Winning With Shopify

30 Email Marketing Mistakes and How To Avoid Them

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Synopsis

7 Day Email Challenge:https://justaskparker.com/7-day-email-challenge/Saving up to send emails -stale email addressesSubject Line is OverhypedMessage Preview is OverlookedCreating emails that are too longBuying listsSending too many emailsEmail Focuses on the Product, Not the Customer - Emails should serve the customer not the product.Not sending any welcome emailsEmail Address or From Name is "noreply"Email Offers No Value to Customer - Being Overly Promotional Email is Void of PersonalityEmail Contains Too ManyNO Calls to Action (CTAs)Dont have trust/customerservice options/reviewsEmail Contains a Personalization errors “FIRSTNAME”Skipping the TestingNot looking at your analytics - which work. Which don’tEmail is Only Images Entire content doesn't appear if someone's settings are "images off"—and what happens if the image links break!Emails Miss Out on Power of Plain TextEmails are Sent Inconsistently Too Few Emails are SentUnscubribe link Email Messages Overlap One AnotherSend