Higher Ed Live
Advancement Live - Encouraging Alumni Engagement Through Creative Campaigns
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:44:16
- More information
Informações:
Synopsis
Icons, infographics, and interactive elements...they're crucial to capturing the attention of alumni audiences. We know alumni want to stay connected, but how do we convey opportunities to them in a compelling manner? Bryant University recently launched an integrated marketing campaign (#1thing4bryant) that's all about encouraging alumni engagement, and they'll share exactly how they did it—through video, print, social, and web content—on this episode of Advancement Live.