to stick toIntegrating Handwrytten into your Shopify StoreHow it's possible to send one Handwrytten at a timeInternational postage David Wachs' successesDavid's website: handwrytten.comDavid's social media links: the show ( free and VIP lifetime access to the Social Media Inf

  • Generate Additional Revenue Easily From Your Customer Support

    23/03/2020 Duration: 43min

    Today I talk to Phillipe at gorgias.comPhilippe is Head of Partnerships and Business Development at  He was previously co-founder of Dealeaz, an Ecommerce focused retailer that generated over $20M in revenue in it's first 24 months.  He also worked at both Google and Microsoft in several Sales, Marketing and Operational roles. He's passionate about helping Ecommerce Merchants optimize and scale their backend operations in order to boost profits. Gorgias is the most powerful customer service software for Shopify stores.You can Automate 15% of your customer interactionIt’s 30% more efficient than other helpdesksIt’s #1 rated helpdesk for ShopifyClients include 2000 Ecommerce stores including, MVMT, Steve Madden, Deathwish Coffee, Timbuk 2 - They use Gorgias to power their customer service.  Get tasks done more efficientlyIt's so easy to use. Gorgias has found that 30% of people who communicate with their customer service app BUY! When a normal conversion rate is 2-4% then you would be

  • 80+ Ways To Get Clicks From Your Emails

    16/03/2020 Duration: 29min

    Get the 80 subject lines and CTA's here: Our Mastermind: top tips:I don’t care if you have 3 people on your list. Start sending!Check your stats!What else makes Tonja successful? ReviewsWebsite setup for conversionsSupport the show (

  • How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef

    09/03/2020 Duration: 49min

    If you want to start a business that is More than a passive income / hands-off ecommerce store then THIS is the episode for you!OR if you are not making sales and just can’t understand why then listen in and learn. I have been offering marketing advice to this next guest and his wife for the last year and love their passion and dedication so invited Dan here to share his experience with you. Their store is www.deliciouslyguiltfree.comThis store is getting a MINIMUM 6% conversion rate and up to a 16% conversion rate! This is NOT normal but today I will prove it's VERY possible even with ZERO knowledge.Dan and Basma Greef came to me about 1 year ago. Starting out. Not making money but VERY passionate. I have had a few calls with them and each time they have taken my advice and blown my mind with how they are able to implement and make a success of their business. It’s so easy for me to provide advice. I do it all day. But not many are out there DOING IT and make a success of their business. It’s funny

  • The Red Flags Of Facebook Ads and How to Save Money

    02/03/2020 Duration: 38min

    In this episode, I discuss the red flags of Facebook advertisements and how to save money running advertisements that make a great return on investment (ROI).We will cover:What are the red flags when investing in Facebook advertisementsHow you can save money running successful adsIf you are using a FB ad agency:Make sure the company knows -your audience - exact age, locations, interests are broken down into campaigns, types pf ads THAT work! - low hanging fruit - Are FB ads the best for you! - Time of year to advertise- Types of promotions- Number of tests they are runningGet the free Checklist here >>> the show (

  • 5 Steps To Identify Your Ideal Customer

    24/02/2020 Duration: 29min

    In this episode, I discuss WHO will actually buy from you. We will coverFacebook audience insightsHow to use magazines to find your best customer and what you should be posting to capture their attentionGoogle mapsYour competitorsHow to use social media Transcript the show (

  • Need Sales? Use The Power Of Video To Convert More Traffic Into Sales

    18/02/2020 Duration: 49min

    Joel Ong is the Founder and Video Strategist at Tape Your Time, a Video production and consulting agency based in Singapore which helps brands grow and build deeper relationships online by leveraging video assets to present their story authentically and scale their time, money and connections. How Video Can Help Ecommerce SalesHow to build a Storybrand and understanding the power of storytellingHow Video Builds Trust, Authenticity and Growth for BusinessesHow a brand story video establishes you as an expert and thought-leader in your space with an interview and visual storytelling that resonates and earns a customer’s trust and respect/You both educate and empower them by sharing what sets your business apart.Can you give some examples of eCommerce store that work and doesn’t workProduct based videos - how long what to put in themI told you about a store who spent $15,000 on videos for his niche or one-off products. Let;s talk about BAD video ideas.3 examples - llama, earphones, helmets as knitted hats - test

  • 3D images are the future of the Shopify store CEO of Spase Sahil Gupta

    10/02/2020 Duration: 30min

    Today we talk to Sahil Gupta. He is the CEO of Spase which creates airmodels. He previously worked for companies including Tesla and Microsoft, and graduated with degrees in Computer Science and Economics from Yale.   What we cover:What are airmodels?What products is this best for?Can you give some case studies clients How did Spase begin and why did you start it?What do you see happening to AR in a few years?What makes Spase different from working with independent artists?What impact will airmodels have on my store?Are there any limits to things that can be modelled?How do I load the airmodel in my store?Recommendations: Adobe DementionSocial Media: sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eComm

  • A Day in the life of a Shopify Merchant - 14 Day Challenge! The habits for true success!

