Winning With Shopify

In the second part of our SEO series, we are joined by Senior SEO Consultant, Rob Stanbury! Rob has worked at Spec for the last 5 years and has a variety of experience working with a range of clients.Rob & Nick discuss a variety of topics from how to create blog posts that rank and convert, should we use ChatGPT for Content marketing, how to implement off-site marketing for SEO, and much, much more!Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Connect with Rob here - https://www.linkedin.com/in/rob-stanbury-54253514a/Check out Spec here - https://spec.digitalKey Takeaways: 0:00 Introduction1:57 About Rob3:08 What to do after you’ve built the foundations for SEO6:55 Leveraging product features to create blog posts that rank & convert15:11 How to create topic ideas for your content marketing20:27 Should you use ChatGPT for Content marketing?21:55 Using SEO Tools to find out what your customers are searc

In our first week of our SEO series, Nick is joined by SEO Manager at Spec, Emily!Nick & Emily cover the fundamentals of SEO, providing a great insight into what you need to know about SEO to get started and how it works. From covering how to optimise your site, to what tools and channels you should be using to improve your SEO.Spec is offering a FREE SEO health check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Key takeaways:0:00 Intro1:43 About Emily2:53 What are keywords & search queries?4:03 What is a good keyword?8:12 When to compete on keywords10:08 Where should you aim to rank for SEO12:13 How to get up the search rankings18:36 How to quickly review and update your sites information20:46 How often to update meta descriptions and title tags24:00 Is Bing worth it?26:07 What to include on your collection page29:17 What type of images work best on your site31:14 Using Google images for SEO32:59 How Sitemaps work37:05 What SEO tools you s

Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!Key takeaways:0:00 Introduction & About Daisy1:47 Where to start for setting up Google Ads for your Shopify store3:29 What is a Performance Max campaign?4:36 The biggest things you need to control in Performance Max11:13 What is impression share?12:31 The audiences you want to feed into Performance Max14:44 Testing - How long do you test ads for?19:46 How to manage the Google feed with in & out of stock products21:13 The Insights & Data you get from Performance Max27:47 How to maximise peak spending peri

This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!Key Points:0:00 Introduction1:27 About Jonny2:20 What you need to be thinking about before you start running Google Ads6:35 The basics of setting up your Google Ads12:06 The different type of Google Shopping Ad Campaigns available to you15:28 What is Google Tag Manager17:54 Getting GA4 tracking into Google Ads18:43 How to create Audiences for Google Ads20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre21:28 Setting up the feed tool26:26 What is a Google Product Category27:35 What is a

This week we are joined by David de las Morenas, Founder of the Youtube channel, How To Beast, and clothing brand Edge Lifestyle.David started out on Youtube a few years ago and very quickly gained over a million subscribers through his content.Nick and David discuss how to start and grow a clothing brand through social media, how to review what is selling well and clear dead stock, how to order the right amount of stock to cope with demand, and much, much more!Key takeaways:- About David, How To Beast & Edge- How social media changed influencer marketing- Working with family in business- Starting and growing Edge’s fulfilment strategy- How to review what is selling well and clear dead stock- Packaging and shipping orders- Coping with demand- The future for David de las Morenas and how to remove pressureEdge Lifestyle apparel - https://edgelifestyle.com/How To Beast - https://youtube.com/@howtobeastIf you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulf

This week we are joined by Marc Bacher, Founder of Stuga Studio to share his expertise of starting and scaling a successful brand on Shopify! Nick and Marc dive into how to talk to customers to create a strong brand, stocking products for scale, how to build great relationships with suppliers, and much much more!Topics:1:50 About Mark & Stuga Studio09:57 The importance of talking to customers to create a strong brand18:50 Stocking, fulfilling and shipping products for scale25:25 How secure is the drop shipping model for scalability? 31:33 Some of the ways you can build great relationships with suppliers36:10 How to drive revenue through your Shopify store if you’re out of stockStuga Studio - https://stugastudio.com/If you own a Shopify store and ship more than 500 orders per month, email info@shipsalot.com for a free fulfilment assessment, which includes Shopify fulfilment troubleshooting, evaluating postage spend, and other important fulfilment pain points.Website: https://winningwithshopify.com/YouTube:

