Winning With Shopify

What if you could increase your website conversion rate to 35%? It may sound like a stretch, but Live Shopping is changing the landscape of how potential customers engage, and convert, on Shopify stores! In this episode, we are joined by the Co-founder & CTO of GhostRetail, Tyler Murray to discuss what Live Shopping is, how it is evolving in the e-commerce space, and how you can use it within your business to increase conversions.This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.comWinning With Shopify - https://winningwithshopify.com/Spec Digital - https://spec.digital/ Support the show

In this episode we are diving into the 2023 subscription space, joined by Shannon O'Boyle, the Marketing Director at Smartrr - https://smartrr.com/Nick and Shannon discuss how to build LTV through subscriptions, how to structure the subscription model for your business, the future of subscriptions and much more!If you're interested in how Subscriptions could work for your business, this is not one to be missed!This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.comWinning With Shopify - https://winningwithshopify.com/Spec Digital - https://spec.digital/Support the show

Are you currently doing SMS Marketing as part of your marketing strategy? Have you heard of it, but want to find out more how it could work within your business?In this episode, we are joined by SMS Marketing expert, Co-founder at PostScript, Alex Beller.Alex and Nick dive into the untapped opportunity with SMS marketing, how to grow your SMS subscriber list, examples of SMS Marketing done well and much more!Postscript - https://postscript.io/This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Have a topic you would like us to cover on the show? Get in touch at hello@winningwithshopify.com Winning With Shopify - https://winningwithshopify.com/Spec Digital - https://spec.digital/Support the show

First episode of 2023 and it's a good one!We are joined by Chris Knudsen & Dan Bischoff  from StoicYeti, who share their insights and learnings of scaling the brand, Purple Mattress from a Kickstarter campaign, to a public company with $700 million/year in revenue in just four years!Chris, Dan and Nick discuss how to grow a direct to consumer brand, the importance of building a great customer journey, streamlining content creation that grows your brand and much much more.This is one not to be missed and we would love to know what you think of the episode at hello@winningwithshopify.com !This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!StoicYet: https://www.stoicyeti.com/PurpleMattress: https://purple.com/Support the show

In our final episode of the year and our 200th episode, we are delighted to be joined by Janis Thomas, who is the e-commerce & marketing director from Look Fabulous Forever!In this episode Nick and Janis discuss what channels they use for retention,  what stops you retaining customers, how to scale up and much more.Let us know what you think of this episode!This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.comSupport the show

In this episode we share how not to lose customers and what turns a customer off buying!Nick is joined by the Global retailer director of Software AG & Founder of retail reflections, Andrew Busby.This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.comSupport the show

This week we have the epic Kerri McDonald to share why your brand needs Customer Retention Marketing, and How to Double your Campaign Revenue with Email & SMS!Kerri dove head-first into eCommerce over four years ago, driving her first brand to eight-figure status as Director of Marketing in less than three years. Ready for a new challenge, she co-founded The Greenhouse with her partner in 2020. Centered on eCommerce, email, and SMS marketing, The Greenhouse has quickly grown into an agency where clients take root and flourish, generating over $10 million in revenue for its brands in the first year. When not growing brands, Kerri inspires others by sharing her own multifaceted story. From major career changes and rebounding from a business failure to co-found a thriving business with her partner, she helps others craft a fulfilling, unique path in life that defies limits.This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience cred

In this episode, we have the awesome Adam Robinson from Retention.com to talk all things customer retention and customer lifetime value!Adam and Nick dive into the changing landscape of platforms such as Facebook and Apple. And share the new ways to help you grow your business through acquiring and, more importantly, retaining customers.This is an episode not to be missed and we would love to know what you think!This series is brought to you by Retention.com. Want to learn more? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Interested in being involved with the show? Get in touch with us here hello@winningwithshopify.comSupport the show

