Winning With Shopify

Today I talk to Chen Zissu, the owner of ZISSU themes. The Shopify experts for developing niche Shopify themes.In This Episode We Discuss:What makes a theme good what makes a theme bad  Conversions and the importance of a great siteQuestions Covered: Why use Shopify instead of a uniquely built siteYou are in the theme market place There are many themes out there - what makes yours unique?  You what niches are you aiming too? are there any special trends you're testing?You created a special theme called POD, tell us about that? Key Elements For A Great Theme:Conversions features Size chart Laundry tab Fast load Megamenu Advanced product filtering - style, price, fabricsRapid loadBanners in the blog sidebarSpecialized SEO features Check out the themes here:  https://zissuthemes.com/?ref=n9mfcjrdoukMake sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today!  https://g

Black Friday brought in $6.2 billion in online sales, a growth of 23.6% year over yearOver 165 million people shopped over the weekendConsumers aged 35-44 spent an average of $413 over the weekendAbout 40% of 2018’s  holiday shopping would happen during Cyber Weekwww.justaskparker.comMake Sure to Start Your Black Friday and Cyber Monday Promotions EarlyStart before everyone does. Try to get people to sign up to your email list. Share coupons that are available to cash in only on Black Friday and Cyber Monday.That way you can increase your reach and also improve your conversion rate, as you will already give them something that they cash in on.2. Run a HUGE email list signup promotion - get pre-sale access by signing up today3. Create a Gift Guide4. Dedicated Landing Page.5. Create a Coupon or a Discount.6. Promote on Social Media and Forums.7. Create a Chatbot - Manychat button with SALE info8. Offer Deals by the Hour.9. Create a Bundle of Products of Services.10. Present a New Product.11. Offer Your Shoppers

Anmol Oberoi is the founder of Emitrr - a voice-first Saas platform that helps businesses enable voice appointment booking, voice ordering, and voice marketing.Emitrr is an all in one platform that helps you build and publish voice apps on Alexa.Anmol has 5 years of experience scaling marketing efforts of two multi-million dollar Saas platforms. Apart from Saas and marketing, he loves reading technology-related content and playing basketball. Questions we coveredWhy did You pick voice as a market to solve? What is our expertise in voice and SaasWhat role does voice have to play in eCommerce?How would a store use emitrr.comWhat if they don't have emitrr?How many people are using this now?Tell people… on thank you page….At what stage in the eCommerce journey should store owners consider voice?Any existing customers in the Shopify domain? If yes, how do they use itHow big is the voice market? Anything unusual people should know?Is voice going to be similar to web and mobile? If not, what are the key differe

On this episode of Winning with Shopify, I get the chance to sit down with Shahram Anver, the co-founder of DataCue, the best Shopify tool that improves conversion and sales with upselling and related products. Engage your customers with a 1:1 personalized experience.Tune in to hear us talk about why it’s so important to understand your data as a Shopify merchant.Questions I covered:Can you start by telling us why personalization on Shopify stores is so important?Can you share any stats or research on this?How does DataCue work by using these personalization principles?Can you give us some examples of how using DataCue has impacted on the performance of your client's stores?Can you walk us through some of the ways that smaller Shopify stores can get started with DataCue?How do you know? And for those clients who are more established, are there any strategies that you can share that could be useful?Can you tell us a little about how the pricing works for Data Cue?If our listeners want to find out more abo

Want Shopify to set you up for life? Today I will be talking about setting up for an Exit strategyWe are going to discuss:1. What do businesses sell for?Add back schedule earnings Sellers salary add back2. What is Shopify Exchange?3. Planning for exit: The 4 pillarsRiskGrowthTransferabilityDocumentation - Most important part - Monthly P&L - Transferability ABOUT BRAD WAYLAND: Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience in operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor. Starting in 2003, Brad helped build an online business in the custom t-shirt industry into a multi-million dollar enterprise with 120 full time employees. In 2007 Brad began having success marketing more than just t-shirts and started building other eCommerce businesses from the ground up. By 2010 he started focussing more on investing in existing properties and less in sta

UPDATE: Within 24 hours of getting off this interview Amanda messaged to say she got her first sale from a stranger! Join an interview with Amanda Dillon who has just this week launched her new store. Learn what worked and what failed during her 9 month journey to launching her Shopify store. I now call Amanda "Unstoppable Amanda". This women is on the road to success and she talks about her complete lack of online eCommerce, Marketing and Business knowledge. She discusses how she wasted half the year with the wrong advice and how she finally feels she is on track to making sales with her Shopify store. If you want to join the program Amada is learning from join here: http://1000salesandbeyond.com/Support the show