For the second episode of our Fulfilment Series, we are joined back with the founders of Ships-A-Lot, Max and Zach, and also their business partner John to discuss the importance of SKUs, calculating your shipping rates correctly, effective inventory management, how to manage customer expectations with shipping costs and much, much more!Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands. Key Takeaways:0:00 Intro4:00 Would you recommend Shopify or Shopify Plus for fulfilment?6:14 What is a SKU and why are they so important?11:40 Shopify information & marketplaces13:56 Setting up calculated shipping & when to offer free shipping23:47 Things to be aware of with International Shipping31:48 What is inbounding and why you should care37:20 Effective inventory management42:35 How to manage customer expectations with shopping costs49:19 What is digital kitting and how it worksShips-A-Lot - https://ships-a-lot.com/If you own a Shopify

It’s a new month and a new series all about fulfilment and operations! We have never covered this topic in detail before on the podcast and after lots of questions from the Winning With Shopify Community, thought it was time to do so.We are joined by fulfilment and postage experts, Max and Zach, the founders of Ships-A-Lot, who share their insights and expertise about the industry.Ships-A-Lot is an e-commerce fulfilment company based in the U.S. that works with a limited number of high volume Shopify brands.  Key Takeaways:0:00 Intro2:56 About Ships A lot6:38 Order fulfilment for new brands - What new brands should focus on with order fulfilment.15:39 At what point should you start outsourcing fulfilment?18:53 Using fulfilment centres for crowd-funding campaigns21:27 The different fulfilment options28:45 How to choose the right fulfilment partner32:40 The types of businesses Ships-A-Lot work with35:26 Building Ships-A-LotShips-A-Lot - https://ships-a-lot.com/If you own a Shopify store and ship more than 500 o

To continue on our Influencer marketing series, we are joined by Youtuber, Christianne from the channel Backpacking Bananas!Christianne started her travel Youtube channel 10 years ago, and since starting her channel, has amassed almost 200,000 subscribers, explored many corners of the globe and partnered with some amazing brands. In this episode she shares her insights into being a content creator, and the right way to approach content creators as a brand!Key Takeaways:0:00 Introduction1:03 About Christianne & Backpacking Bananas3:06 How Backpacking Bananas was created6:57 What’s the difference between a content creator and influencer?11:00 How to find the right content creators and influencers for your brand15:25 The do’s and dont’s when approaching content creators19:14 How to create authentic partnerships26:53 The importance of brand reputation27:34 The process of working with a content creator33:24 How to adapt when obstacles occur37:38 The future for Backpacking BananasChristianne’s channel: https://

For our second episode of our influencer marketing series, we are joined by affiliate marketing expert, Dustin Howes, to discuss how affiliate marketing can work for your brand!Dustin Howes is a partnership nerd spreading the good word about performance marketing. He is the founder and chief coach at Perfmm.com where he trains digital marketers how to optimize their affiliate programs. Key Takeaways:0:00 Introduction2:19 About Dustin4:43 What is affiliate marketing?6:14 How affiliate marketing works11:02 Using coupons with affiliate marketing17:56 How to track affiliate marketing22:12 Using the right affiliate platforms29:10 How to find the right affiliates31:21 The difference between influencers and affiliates34:00 Conclusion36:12 The question to ask when starting in affiliate marketingDustin offers audits and private consultations, and today is offering our listeners a FREE 15-minute consultation to any business owners out there looking for help. Free 15-Minute consultation for WWS listeners - https://dusti

This month is all about influencer marketing and in this episode we are joined by Influencer Marketing expert, Brett Owens.Brett and Nick met several years ago and we are delighted to share that Brett's influencer marketing platform, Afluencer, is partnering with us for this influencer marketing series!Episode Topics:- How to track influencer marketing- The different types of influencers- The importance of influencer engagement- Blogging & Social media influencing - Creating user generated content with influencers- Leveraging great content - Who is influencer marketing for?- SEO & Affiliate MarketingLet us know what you think of this series and stay tuned as we have lots of awesome guests lined up for this series.Throughout this series, ALL Winning With Shopify listeners get a FREE Influencer Marketing Session to discuss and plan your brands influencer marketing strategy. Book your session via this link - https://winningwithshopify.com/influencerWebsite: https://winningwithshopify.com/Instagram:

In this episode we are joined by Ethan Song! Ethan founded and successfully sold the sustainable apparel brand, Frank & Oak. Nick and Ethan dive into the key pillars of customer service, how to make customer service personal, the future of customer communication and much more!Rare Circles: https://www.rarecircles.com/If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wwsWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifyTwitter: https://twitter.com/WinningShopifySpec: https://spec.digital/Support the show

