Winning With Shopify

Informações:

Synopsis

Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy. Your host Caroline Balinska has over 12 years experience in eCommerce and will dive deep to get the best advice, help, strategies and EPIC WOW knowledge from Shopify app creators, business and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY!

Episodes

  • Ep 3 - Exclusive Interview With Kwame Ferreira from BondTouch (Shopify Store). What's changed during Covid?

    30/10/2020 Duration: 38min

    Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week, Nick interviewed Kwame Ferreira from Bond Touch. Kwame Ferreira is CEO of Bond Touch, a unique Touch Bracelet manufacturer innovating technology that allows you to be together, even when you’re apart.'  They spoke about what changes they are making to respond to new shopper behaviour, expectations and spending habits.Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Ep 2 - Growing Your Shopify Store During & Post Covid. An interview with Sara Arthrell (Brightpearl)

    23/10/2020 Duration: 49min

    Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy!This week Nick caught up with Sara Arthrell. An expert in the ecommerce space, Sara, is obsessed with understanding and finding solutions to the challenges facing modern retailers. They discussed: The importance of future-proofing post Covid! Get your free report now: https://www.brightpearl.com/winnersandlosersCode: BRIGHTPEARLCheck out Brightpearl: https://www.brightpearl.comSupport the show (https://www.facebook.com/groups/WinningWithShopify/)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Ep 1 - Interviewing a Retail Legend, Andrew Busby --> How shopping behaviour will change over the next 12 months

    16/10/2020 Duration: 47min

    Today's episode is sponsored by Brightpearl.com, alongside their new exclusive report about how shopping habits are changing. This report is ONLY available for our podcast listeners. Tune in to find out how to get your copy! This week Nick caught up with the retail legend Andrew Busby. Andrew is a world-leading retail analyst, writer, and speaker on retail challenges and consumer trends, and technology disruption. They discussed: How shoppers’ spending habits and buying behaviour will change over the next 12 months --> what does this mean for retail?Andrew & Nick discussed Covid, what's happening in the retail world and what you, as a Shopify retailer, can do about it. One of the biggest things covered is the opportunities that are presenting themselves at the moment for online Ecom businesses. Shops are quiet or closed, so now is the time for you to really drive your store growth! Get your free report now: https://www.brightpearl.com/winnersandlosers Code: BRIGHTPEARLCheck out Brightpearl: h

  • Episode 101 Special - With a Surprise Guest!!

    09/10/2020 Duration: 33min

    This weeks podcast is our very special 101 episode celebrating with a number of surprises! Carolines Top Five Episodes:How To Get Other People To Sell Your Products with Brett Owenshttps://www.buzzsprout.com/171554/3253546How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greefhttps://www.buzzsprout.com/171554/2956984The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewishttps://www.buzzsprout.com/171554/2372255Taking Your Images to the Next Level - Pixc Founder - Holly Cardewhttps://www.buzzsprout.com/171554/2417927The Best Email System For Shopify Stores with Rytis Laurishttps://www.buzzsprout.com/171554/1095200Profitable Pins- How to get free traffic from Pinterest With Nina Kolari:https://www.buzzsprout.com/171554/1039438Nicks Top Five Episodes:Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!https://www.buzzsprout.com/171554/4524980Google Ads vs. Facebook Ads - The Big Debate!https://www.buzzsprout.com/171554/4424114Entertainment Thinking With Marketing Gur

  • SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand

    02/10/2020 Duration: 45min

    So you optimise your site, but how do you REALLY build trust and brand awareness? In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more. Tune in next week for a very special episode 101 celebrating with a number of surprises! https://stafferton.co.uk/ Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • SEO Part 3b: Content Optimisation Todo List

    25/09/2020 Duration: 45min

    A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on what to now go and optimise? So this week, Nick shares his top things you should be optimising, how and why they're important. Remember to subscribe and show your support the show! Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • SEO Part 3: Content Optimisation on Shopify