Why does social proof matter?Social Proof Is Expected by BuyersReal-time Stats Are More Powerful and AuthenticSocial Proof Is Part of A More Human InternetRyan Kulp is the founder of fomo.comToday we will discuss:Turn a visitor into a buyer  AOV = budget Let’s talk about CRO why a competitive edge - is a brand Launch yourself, then your product CRO for your Shopify store - Get more buyers and signups!https://apps.shopify.com/fomo?surface_detail=fomo&surface_inter_position=1&surface_intra_position=2&surface_type=searchCross Sellhttps://apps.shopify.com/cross-sellShopify store analysis (profitability by pageview / etc)https://docs.google.com/spreadsheets/d/1AQIrV9SBGMhmg4nWlfGQEBvQbwy0Vfk3p4U4xBfbp80/edit#gid=0Blue ocean strategyYotpo/Fomo ebook https://www.yotpo.com/ebooks/yotpo-fomo-ebook/Support the show

Reconvert your sales into MORE sales! Turn Your Shopify Thank You Page Into a Conversion MachineToday we are going to talk about:Increase sales and drive revenue. Turn one-time customers into returning ones.Use our highly converting thank you pages to Re-Convert them right then and there.RETENTION RETENTION RETENTION!Get crucial info like customers' birthday & get them to subscribe for SMS, Messenger and push marketing.Watch the interview and presentation HERE https://www.stilyoapps.info/reconvertSupport the show

7 Day Email Challenge:https://justaskparker.com/7-day-email-challenge/Saving up to send emails -stale email addressesSubject Line is OverhypedMessage Preview is OverlookedCreating emails that are too longBuying listsSending too many emailsEmail Focuses on the Product, Not the Customer - Emails should serve the customer not the product.Not sending any welcome emailsEmail Address or From Name is "noreply"Email Offers No Value to Customer - Being Overly Promotional Email is Void of PersonalityEmail Contains Too ManyNO Calls to Action (CTAs)Dont have trust/customerservice options/reviewsEmail Contains a Personalization errors “FIRSTNAME”Skipping the TestingNot looking at your analytics - which work. Which don’tEmail is Only Images Entire content doesn't appear if someone's settings are "images off"—and what happens if the image links break!Emails Miss Out on Power of Plain TextEmails are Sent Inconsistently Too Few Emails are SentUnscubribe link Email Messages Overlap One AnotherSend

7 Day Email Challenge: https://justaskparker.com/7-day-email-challenge/Unless you sell over 50 products you need to be doing more than promoting your products in emails. You must segmenting your list ... but....Don’t over think it - send at least 1 email to everyoneSara - 2nd email is about fashion and what influencers are talking aboutUV blocker - email ideas- audience is cancer, lupus, sun, babies - So I came up with healthy living, travel and summer being the main topics- people with skin cancel are looking for an umbrella because they plan to go into the sun!Influencers can give you so many ideas for emailsUse the content calendar to plan your emails based on special event days.  https://www.justaskparker.com/blogs/news/how-to-create-a-content-marketing-calendarIf you work with influencers make sure you MUST add that to the emailsUv-blocker told me yesterday they found out a celebrity was snapped by paparazzi with their umbrella - make sure to put that in an email.Support the show

https://justaskparker.com/7-day-email-challenge/Support the show

I am calling this the month of email!What you need in your emails and why?Over 40 reasons why email should be at the TOP of your marketing task listI have set up a free 7 day email challenge HEREEvery 1000 emails brings you in on average $700! Let's get you 1000 new emails!1. Your system - lists and tags2. Welcome emails3. Weekly emails4. Opt-in 5. Getting more signups  6. Wheel7. OffersSupport the show

What's standing in between you and success?YOU!Stop chasing bright shiny objects and FOCUS!Here are some resources to get you on track to success.Seth Godin talks about how you can live on just 1000 customers...I always say only worry about your first 1000 sales, to begin with. Stop thinking about the 1 million dollars a year if you haven't yet proven your business at 1000 sales!Resources I recommend:Get free access to 100 Sales & Beyond here:https://www.1000salesandbeyond.com/SPECIAL-OFFERSocial Media Influencer Summithttps://www.winningwithshopify.com/summitWorkshops New York Septemberhttps://carolinebalinska.as.me/book-workshopsInstasales Challenge https://www.winningwithshopify.com/instasales-challengeFacebook Grouphttps://www.facebook.com/groups/WinningWithShopify/Instagramhttps://www.instagram.com/justaskparker/Support the show