This week is an episode all about Shopify fun facts that you should care about!Nick dives into and reviews 9 fun facts about Shopify that can help give you insight into what to look out for and the opportunities for 2023. Grab a drink, tune in and let us know what you think! Interested in getting involved on the show? Get in touch with us at hello@winningwithshopify.comFact sources:Fact 1 - https://www.websitebuilderinsider.com/what-is-the-company-shopify/#:~:text=Shopify%20was%20founded%20in%202004,after%20two%20months%20of%20development.Fact 2 - https://ecommerce-platforms.com/articles/shopify-revenue Fact 3 & 4 - https://websitebuilder.org/blog/shopify-statistics/ Fact 5 - https://www.gorgias.com/blog/great-customer-service#:~:text=Plus%2C%20loyal%20customers%20are%20likely,shoppers%2C%20according%20to%20Gorgias%20data.Fact 6 - https://www.gorgias.com/blog/shopify-statistics#:~:text=Marketing%20emails%20from%20Shopify%20sellers,your%20customers%20still%20use%20daily.Fact 7 - https://baymard.com/lists/c

This week we have our good friend Ben Leonard back on the show!Ben is the founder of the epic brand BeastGear which he scaled up to a 7 figure business in 3 years and then successfully exited the business. Now Ben spends his time working with lots of e-commerce store owners to build, scale and sell their businesses too.We also have some very exciting news, Ben is now an official Winning With Shopify coach and you can work directly with him through our Winning With Shopify Member's area which is coming very soon!In this episode Ben and Nick dive into the key tips to growing and selling a Shopify Store. They discuss what the main things a buyer will look at, what has changed this year in this space and what should merchants do differently when looking to scale and sell a business.EcomBrokers: https://www.ecombrokers.co.uk/If you're interested in coming on the podcast or sponsoring the show, get in touch at hello@winningwithshopify.com We hope you enjoy the show!Support the show

This week we have a very exciting episode as we are joined by previous CMO of Gymshark, Founder/CEO at THG Ingenuity and Head of Marketing at PLAY.com, Richard Chapple! Richard was at all three companies scaling them from £10m to £500m. He has now created The Growth Foundation to help Shopify stores grow and scale their businesses. In this episode, Richard shares his insights and knowledge of how you can grow your Shopify store and make more sales!We have some very exciting news for all our listeners today - Richard is very kindly offering a chance to win a FREE consultation with Richard and his team worth £5000! To enter all you need to do is follow this link and complete the form - winningwithshopify.com/growthSupport the show

This episode is very exciting as we dive into Influencer Marketing!Nick is joined by Anand, Founder of Influencer Marketing platform, Aspire. Anand shares his knowledge of the industry, how Influencer Marketing can grow your brand, and key insights of the industry for 2022 & 2023.We hope you enjoy this episode and let us know what you thought of the episode at winningwithshopify.com.You can check out Aspire at: https://aspire.ioSupport the show

Welcome back!This week Nick does a solo episode to dive into his 15 years experience working in the industry and his top 10 tips to help you ahead of Black Friday!Grab a coffee, your notepad and let us know what you think of this episode!Summary of episode:1. Make collections for the long term2. Don't de-value your brand3. Do collect as many new customers as your can4. Google Ads - increase budget early / build audiences5. SEO - plan ahead!6. Social - get aggressive & invest well7. Lead feeder - get signups for early access / exclusive dealsEven if they don't sign up, you've got their email!8. Be more agile than your competitors.If their prices are lower, compete or add more value.9. Have 'waves' of deals10. Get rid of old stock. It's the perfect time.If you want to get involved with the show, you can do so at winningwithshopify.comIf you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more

Hello Everybody!This week on the show we are delving into how you can get your store's SEO ready for Black Friday and beyond!We have very special guest Thijs de Valk, CEO of Yoast! Nick and Thijs dive into what stores that don’t have big budgets can do to optimise their SEO, what the opportunities are for SEO this Black Friday & how merchants can make SEO last longer than just cyber weekend!We got a lot from this episode and we hope you do too!You can check out Yoast here - https://apps.shopify.com/yoast-seoIf you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify Support the show