    18/09/2020 Duration: 40min

    You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy.In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance.Be sure to check out episodes 1 and 2 of this series if you haven't, as this episode may not make much sense without the other parts.If you want to work with Nick and his team in London on your SEO, feel free to get in touch with them at: https://spec.digitalSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

  • SEO Part 2: Technical Optimisation on Shopify

    11/09/2020 Duration: 42min

    What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost! This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is around the easy and more complicated things you can optimise for SEO. Tune in to get your todo list of things to implement or learn, and then implement. Stay tuned for Part 3 next week on Content Optimisation for SEO. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • SEO Part 1: Keywords - With special Guests, Chris Laas

    04/09/2020 Duration: 39min

    Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'. Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for. In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a product. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Facebook Ads Masterclass with Kevin from Voy Media

    28/08/2020 Duration: 47min

    Facebook Ads are a gold mine, right? Everyone's making millions by advertising on there, right? Wrong. It can be very difficult and may not deliver a return overnight! On this week's episode our host, Nick Trueman, interviews Kevin Urrutia who's an absolute world-leading expert in Facebook Advertising. They talk business, pandemics, ecommerce, Shopify, marketing in general and, of course, the key ingredients for success in Facebook advertising. Tune in to hear Kevin's top tips, the SINGLE campaign type he uses on Facebook and what sort of budgets you will need to give it a solid go. Check them out here: https://voymedia.comNew episodes every Friday, kicking off our 4-part SEO series next week. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • "I’ve invested in advertising - nothing has worked” - How To Never Be This Person!

    21/08/2020 Duration: 24min

    Buying marketing services can be a very confusing process. SEO, PPC, Social Media...etc. But which one will actually make you some money?Being a good buyer is the most important part of getting good results with a marketing agency. In this episode our host, Nick Trueman, covers his top learnings about getting the right services, which get results and get your business moving.Be sure to stay tuned for further Shopify & marketing expert advice every Friday!You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digitalSupport the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Creating a Profit-Driving Shopify Store - Nick Outlines His Top Steps

    14/08/2020 Duration: 42min

    Shopify can seem like such an easy thing to do. You click some buttons, pay your $29 a month and hey presto! You're an ecommerce business. The reality couldn't be further from this. Before you know it you've got customer enquiries, mounting costs, a lack of new customers, unprofitable marketing and worst of all; a migraine. In this episode, Nick outlines his top steps to both acquiring new customers and, the most important bit, getting more revenue from them. After all, 80% of business growth is generally within the existing customer base! You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digital Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Exclusive Interview With Brightpearl - Preparing Your Store To Scale

    07/08/2020 Duration: 46min

    Brightpearl is the omnichannel retail management system that puts your orders, inventory, financials, POS and CRM in one place. Our host and CEO, Nick Trueman, caught up with Brightpearl's CEO, Derek O'Carroll. When Derek O'Carroll joined Brightpearl three years ago, he took on the biggest risk any CEO can take - a turnaround. Since taking the helm as CEO, Derek has led the retail operations platform from stagnant growth to more than $12 million in revenue, nearly 1,400 customers worldwide, and managing more than $3 billion in orders. Shortlisted for CEO of the Year at the Digital Masters Awards in 2018, the father-of-two is now recognized globally as a retail expert. In this podcast episode, Nick dug into Derek's expert advice on growing a store, what sort of technology infrastructure you to really hammer home a good customer journey and some of the challenges retailers face today. To learn more, check out their website: https://www.brightpearl.com Support the show (https://www.facebook.c

  • Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'

    31/07/2020 Duration: 53min

    Our host, Nick Trueman, recently caught up with Dan from Unbound Merino - a Shopify store selling clothing made from Merino Wool, with a difference! Listen through to find out how Dan started the business using crowdfunding, has navigated the coronavirus outbreak and his audacious long term plans for growth. To learn more, check out their website: https://unboundmerino.com/As always, your host is Nick Trueman - the CEO of Just Ask Parker. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Entertainment Thinking With Marketing Guru Brian Millar

