Winning With Shopify

This week, Nick delves into the daunting task of selecting the perfect marketing partner, offering expert advice and practical strategies.Join us as Nick shares the intricacies of agency selection, sharing insights on what to look for and how to make informed decisions. If you are struggling to find the right agency for your brand, or feel it’s a daunting task, this is the episode for you!Key takeaways:0:00 Introduction2:39 “I Can't Find A Good Agency”4:02 Finding an agency10:48 Three tips for better communications and marketing your business13:37 Is there a quick fix for SEO?15:43 Tips for better communication in the sales pitch19:14 Being on both sides of the fence19:54 How To Communicate With Your Agency22:30 How to manage a startup's first year28:40 Points on Reporting from an Agency29:37 Don't move agencies unless…Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https:

This week we are doing something a little different! Join us for an exciting online webinar where we'll reveal the secrets to skyrocketing your Shopify store's revenue! Whether you're just starting out or looking to take your business to the next level, this is the event for you.Learn from industry expert Caroline Balinska who has achieved incredible success on Shopify, going from zero to a whopping one million dollars. Discover the proven strategies, tools, and tactics used to achieve this remarkable milestone.During this event, you'll gain valuable insights on optimizing your store, driving targeted traffic, converting visitors into customers, and scaling your business to new heights. Get ready to unlock the potential of your Shopify store and start generating substantial revenue.Don't miss out on this opportunity to learn and grow with like-minded entrepreneurs.Key takeaways:0:00 Introduction3:11 0 to 1 Million on Shopify5:52 An Intro to The Shopify Podcast7:41 How to grow your bus

In this episode we are joined By Sabir Semerkant who has over 25 YEARS in the e-commerce space.Nick and Sabir discuss why bounce rate is the key KPI in e-commerce, and how to leverage effective marketing tactics to dominate the competitive landscape.Explore the art of pricing, utilizing promo codes effectively, and discover the secrets to engaging top-tier customers through crafting compelling story-based marketing plans that captivate your audience, and much, much more! Key takeaways:0:00 Introduction2:40 Sabir on the Show4:59 The 8 Dimensions of e-commerce Growth9:10 Don't Be Just Dependent On PPC10:59 Six Rules for Growth in the e-Commerce13:39 What You Need to Do Now to Get Your KP15:30 Bounce Rate: The Key KPI in e-Commerce20:25 E-commerce Marketing: The #1 device in the US23:28 Pricing and Promo Codes29:00 Customer Segmentation and Pricing32:20 Top Tier Customers and their engagement36:40 How to Build a Story-based Marketing Plan42:26 Product positioning and brand building45:16 Adding four new dime

Join us this week as we sit down with Jandre De Beer, the CEO of V8 Media, to explore the ever-evolving landscape of email marketing!Discover the secrets to building a thriving business through Facebook advertising and ensuring your Google Ads get the green light. Learn the art of community-building in email marketing and how to harness the synergy between sales and marketing to propel your brand forward like a snowball effect.Jandre takes us inside the elevator to discuss crafting compelling email content and dives deep into the world of personalisation in email marketing, uncovering strategies to connect with your audience on a deeper level.Tune in for expert advice, actionable tips, and invaluable insights from Jandre on how to navigate and succeed in the dynamic realm of digital marketing.Key takeaways:0:00 Introduction2:13 Today’s guest: Jandre De Beer, CEO of V8 Media6:55 How to Build a Business on Facebook Advertising10:36 Have You Got Your Google Ads Approved?11:56 Building a Community in Email15:56 S

In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success! We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business.Join us as we provide practical advice and valuable insights to help you thrive in the competitive world of e-commerce. Whether you're a seasoned entrepreneur or just starting out, "E-Commerce Insights" has something valuable to offer. Tune in and elevate your online ventures.Key takeaways:0:00 Introduction2:04 About today’s guest2:47 How I nearly went bankrupt on Shopify10:59 What are some of the common things that businesses need to improve on13:20 How To Build a Website With a Product-Led Home page19:51 Google Ad Review: Product Information Pages27:16 Testing on Google Adwords28:32 Testing a websi

Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy. Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition). We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage. Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!Key takeaways:0:00 Introduction1:37 About today’s episode2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More7:03 What Led Hannah to Start a YouTube Channel10:33 Economics and the Future Of Ecommerce14:59 What's Your SMART USP?18:27 The 3 Step Process for Completing Sales on e-commerce23:57 PPC Marketing: The Process of Cha

Join us in this episode as we explore the fascinating journey of Battlbox with CEO, John Roman. From selling the company in 2021 to buying it back in 2023, John shares the highs and lows. Including having their very own Netflix show, to a nail-biting moment when Facebook Ads were turned off before their biggest ever sales weekend, and saved by a user on Reddit!Discover John's insights on customer interaction, influencer partnerships, marketing strategies, and the importance of understanding customer timelines.Key takeaways:0:00 Introduction2:00 Introducing BattlBox’s CEO, John Roman4:12 Why BattlBox was successful8:17 How To Grow a Business With Influencers15:33 Don't Be Greedy or Selfish17:29 How To Win With Your First Influencer20:01 How To Build a Search Business With Facebook Ads and Google Ads26:48 How Do You Manage Internal Customer Relations32:48 How Do You Come Up With Content For Your Company?38:37 How To Acquire Customers TodayBattlBox: https://www.battlbox.com/Check out Omnisend here: htt

This week we are joined by Eugene, Founder of Factory Pure. Eugene has been in the world of e-commerce for a number of years now and shares his insights, experiences and advice on identifying your businesses USP, the ways to communicate with your customers, writing the right content for your business and much more!Key takeaways:0:00 Introduction1:43 Welcoming Eugene from Factory Pure5:58 The business journey7:08 Drop Shipping: What's the USP?10:06 How to get out of your web-based business slump?15:05 How Do We Write Content For Our Business?18:55 How to Write the Best Product Descriptions?24:59 How Do You Manage Your Email List?31:49 Phone Calls: Speaking to your customers37:53 How to Find Your Marketing System Through OmnisendFactory Pure: https://factorypure.com/Check out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tikto

In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!Key takeaways:0:00 Introduction1:52 Interview with Sean from Shock Surplus6:58 Establishing the customer problem9:59 The Business of Bundling14:18 The Evolution of Customer Knowledge19:17 8 myths of SEO21:57 How Do You Identify Your Customers?25:18 Travel Marketing: The Outdoor Life27:59 How to Scale your Business on Shopify35:00 The Right Place, Right Time40:33 How to Start a Sales Journey with Email46:28 How to Win Back Customers From January50:58 On Contribution & The Future of Email57:04 The Evolution of Instagram & TikTokCheck out Omnisend here: https://your.omnisend.com/winningwithshopifyWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwithshopifyInstagram: ht

Do you ever wonder how often you should be reaching out to your customers, sending them emails, SMS & promotions? Do you want to keep them up to date, but don’t want them to unsubscribe?Well in this episode we discuss how to measure and optimise your customers INTENT and how you can automate the perfect times to engage with customers to maximise revenue!Nick is joined by the Co-Founder & CEO of Omnisend, Rytis Lauris. Rytis is an expert in automating  communication to help you best optimise your engagement with your customers.Check out Omnisend here: https://www.omnisend.com/Key takeaways:0:00 Introduction3:04 About Rytis & Omnisend6:43 Two Things We Don't Do Anymore11:03 SMS Marketing18:50 Opt-in marketing22:43 How to Automate Marketing Campaigns with Triggers26:34 How to Automate Intent on Websites32:10 How to Automate an Email36:41 How to Upsell with a Guest checkout40:05 Shopify & Omnisend: How it worksWebsite: https://winningwithshopify.com/YouTube: https://www.youtube.com/@winningwi