Nicole - Modrec - Coaching Call Session 3 Part 1This episode includes:Live Workshop DetailsAbandoned Cart EmailsHow to write a good email that worksStatistics and resultsEmail samplesFacebook Ads RetargetingWhy some Facebook Ad Agency doesn't workInterest GroupsFacebook Retargeting Live TutorialPerfect AudienceLIVE WORKSHOP LINKPERFECT AUDIENCE LINKSupport the show

I cannot believe that this day has come, it is EPISODE 50 of this Podcast! Keep listening I have 50 ways to help you get more sales! I started this podcast originally to help small Shopify Store Merchants, merchants who were earning under about 20,000 a month. I know there are many great podcasts out there and I've had a couple of them invited here in my Podcast. however, what I found was while their Podcasts are brilliant. especially in high-level, I realize that these certain strategies and tactics are too early for most people especially to those who are in the early stage of their business.So that's when I came to the conclusion that I had to release a podcast that was really only intended for Newbie merchants. So if you're just starting out, even if you've got a huge budget, but if you're just starting out or if you have been going at this for a while and you haven't hit that 10 20 30,000 a month yet, then this is definitely the podcast for you!And right now, sitting at epis

Kaila explains:Make sure to reach out to influencers that have the same aesthetic as your brandGive free products to influencers so they can create content for youUse a website that is easy to navigateUse pop-ups to get emails and build your email listInfluencers would usually work with brands with products that they can useExperiment and do research with micro-influencers if you are starting outDon’t dictate the content to the influencer; Choose an influencer that makes their own content to make it more authenticTrust the influencer to create contentIn fashion, you can get a lot of influencers on PinterestInfographics work really well on PinterestCheck with the influencer if you can reuse contents that they createSupport the show

It's often said that more than half of new businesses fail. However, not all of these businesses need to fail. With the right planning, funding and flexibility, businesses have a better chance of succeeding. After more than 20 years in the industry and 15 years in online marketing, there is a constant issue that I see over and over that we will go through in this episode.Few points we cover in this episode:The difference between offline and online business and why now is the perfect time.Why it's fine not to have technical skills to start an online business.Few things that HAVE to happen to make sure you succeed.Brutally honest reality that people need to hearGood NewsBefore the end of this episode, some of you might think and say that I am a terrible person and some might ask "How dare you?!" and there's a very good chance that I would lose a lot of listeners (And I'm okay with that).Share us your thoughts about this topic on our Facebook Group: HERESupport the show

Maggie is a Shopify Partner and SEO ecommerce specialist. She has been selling online since 2007 and evolved her SEO strategy with Google. Recently reached Google page #1 with a single blog post [and no marketing] within four days. She have done it again with her second blog post and run a free workshop on how it was implemented in her Facebook group.How to run sustainable SEO to give your online store protection from Google algorithm changesHow to find best converting keywords [that bring buyers]How to critique your own websiteHow to check if your website is Google ready [42 points checklist] Where to put keywordsH1 titlesInternal linksKeywords within first 100 wordsNew page: frequent paragraphs. Make content skim-able. Heading tags for each paragraphImages; Geotag- and Alt-tag. Google Photos  BlogpostHow to create a blog post that can help you get to Google page #1 in less than 30 daysMinimum keywords: 1500 to get into first page - 3000 words is greatHow often?ToolsSEO webpageanayler.comMobile responsive te

Today you will hear exactly how to really get sales with your Shopify store from our outstanding Facebook Ads and Instagram Ads Expert - Courtney.She managed over 1.3Milion Dollars worth of Ad spent and have been getting amazing results for people with Facebook Ads and Instagram Ads and best of all she especially works for E-commerce stores.What we cover in this session:How Courtney got started in the field of Online MarketingWhy some Entrepreneurs don't get good results on Facebook Ads?Understanding and Properly Setting Up RETARGETINGSome tips and TricksLive FREE WorkshopAnd so much more!!Courtneytarrant.comCarolinebalinska.as.me/fb-retargeting-adsSupport the show

Learn from what I teach my clients. Nicole from Modern Recreation is working hard to build a successful business. What we cover in this session: Checkout icons that help with your conversions.  Creating Videos that get traffic to your site.  How to make videos “face to camera” if you have NEVER made a video before.  The tricks to making videos that get interactions. How to use Youtube to get people to love your brand.  How to use Influencers on YouTube. Support the show