    03/02/2020 Duration: 54min

    I want you to do this for 14 days and tell me what happens! Join the challenge by signing up for FREE for and then access the Inner Circle FB group for the 14 day habits challenge.The 8 tasks you must do EVERY DAY + 2 weekly tasks for TRUE success! In less than 3 hours a day (Less than 2 hours if you hire a team member) First you need to have your basics done- Customer avatar, 3-month marketing plan, 3-month content calendar, Profit and KPIs… What I am about to share is about running your business efficiently.  YOU MUST: Set an alarm for EACH task and STOP at the max time!Why? It gets you working faster. And each day you will get faster!A little each day goes a long way. Once a week look over your 3-month marketing plan, are you on track? Have you implemented all you need to? (5 mins)Once a week look over your content calendar what is due for next week in general? (5 mins)Customer Service (5 mins -1 hour)Analytics - Last 7 days | Yesterday | Last 90 days (10 mins)Email Analyti

  • Understanding influencer diversification and the future of TikTok with Kaila Yu

    27/01/2020 Duration: 16min

    Kaila YU – The Holistic Approach To Working With InfluencersI am so happy to announce the return of Kaila Yu on today’s episode of Winning with Shopify! I sit down with Kaila for the second year in a row at our Social Media Influencers Online Summit! Kaila is a WEALTH of influencer knowledge and will take us through the changing nature of social media landscape, influencer diversification and platform usage. Kaila has tons of tips and brings a unique perspective to the Podcast this week.  As the co-author of the best-selling book 30 Day Travel Challenge, Kaila is a seasoned travel & food writer and appears in a regular television travel segment for FOX news. She is the founder of two extremely popular women’s travel blogs titled, “Kaila Yu” and “Nylon Pink”. She is also a writer for various other travel, food and news outlets such as VICE, Extra Crispy, Fodors, The Matador Network, Skyscanner, FWT Magazine and many more! Today we are focusing on emerging social media platforms such as TikTok, how influenc

  • Find Your Secret Influencers - David Perry - CEO, Co-Founder, and Developer at Carro

    20/01/2020 Duration: 19min

    We are excited to shine a spotlight on another amazing Speaker/Presenter from the Social Media Influencer Summit! Today we’re talking with David Perry who is an expert developer in the gaming industry. David has created multiple successful companies and games, including Aladdin, The Matrix, The Terminator and Teenage Mutant Ninja Turtles. David is wildly successful, with his last two companies being acquired by Sony PlayStation and Atari. He’s won a Development Legend Award. He's spoken all over the world at conferences and universities, even on the cherished TED stage! We’re excited to have him on the podcast to talk all things eCommerce and get his unique perspective on the industry. David is going to talk about his career, how to be innovative in today’s eCommerce space, the intersection of modern influencer marketing and eCommerce! I’m only covering some of the key takeaways and highlights here in the email. Be sure to go and listen to the full podcast with David over at

  • How a Health Brand Uses Influencers - Shopify Store Owner - Angela Wright

    14/01/2020 Duration: 13min

    Today on the Winning with Shopify Podcast, I sit down with Angela Wright for one of my favorite interviews from the Social Media Influencers Online Summit! Angela is a jack of all trades and she is truly making a difference in the world. Angela is an integrated health activist, educator, and humanities & business strategist. Her pragmatic approach starts with evidence and proven science to guide her as she develops her products and business. Don’t miss out on our powerful conversation about how to engage your audience to collect impactful testimonials and reviews.  Angela is an extremely successful serial entrepreneur, having been involved in business, service and tourism for four decades. As the co-founder of Get Your Boom! Back, Angela produces unique dietary supplements with unique benefits. These regenerative formulas with genuine ingredients at the right dose are not just created for optimum nutrition in an increasingly toxic world. Angela is here to share all her expertise on the supplements and hea

  • Taking Your Images to the Next Level - Pixc Founder - Holly Cardew

    06/01/2020 Duration: 27min

    In our first episode of Winning with Shopify for 2020, I sit down with Holly Cardew for the second year in a row at our Social Media Influencers Online Summit! If you missed her last year, be sure to listen this time and you won’t be disappointed. Holly is the founder of Pixc, a company that helps eCommerce stores optimize their product content, increase their online sales ad automate the repetitive tasks within their business. Since starting Pixc, Holly has hired over 400 freelancers, built a distributed team and is excited about the evolution of HR with the rise of Artificial Intelligence. Holly has an extensive background in building eCommerce stores and marketplaces. She has worked with various international companies to help build their online brand presence. And her success and dedication even landed her on the Forbes 30 Under Asia list for an emerging entrepreneur to watch in the eCommerce and retail space. I am so excited to share my interview with Holly where we focus on images. Images are the main e

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