In this episode we are joined by Shopify App Expert, Blair Beckwith!Blair was working at Shopify in the early days helping with the app marketplace and now shares his insights and knowledge in this space. Nick and Blair discussed how to find the right apps for your Shopify store, the apps that are helping drive sales right now, how to work out if an app is benefitting or hindering your store, and much, much more!Blair’s LinkedIn: https://www.linkedin.com/in/blairbeckwith/Blair’s Twitter: https://twitter.com/blairbeckwithIf you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wwsWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifyTwitter: https://twitter.com/WinningShopifySpec: https://spec.digital/Support the show

This week on the show we are joined by Chris Jurgens, founder of the Shopify store, Vyral. Chris shares his story and insights into starting Vyral, how great customer service has helped grow the business and created unique selling points, how you can harness great customer service for marketing, and much, much more!Vyral - https://www.vyralteq.com/If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wwsWebsite: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifySpec: https://spec.digital/Support the show

This week on the show we are joined by Nate Lind - E-commerce Entrepreneur, Author, and Business Broker.Nate is a business broker at Website Closers, and before that was a Vitamin and Supplement e-commerce entrepreneur for nearly a decade and sold his first business in 2016 for $35 million dollars. Nate shares his experiences building, scaling and selling Shopify businesses. Nick and Nate also discuss affiliate marketing, the importance of customer feedback for marketing, interacting with customers effectively and how you can grow your business through prioritising customer service.If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wwsWebsite Closers - https://www.websiteclosers.com/Website: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifySpec: h

Ever wondered how you can grow your business through customer service & success? This week we are joined by Marius Laza, Chief Customer Officer at Tidio to discuss all things Customer Success!Marius and Nick share where to start, the current opportunities, how to get the customer to make the first purchase, retaining customers and much more.If you want to give Tidio a go, all Winning With Shopify listeners can give Tidio a try for FREE or get a 20% discount on all the premium features here - https://www.tidio.com/wws Website: https://winningwithshopify.com/Instagram: https://www.instagram.com/winning_with_shopify/TikTok: https://www.tiktok.com/@winningwithshopifyYouTube: https://www.youtube.com/@winningwithshopifyTwitter: https://twitter.com/WinningShopifySpec: https://spec.digital/Support the show

A roundup of the learnings from the last 3 months!This week on the show we are joined by Adam from Retention.com. Nick and Adam review the last 3 months of episodes of our customer retention and maximising LTV series. They discuss how to maximise one time purchases, when to scale a business, what to put in your email marketing newsletter and much more!This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!For more great content, make sure you subscribe to our channel and check out our website: https://winningwithshopify.com/Winning With Shopify is powered by Spec (https://spec.digital)Support the show

This week we are discussing how great website design and user experience can maximise sales and customer retention!Nick is joined by Ben Burgess the Founder of Eleven - Shopify Branding Agency. Nick and Ben cover a lot about branding this week and dive into the importance of design and branding, the best ways to build trust, how to design the right website for your brand and much more!This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo!Eleven - https://www.weareeleven.co/ Support the show

"We don't want people to buy from us if they don't need it."This week we are joined by Isabel Aagaard, the Co-founder of the incredible business that is changing the landscape of single use products - LastObject.LastObject was listed on Shopify's top 50 brands to watch list, so we were keen to get them on the show to find out what has led to their amazing success.In this episode, Nick and Isabel dive into how to build a business that is selling sustainable products, how crowdfunding helped launch & grow a sustainable business, the key factors to LastObject's growth and much much more.We hope you enjoy this episode as much as we did! If you're enjoying the show, be sure to subscribe so you never miss an episode.This series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo! L

In this episode, Nick is joined by MacCoy Merkley (CMO), & Matt Fey (Head of Email Operations) at Portland Leather Goods.MacCoy & Matt share their inspiring journey to growing Portland Leather Goods to what it is today, and how email marketing has played a huge part in their growth. They also share how they grew an email list from 600,000 to 1.5million in 4 months, how to get the most out of your email data, the key factors for growth, and much, much more!This episode is not one to be missed! Let us know your feedback at hello@winningwithshopify.comThis series is brought to you by Retention.com. Want to retain more customers and increase customer lifetime value? Check out www.retention.com. Book a demo to get 2x more audience credits for the first 60 days, when you mention Winning With Shopify on your demo! Support the show