On this episode we have Nick Mattingly, Co-Founder and CEO of Switcher Studio to dive into Live Commerce!Nick & Nick discuss what Live Commerce is, what the current opportunity is with Live commerce, and why it can’t be ignored.Nick is a livestreaming and social video expert. He leads the Switcher Studio team as CEO and co-founder. Since 2014, he has led the company to partnerships with Facebook Live, LinkedIn, Microsoft Stream, and beyond.We loved having Nick on the show - we learnt a lot from this episode about how to implement Live Commerce into e-commerce businesses and we hope you do too! You can check out Switcher Studio & Cartr here:Switcher Studio: https://www.switcherstudio.com/Cartr: https://apps.shopify.com/cartrIf you’re interested in learning more about how you can grow your business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopify Support the show

This week on the show we are discussing all things conversion rates! What they are, the struggles store owners face and how you can improve them! There is nothing more frustrating than visitors adding products to their cart but not converting. So, Nick is joined by Anthony and Nathan from 506 Shopify Apps to dive into why you might be struggling to convert your customers, and what you can do to fix that!Cartix App: https://apps.shopify.com/cart-drawer-discount-upsellsEasyGift App: https://apps.shopify.com/gifter-cart-auto-includeIf you want to give Cartrix or EasyGift a go, they are offering a free month for any listener who installs either app. Simply contact them through the support channels and mention you heard them on the show to get the free trial!If you want to learn more about how you can grow you business through subscriptions, check out our episode with Upscribe and see more about them here - Upscribe.io/winningwithshopifySupport the show

This week we are joined by Dileepan Siva. Dileepan Siva is the Founder and CEO of Upscribe enabling subscription eCommerce for fast-growing brands. Prior to Upscribe, he built growth teams for three B2B eCommerce startups all of which have been acquired and also led retail partnerships for Twitter Commerce as well as social commerce for eBay. Before entering the technology sector, Dileepan spent several years advising Fortune 500 CPG companies including PepsiCo, Unilever and others on emerging market retail strategy. In this episode we dive into:- What some of the most important aspects of building a compelling customer subscriber experience. - As well as discussing product development and consumer trends Dileepan is currently seeing in the space.  Check out Upscribe here: Upscribe.io/winningwithshopify Support the show

On today's episode we are joined by Jill Liliedahl, Vice President from Inventory Planner to talk about holding excess inventory heading into the holiday season. With the increase of sales over the holiday season, a question that may be on entrepreneurs minds is preparing a lot of stock for the holiday season before hand a smart idea or could it have a detrimental impact on Ecom stores? Nick and Jill dive into the different strategies you could take over the holiday season, and the key secrets to helping you sell more and optimise cash flow.You can check out and start your 14-day free trial with Inventory Planner here - https://www.inventory-planner.com/trial Support the show

Last week was Nick's 100th episode! So this week, we are going to do something a little different. We have gone through the archives and hand picked some of our favourite clips over the last 100 episodes that we feel are most helpful to you. Grab yourself a drink, kick back and enjoy this nostalgic episode!Thank you for being on this journey with us, we have big things in store for the next 100. Support the show

This week on the show we are discussing how to create your own jewellery brand. The do's, the don'ts and everything in-between!We are joined by Karissma Yve, CEO and Founder of Gildform. Karissma started her career as a jewellery creator, launching her jewellery brand XENOPHORA that landed at Paris Fashion Week. She then went on to create Gildform to bring innovation to the jewellery industry so all creators can transform their ideas into reality with the help of innovative technology and manufacturing. In this episode Karissma shares her story, the advice she has for entrepreneurs wanting to start a jewellery business and insights of the industry!You can check out Gildform here - https://www.gildform.com/This episode is brought to you by Inventory Planner. Start your 14-day free trial now at https://www.inventory-planner.com/trial Support the show