    24/07/2020 Duration: 43min

    This week our host, Nick Trueman, interviewed the highly experienced and well-known Brian Millar. The questions were submitted by a range of professionals and focused on the entertainment thinking expertise that Brian has developed over the years.Struggling to get people to engage with your brand? Well this is the episode for you!Nick and Brian covered a range of great engagement campaigns from a number of brands, some of the issues in the digital world around brand personality and some super-easy quick wins for you and your teams to try. A real key point from this is around how boring many big brands still are online. There's a key learning in this for all of us!To learn more, check out their website: https://paddleconsulting.com/Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Creating Epic Content That Converts - The Power of Words!

    17/07/2020 Duration: 21min

    WORDS HAVE POWER. USE THEM WISELY. 5 points of reference: Words have meaning. For example, I hate being called CEO and startups are full of buzz words that, as Nick says, lack any real clarity, depth or meaning. Words need to be in priority. For example, content on a page. The power of questions: Why am I failing? Why am I not doing better yet? Keep it snappy. What you do: Create a long sentence, then chop it down to 5 words of less. There are 3 levels of content. Alert, info & contractual. We hope you enjoy it! Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!

    11/07/2020 Duration: 35min

    This week we've interviewed Chris Marshall from Onstate. They're an enterprise-level ecommerce agency based in the UK. Onstate have helped hundreds of businesses build and launch their stores on a range of enterprise platforms, such as Ecommerce Cloud (Salesforce) and Magento. However, they have now turned their attention to Shopify! Tune in to find out some top tips from Chris about how to get your first few orders, what Shopify has over other platforms and his top tips for growing an ecommerce store in 2020 & beyond. Tune in every Friday for a new Winning With Shopify episode. Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • Google Ads vs. Facebook Ads - The Big Debate!

    03/07/2020 Duration: 19min

    In this episode, our host and CEO, Nick Trueman, unpacks the big debate of the minute - what's better for ecommerce stores out of Google Ads and Facebook Ads. It's a challenge that all advertising and ecommerce store face. Where to invest your budget, how much to spend, what results to expect, how to get more from the results...etc. The list goes on! Listen in now to find out Nick's thoughts. Enjoy :) Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store.There are also details on https://justaskparker.com/ about our training and current task plans.Support the show (https://www.facebook.com/groups/WinningWithShopify/)Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • We're back with A HUGE Announcement At Just Ask Parker... Exciting News!

    26/06/2020 Duration: 40min

    In this episode, we are making a very big and very exciting announcement about the future of Just Ask Parker. We've been away for a little while now, but we are back with a bang! Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store. There are also details on https://justaskparker.com/ about our training and current task plans.Support the show (https://www.facebook.com/groups/WinningWithShopify/)

  • 10 Conversion Apps You Need and One You Don’t

    20/04/2020 Duration: 40min

    In this episode, I am talking about all things conversion applications for your Shopify store!Here is the list of the 10 apps I recommend:https://apps.shopify.com/omnisendhttps://apps.shopify.com/helpdeskhttps://apps.shopify.com/ferahttps://apps.shopify.com/google-express-integrationhttps://apps.shopify.com/pro-bloggerhttps://apps.shopify.com/videofy_make_product_videoshttps://apps.shopify.com/instagram-shop-by-snapppthttps://apps.shopify.com/photo-resize-by-pixchttps://apps.shopify.com/retail-ready-photos-by-pixchttps://apps.shopify.com/reconverthttps://apps.shopify.com/looxhttps://apps.shopify.com/judgemeDon’t Use:https://apps.shopify.com/argoperksAnd apps that drive traffic from other peoples sites… AND AWAY FROM YOURS!Head over to https://justaskparker.com/wow to join the free masterclass to learn more about creating a successful Shopify store.Support the show (https://www.facebook.com/groups/WinningWithShopify/)

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