This week on the show Nick shares the eight top Shopify Loyalty Programs that are working for Brands on Shopify right now!Nick shares an array of loyalty programs for you to try in your business, from examples working in fashion brands, beauty, and even alcohol brands!If you’re looking for inspiration on how to create loyalty programs that are working, this episode is not to be missed!Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/winKey takeaways:0:00 Introduction3:31 Loyalty Programs That Are Working On Shopify4:29 Loyalty Programs in the Fashion Industry6:58 Loyalty Programs for Pet Brands11:06 Loyalty Programs for Beauty Brands15:04 Evolving A Loyalty Program Through Testing18:19 Building Loyalty within Shopify21:25 How to Get More Out of Your Loyalty Points23:41 The Inky List: Best In-Store Rewards26:14 Alcohol Brand Loyalty ProgramWebsite: https://winningwithshopify.com/YouT

This week on the show, we are joined by loyalty expert, Jason Leader.Jason and Nick discuss the best loyalty strategies for 2024, two things to know before launching a new loyalty program, how to ask customers the right questions, how much to discount, how loyalty programs link with influencer marketing, and much, much more!If you’re looking to build your brands customer loyalty, but unsure where to start, this episode is for you!Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/winKey takeaways:0:00 Introduction1:54 About this episode4:17 Two Things to Know Before Launching a New Loyalty Program7:02 The things to avoid when launching a loyalty program 10:50 How To Ask Customers the Right Questions15:13 Loyalty Programs that are working well22:21 How to Manage the Sales Cycle26:17 Acquisition Cost of a New Customer27:11 How much can you discount?31:06 The Key to Loyalty Email Segment

It’s a brand new year and a brand new series all around building customer loyalty!In this episode we are joined by industry expert and #1 Shopify Loyalty Program voted by G2, Fiona Stevens from LoyaltyLion.Fiona is a loyalty marketing expert and in this episode, she shares some crucial insights, tips and knowledge on WHY you need to build customer loyalty in 2024, and HOW you can do it.If you’re looking to grow you business in 2024, this episode is for you! Want to find out more about LoyaltyLion? They are offering WWS listeners an exclusive 20% discount on the first year of any plan. To claim your free offer, go to loyaltylion.com/winKey takeaways:0:00 Introduction3:38 How to Engage with Shopify's Webinars5:06 What is Loyalty in Business?7:57 Loyalty Programs13:53 Beyond Discounting: The Christian Brand15:37 Brand Value Destruction17:29 Black Friday Marketing: Over- discounting 21:24 Build Loyalty Through Social Media25:23 The challenge of marketing on a web page27:05 How to Plan for Black Friday and Cy

For the final episode of the year, we are doing something a little different! This week, Nick is doing a 2023 round up episode, sharing all of his insights from the past 12 months, the biggest things that have worked for brands this year, the biggest lessons learned on Shopify, best practises for the year ahead & what to expect going into 2024!Thank you to everyone that has tuned in this year and for being a part of this incredible community. Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to https://www.alialearn.com/winningwithshopify and book a consultation.Key takeaways:0:00 Introduction1:33 A Crazy Year for e-Commerce2:51 The Year Ahead: Best Practices7:53 The Biggest Lessons Learned on Shopify11:12 Discounts: Don't discount too much16:02 Challenges Facing e-Commerce Next Year17:04 The Year Ahead: What to Focus On19:40 Building Your Brand20:29 Build Your Brand for Next Year21:39 Shopify Podcast: We're Coming

This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation!In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed!If you would like to see the slides discussed in today’s episode, search ‘Winning With Shopify’ on Youtube to see the full video.If you would like to join our next live webinar - go to winningwithshopify.com and sign up to our newsletter to be notified of future events! Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.Key takeaways:0:00 Introduction1:34 A Quick Run Through3:47 Con

