Brand Newsroom

When was the last time you went a day without your mobile phone? As Sarah Mitchell returns from her off-the-grid holiday, she re-joins the Brand Newsroom team to discuss how individuals and brands can benefit from unplugging from technology and re-booting your creativity.

Are you careful about posting to social media? From a brand perspective, what one individual posts online could come back to bite the entire business. This week, James Lush and Nic Hayes of the Brand Newsroom team discuss what you should and shouldn't say on social media, and how to respond when social media crises arise.

How do you select a team for a new project or business? In light of a question put to the Brand Newsroom team this week, James, Sarah and Nic discuss what to look for, and what to watch out for. When it comes to a new website, do you hire a designer or a copywriter first? The team discuss best practice, and give examples from their own experiences.

Following her recent trip to Content Marketing World in Cleveland, Sarah Mitchell returns to the Brand Newsroom studio and shares what she heard, what she learned, what she loved, and what she didn't love from the 3-day event. The team discuss why Content Marketing World will no longer be coming to Australia, and what this means for the local industry.

Does your brand have a global audience? To appeal to audiences in different locations, it's imperative you consider their language, customs and culture. According to the Brand Newsroom team, if you fail to localise your content you appear as though you don't care about your audience. What adaptations should you be making to your content?

The Brand Newsroom podcast is officially one year old, so what have we learned in a year? This week the team discuss their birthday Blab, and what new social media channels such as Blab can mean for brands. According to the team, if you can't justify why you need to use a new channel, it probably isn't for you.

If you receive particularly good service, are you likely to leave a review? This week the Brand Newsroom Team are joined by Nicholas Lembo from Yelp to discuss review websites and how they can impact businesses. According to Nic, brands have a huge potential for building trust, as long as they engage in the right way.

Does anyone really like their website? For a lot of managers, a company website is an ongoing yet necessary inconvenience, requiring a continuous cycle of improvement. This week the Brand Newsroom team discuss what business should be doing when it comes to their website.

What’s the right ratio between in-house and outsourced content? The decision between the two is one that almost every marketing manager struggles with, and there isn’t a one-size-fits-all solution. This week the Brand Newsroom team discuss what should guide these choices in order to maintain the consistency and quality required for maximum effect.

Content marketing often advocates an honest and open approach, but where is the line between authenticity and oversharing when it comes to your content? In light of an unusual press release from inbound marketing company Hubspot, this week the Brand Newsroom team discuss when candidness can become detrimental to brand image.

Looking for a case study for content marketing success? Look no further than Ventura Home Group, who have built several loyal communities and excellent content brands. Despite their success, according to Ventura Marketing Strategist Ryan Northover, the road wasn't always straight-forward. What obstacles should you expect when implementing a content marketing strategy, and how can you easily overcome them?

Tweet Perth is an example of how focussing on building your audience and online community can lead you to content marketing success. This week, the Brand Newsroom Team interview Adam Barrell, the founder of Tweet Perth, to discuss his journey in creating the highly successful content brand.

Are you using earned media as effectively as you could be? While people tend to associate content marketing with online and social media, this week the Brand Newsroom team argue that publishing content effectively means working closely with traditional media. With years of experience working in the space, Nic Hays and James Lush reveal some insider tips to maximise your success when publishing content through earned media.

How consistent do you need to be to maximise the impact of your content? This week the Brand Newsroom team discuss the importance of being consistent, and how to act like a publisher in order to adhere to a strict consistency. According to the Brand Newsroom team, consistency in content marketing can be like a diet. You read about it, get excited about the potential, stay on track for a month or so, but quit when it gets hard. Is your brand falling off the bandwagon?

So you've got great content, now what? Distribution is a key element of the content marketing mix that many brands struggle with. In this episode the Brand Newsroom team discuss tactics of distribution including using PR to engage media outlets, investing in sponsored social media links, and recycling content for new audiences.

According to the Brand Newsroom team, 30 second television commercials are like being whacked between the eyes by a four by two, and this approach is losing effectiveness. What are the alternatives available to brands? Should brands sponsor entire programs, adopt product placement, or adapt to 15 second slots? Or should brands move to platforms like YouTube instead?

More articles and reports are pointing towards one inescapable fact, major changes are going on in the world of marketing and advertising. With global giants like Apple entering the brand journalism space, will brands finally pull their heads out of the sand and seek alternative options to traditional advertising?

Is the era of mass marketing drawing to a close? With all the major TV networks now struggling to find the revenues they once commanded, has the public now made it clear they are looking at alternative options? What does this mean for advertisers? The lazy "chuck it at a wall and see what sticks" approach may have died, but what is the future? Can brands now potentially spend less and yet be more effective in reaching their carefully targeted audiences?

As we approach the middle of the year, the Brand Newsroom team reflect on the changes and trends seen over the past 6 months in the content marketing space. According to the team, organisations are starting to adopt patience and long-term authentic perspectives about their businesses that lend themselves to content marketing. What changes will we see over the next 6 months? Stay tuned to Brand Newsroom to find out.

Charlie Caruso, author of 'Understanding Y', joins the Brand Newsroom team to discuss how media outlets and content producers must adapt to appeal to a Gen Y Audience. There are several characteristics of Gen Y such as their undeveloped loyalty and aptitude for technology that make them unique. Can businesses rise to the challenge to target them?