This week we are joined by Justin from Red Beard Creative. Justin is a Shopify and Brand expert expert working in the industry for the past 14 years!In this episode, Nick and Justin discuss brand identity, how to rest if your brand is resonating with your audience, ways to shift excess stock, coupons and discounts and the power of storytelling!Key takeaways:0:00 Introduction1:36 Introducing Justin3:04 Brand Identity3:53 The Brand Identity for Startups6:13 How To Test If Your Brand Is Resonating With Your Audience12:56 Other Ways to Shift Excess Stock18:43 Black Friday: More exclusive than ever20:11 The Dopamine Effect27:15 How Alia Is Helping Your Business30:04 Supermarket coupons and discounts32:48 Learning & Contributing to Alia 36:52 How to Get the Most Out of Google Analytics?39:32 The Story of AliaRed Beard Creative - www.redbeard-creative.comWant to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winningwith

This week we are joined by the one and only, Tyler Farley from Better Than Belts.Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since. Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors. If you are wanting to learn how you can convert more website visitors, this episode is for you!Key takeaways:0:00 Introduction1:42 Better Than Belts8:45 The Future of Hats10:14 How To Talk To Your Customers13:54 How e-commerce companies are using Learning Videos15:42 In the Elevator With Alia16:34 Try Your Best: An Alternative to Alia17:18 Google Metric ROI22:31 How to Manage Data effectively29:04 Shopify's Listening to the Majority30:40 How to Get More Feedback From Your Customers34:24 90% of VC Money Goes to Meta and Google38:32 How To

A question we often get asked on the show is “how can I convert more website visitors?” So, this week is the start of a very exciting brand new series all about Conversion Rate Optimisation!  In this episode we are joined by Cory Gill, the Founder of a Conversion Rate Optimisation platform, Alia. Cory shares his knowledge and wisdom in CRO and how you can turn more website visitors into customers!Key takeaways:0:00 Introduction1:26 How good is your Conversion Rate?2:08 About Alialearn4:12 How to Integrate Learning Into Your Website7:47 What Kind of Incentives Should You Be Using14:18 The Importance Of Telling A Story17:20 How to Build a Learning Experience on Shopify19:11 How AI is Impacting Business30:17 Do e-commerce sites benefit from A/B testing?35:57 How to Customize Your Landing Pages for Inbound Traffic40:23 How to Start using Alia with your BusinessWant to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners. To claim your free offer, go to alialearn.com/winnin

In this episode we are joined by the incredibly knowledgeable, humble and all-round great guy, Michal Tomas, AKA London Viewpoints.Nick and Michal discuss How To Build a Campaign With a Brand, How To Work With Content Creators, Creating agreements with Content Creators/Influencers, The Art of Content Development, and much more!Key takeaways:0:00 Introduction1:24 Influencer Marketing With London Filmmaker, Michael Thomas4:15 Why a lot of content creators don’t like the term ‘influencer’7:08 What Do You Post On Instagram?9:22 The Importance of Personal Content11:23 How To Build a Campaign With a Brand13:57 How To Work With Content Creators17:26 Creating agreements with Content Creators & Influencers19:58 Content for an E-commerce Brand22:19 How to Find an Influencer to Work With25:30 Meeting Influencers/Content Creators before working with them33:06 When Things Go Wrong36:06 Content Creators: If the Campaign Goes Wrong, Just Move On41:43 The Art of Content DevelopmentLondon Viewpoints - https://www.instagra

Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working?These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare!Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her insights, stories and how you can work with Influencers effectively within your business. Key takeaways:0:00 Introduction1:46 Influencer Marketing Webinar2:36 About Rebecca & Conscious Skincare7:07 Teeth Cleansing Made by a Single Person9:30 What Would You Wish You Had Said To Your Past Self?9:59 Self-Limiting Beliefs12:20 Feast and Famine in the Marketing Industry12:54 How seasonal are your products?15:31 Exploring Subscriptions and Refill Systems19:09 Working with Influencers26:20 The Real Problems With Working With I